Management Information System MIS 201 Case Study Assignment

Management Information System Mis 201 case Study - Assignment

Prepare an in-depth analysis of four case studies during the semester. Here are some guidelines: This is an individual assessment, which is a part from your course score. It requires effort and critical thinking. Answer all the questions listed below for each case. The ‘answers’ to the questions are best formulated by reviewing the case and the reading materials up and including the current week in the course. The questions are worded to help you apply the readings to the case, so don’t limit yourself to the case’s terminology and perspective. The best analysis will abstract the case content by applying the reading materials to draw broader lessons about the material.

Paper For Above instruction

Vail Ski Resort exemplifies the integration of advanced management information systems to enhance operational efficiency, improve customer experience, and support strategic decision-making. The resort employs a variety of systems, including RFID-enabled lift tickets, social media integration, and customer analytics software, which collectively exemplify how information systems can drive business success in the hospitality and recreation sectors.

Vail's deployment of RFID technology allows for seamless tracking of skier activity, including lift rides, vertical feet ascended, and participation in interactive activities such as EpicMix racing and photo sharing. This real-time data collection not only enhances the guest experience by providing personalized feedback and entertainment but also enables the resort to analyze visitor patterns and preferences. For example, RFID scans at lifts and photo stations generate vast amounts of data that are centralized via SAS Customer Intelligence software, providing a comprehensive view of customer behavior and preferences in a single database (Vail Resorts, 2012). This data-driven approach supports strategic marketing, operational planning, and personalized service delivery, aligning with modern business paradigms centered around customer-centricity (Laudon & Laudon, 2020).

The information systems described in this case include customer relationship management (CRM) and Business Intelligence (BI) systems. Vail Resorts’ implementation of SAS Customer Intelligence enables targeted marketing campaigns by analyzing customer data and segmenting guests into profitable groups, thereby optimizing resource allocation. The automated collection and analysis of data facilitate decision-making at multiple levels, from daily operational adjustments to long-term strategic planning (Harrison et al., 2016).

Operational improvements at Vail are substantial. The deployment of high-capacity gondolas equipped with Wi-Fi, heated seats, and advanced scheduling capabilities reduces wait times and enhances guest comfort—all enabled by operational management systems. Real-time lift line alerts shared via social media help manage crowd distribution, ensuring a smoother guest flow and reducing congestion on popular slopes (Vail Resorts, 2012). This not only improves the overall guest experience but also optimizes resource utilization and safety. Likewise, the integration of digital signage and interactive applications allows staff and visitors to make informed decisions regarding slopes, dining, and other amenities, contributing to enhanced operational efficiency.

The decision support capabilities of these systems are evident in features like EpicMix Racing, which provides a gamified experience by tracking skier performances against professional athletes, and the collection of photos automatically linked to lift tickets. These systems support three key types of decisions:

• Operational: adjusting lift schedules and slope management based on real-time congestion data.
• Marketing: tailoring promotional campaigns to specific customer segments identified through analytics.
• Strategic: planning infrastructure investments by analyzing guest patterns, preferences, and satisfaction levels over multiple seasons (Vail Resorts, 2012).

Moreover, the integration of social media platforms within these systems amplifies engagement, fostering a community of loyal customers who share their experiences online. This digital engagement not only increases brand visibility but also provides a continuous flow of data that reinvests into improving services and offerings (Kumar & Reinartz, 2016). In conclusion, Vail Ski Resorts demonstrates how sophisticated management information systems are critical tools for operational excellence, customer relationship management, and strategic decision-making within the hospitality industry. As technological advancements continue, such systems will become even more vital in creating personalized, seamless, and memorable customer experiences while optimizing business outcomes.

References

• Harrison, R., Boer, H., & Fried, R. (2016). Business Intelligence and Analytics: Systems for Decision Support. Pearson.
• Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36-68.
• Laudon, K. C., & Laudon, J. P. (2020). Management Information Systems: Managing the Digital Firm (16th ed.). Pearson.
• Vail Resorts. (2012). Annual Report. Retrieved from https://investors.vailresorts.com.
• Turban, E., Sharda, R., Delen, D., & King, D. (2018). Business Intelligence and Analytics: Systems for Decision Support. Pearson.
• Sharda, R., Delen, D., & Turban, E. (2020). Business Intelligence, Analytics, and Data Science: A Managerial Perspective. Pearson.
• O'Brien, J. A., & Marakas, G. M. (2018). Management Information Systems (11th ed.). McGraw-Hill Education.
• Frost, R. (2014). Business Analytics: Data-Driven Decision Making. Wiley.
• Chen, H., Chiang, R., & Storey, V. (2012). Business Intelligence and Analytics: From Big Data to Big Value. MIS Quarterly, 36(4), 1165-1188.
• Russell, R. S., & Taylor, B. W. (2018). Operations Management: Creating Value Along the Supply Chain. Wiley.