Make A Pitch Problem Focus Assignment Briefing This First

Make A Pitchpitch1 Problem Focusassignment Briefin This First Step Of

Make a Pitch Pitch1: Problem-focus Assignment Brief In this first step of the Live Social Enterprise Creation Project, students will identify a social enterprise-related problem, fully frame and validate it, and then develop initial ideas for how to solve the problem. The emphasis at this stage is on deeply understanding a specific problem that a particular group of people have; one that can be solved by the creation of a new social enterprise. Students will identify a few initial solution ideas at this stage, but emphasis is on the problem.

Requirements : Problem Students will identify a social or environmental problem that they wish to address, selected from among the 17 UN Sustainable Development Goals (UN SDG). They will fully explore, frame and validate their chosen UN SDG problem, such that they identify a specific unmet need that a specific group of people experience. The validation work will involve considerable interaction with the problem-holders (people who experience the problem that we wish to address). The final, framed problem will represent the foundation of your future social enterprise. Solution(s) At this point only initial solution ideas are required. They should show some creative thinking/innovativeness, but they are not expected to be validated or well developed at this point.

Presentation Prepare and deliver a 90-second presentation designed to attract potential partners (and investors) to support your venture. All team members must have a live speaking role in the presentation. · Focus : Your presentation will focus on the problem your venture will address. Communicate and demonstrate to your audience that your specific, well-framed problem—which a particular group of people experience—is one that is real and important. At the end of your presentation, your audience should feel that they know exactly what the problem is, who has the problem, and that it is worth expending effort to solve this problem. · Secondary Communication : You will give some examples of innovative solutions to the problem; initial ideas you would like to explore and test, but you will not have much detail or development of these at this stage.

The initial solution ideas that you present will help others to understand that the problem is solvable, and so increase their willingness to support your team in taking this venture forward in class. Written Submission Submit one pdf file that includes: 1. signed academic integrity cover page (form included in assignment folder) 2. completed and signed team member contribution sheet (form included in assignment folder) 3. presentation script (actual intended 90" written script) 4. presentation visuals (if used) 5. validation report (see below) · The Validation Report will be one page, detailing the validation activities your team has undertaken to explore, understand, frame and confirm the problem, who has the problem, and to empathize with the problem-holders.

Timing Presentations are delivered in class, live on the day shown in our class schedule. You must be prepared to present at any time from the beginning of class. Written submissions must be uploaded to Moodle, as one pdf file, before the start of our presentation class. Grading Outline: Your submission will be assessed on the following grading points PROBLEM DEVELOPMENT (80%) 1. Problem is clear and well framed 2. Problem has been validated with a specific group of problem-holders 3. Problem is currently not being addressed (in some important way) 4. Solving the problem as stated is important to the problem-holders SOLUTION DEVELOPMENT (10%) 1. At least one initial idea for solving the problem is presented 2. The solution idea(s) show some creativity (both novelty and utility) PRESENTATION (10%) 1. Delivery: clear, well-paced, appropriate use of pausing 2. Audience Contact: engaged, judicious use of notes 3. Organization: clear progression of ideas, easy to follow 4. Visual aids: clear, helpful, impactful

Paper For Above instruction

The initial phase of developing a social enterprise begins with a deep understanding of a specific social or environmental problem, selecting one aligned with the United Nations Sustainable Development Goals (UN SDGs). This process necessitates not only identifying the problem but also validating its existence and relevance through direct engagement with the affected communities, known as problem-holders. The essence of this stage is to accurately frame a problem that is both critical and unmet, laying a solid foundation for potential solutions that could be developed subsequently.

To initiate this process, students must choose a problem related to one of the 17 UN SDGs, such as poverty alleviation, quality education, clean water and sanitation, or climate action. The choice should reflect a genuine, pressing issue faced by a distinct group of people. Validation involves qualitative interaction, interviews, observations, and data collection to confirm the problem’s significance and its current lack of adequate solutions. Only through thorough validation can students confidently define a well-framed problem that encapsulates the specific needs and circumstances of the problem-holders.

Once the problem is defined and validated, students should explore initial solution ideas. At this early stage, creative and innovative thinking is encouraged, but these ideas need not be fully developed or validated. Instead, they serve to demonstrate the potential for solving the problem and to stimulate interest and support from potential partners or investors. These ideas should be presented in a manner that emphasizes their utility and novelty, prompting stakeholders to recognize the feasibility of addressing the problem.

The final deliverable for this phase includes a concise presentation of approximately 90 seconds aimed at attracting support. The presentation must clearly articulate the problem, demonstrate its importance and relevance, and identify the specific group impacted. It should also briefly showcase initial solution concepts to highlight the problem’s solvability. All team members are expected to participate actively in speaking roles, ensuring delivery is engaging, well-paced, and organized. Visual aids should be used thoughtfully to reinforce key messages.

Supporting documentation includes a written submission comprising a signed academic integrity cover page, a team member contribution sheet, the presentation script, visuals (if used), and a validation report summarizing validation activities. The submission must be uploaded before the in-class presentation. Grading criteria prioritize problem development (80%), solution ideas (10%), and presentation quality (10%).

Overall, this stage emphasizes a rigorous understanding of a specific social problem, validated through stakeholder engagement, and the generation of creative preliminary solutions, all aimed at inspiring support for social enterprise development.

References

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