Lynda Business Skills Tutorials: Managing P
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Based on the video (specifically Section 1: Understanding the Communications Plan ) think of a presentation or proposal you have given or observed, or may be giving in the future, and complete a Stakeholder Register ( Stakeholder Register example ). Requirements include a brief synopsis of the presentation or proposal (1 page maximum) and a completed register. You may use whatever format for the register (word document, spreadsheet, etc.) that is convenient.
Paper For Above instruction
Introduction
Effective communication is integral to the success of any project, and understanding stakeholders' interests, influence, and involvement through tools like a stakeholder register is critical. This paper presents a brief synopsis of a recent project proposal involving the implementation of a new customer relationship management (CRM) system for a mid-sized organization, along with a comprehensive stakeholder register. The project aims to streamline customer interactions, enhance data analytics, and improve sales productivity. The stakeholder register captures essential information about all stakeholders involved or affected by the project, facilitating targeted and efficient communication strategies aligned with the principles articulated in the Section 1 of the managing projects communication plan tutorial by Lynda.com.
Brief Synopsis of the Presentation or Proposal
The presentation focused on introducing a new CRM platform tailored for the sales and customer support departments. The primary goal was to demonstrate how the new system would integrate seamlessly with existing tools, improve data accuracy, and enable better customer insights. The proposal outlined phases for deployment, training, and support, emphasizing the importance of stakeholder engagement throughout the process. Key benefits highlighted included increased operational efficiency, enhanced customer satisfaction, and improved reporting capabilities. The presentation also addressed potential challenges such as resistance to change and the need for comprehensive training programs to ensure successful adoption. Stakeholder involvement was deemed essential for smooth implementation, especially from sales managers, IT staff, and customer service representatives.
Stakeholder Register
| Stakeholder Name | Role | Interest/Influence | Contact Information | Engagement Strategy | Notes |
|---|---|---|---|---|---|
| John Smith | Project Sponsor | High influence, high interest | john.smith@company.com | Regular updates, strategic meetings | Provides project funding and executive support |
| Mary Johnson | Sales Manager | High interest, medium influence | mary.johnson@company.com | Involved in requirements gathering and testing | Key user for CRM process design |
| David Lee | IT Department Lead | High influence, high interest | david.lee@company.com | Technical implementation and training | Critical for system integration and troubleshooting |
| Susan Martinez | Customer Service Supervisor | Medium interest, medium influence | susan.martinez@company.com | Participate in user acceptance testing | Ensures customer process workflows are supported |
| Emily Chen | End Users (Sales & Support Staff) | High interest, low influence | emily.chen@company.com | Participate in training sessions | Primary adopters of the new CRM system |
| Michael Brown | External Vendor | Medium influence, low interest | michael.brown@vendor.com | Implementation support and customization | Provider of CRM software; ongoing support |
| Laura Green | HR Manager | Low influence, medium interest | laura.green@company.com | Coordinate training and change management | Supports staff adaptation efforts |
Conclusion
Applying the principles of the communication plan as outlined in the tutorial, the stakeholder register created for the CRM implementation project ensures all key individuals and groups are identified with their respective interests and influence. Structured stakeholder engagement beneath this framework will promote transparency, foster collaboration, and help mitigate potential resistance. This comprehensive approach exemplifies best practices in managing stakeholder relations, ultimately supporting the success of the project.
References
- Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) (6th ed.). PMI.
- Larson, E., & Gray, C. (2017). Project Management: The Managerial Process (7th ed.). McGraw-Hill Education.
- Kerzner, H. (2013). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. Wiley.
- Schwalbe, K. (2015). Information Technology Project Management (8th ed.). Cengage Learning.
- Held, T. (2009). Stakeholder engagement in project management. International Journal of Project Management, 27(3), 211-219.
- Bourne, L. (2009). Stakeholder Relationship Management: Methods and Tools for Managing Stakeholders in Project. Gower Publishing.
- PMI. (2013). The Standard for Stakeholder Management. Project Management Institute.
- Müller, R., & Turner, J. R. (2007). The influence of project managers on project success criteria and outcomes. Project Management Journal, 38(2), 6-20.
- Johnson, B. (2014). Communicating effectively in project management. Harvard Business Review. https://hbr.org/2014/07/communicating-effectively-in-project-management
- Verzuh, E. (2015). The Fast Forward MBA in Project Management. Wiley.