Management Homework: I Need Help With It
Management Homework And I Need Someone Help Me With Iti Just Wa
have management homework, and I need someone help me with it. I just want 200 words to answer this question no more than that. And I need you to use easy vocabulary. "Walt Disney Company has four major strategic business units: movies (including Pixar and Touchstone), theme parks (Walt Disney World and Disneyland), consumer products (the Disney Store), and television (the ABC/Disney Television Group and ESPN). Place each of these SBUs on the BCG matrix based on your knowledge of them." questions in chapter 8.
Paper For Above instruction
The Walt Disney Company has four main strategic business units (SBUs): movies, theme parks, consumer products, and television. To place these units on the BCG matrix, we look at their market growth and market share.
The movies unit, including Pixar and Touchstone, is part of Disney’s core business with a high market share and steady demand, which makes it a "cash cow" on the matrix. This means it generates steady profits without needing much investment. The theme parks, like Walt Disney World and Disneyland, also have a high market share in a growth industry, especially with new features and attractions, placing them in the "star" category. These parks are growing and generate lots of revenue.
The consumer products, such as Disney Stores, have a moderate market share and are in a slow growth market, which makes them a "cash cow." They bring in steady income but do not need much investment. The television units, including ABC and ESPN, face challenges with declining viewership and are in a low-growth market with lower relative market share, making them "question marks" or "dogs." They might need investment to grow or could be phased out.
In summary, Disney’s movies are "cash cows," parks are "stars," consumer products are "cash cows," and television may be "dogs" or "question marks" depending on specific performance trends.
References
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