Mar 6805 – Professional Contribution Comments And Replies

Mar 6805 Professional Contribution Comments repliesmsm Assignment In

Mar 6805 – Professional Contribution Comments/repliesmsm Assignment In

Construct a professional online comment on a YouTube video or article, using one of the provided guiding questions as a prompt. The comment should be two to four complete, grammatically correct sentences, reflecting your professional perspective and incorporating concepts learned in the course. Do not repeat the question word-for-word or reference the course/class explicitly. Ensure your comment is positive, thoughtful, and demonstrates your expertise. After posting the comment, take a clear screenshot of the entire comment for submission.

Reply to another person's comment or reply in a manner that advances the discussion, maintaining a positive, professional, and insightful tone. Take a screenshot of your reply, including context if necessary, for submission.

Prepare a submission document including your name, YouTube username, the specific guiding question used, and screenshots of your comment and reply. Save the document as a PDF and upload it as directed.

Focus on demonstrating professional communication, engagement skills, and the ability to connect course concepts to real-world discussions in marketing. Your contributions should foster meaningful dialogue and reflect your personal and professional branding.

Paper For Above instruction

In today's digital economy, social media platforms like YouTube serve as valuable spaces for marketing professionals to demonstrate expertise and foster professional relationships through targeted commenting. This assignment emphasizes the importance of engaging thoughtfully in such digital spaces to enhance personal branding, build industry connections, and showcase mastery of marketing concepts learned in the course. It requires crafting professional comments and replies that are not only insightful but also respectful and aligned with best practices in online professional communication.

Effective engagement in digital comments is a strategic tool that extends beyond superficial interactions. When commenting on videos or articles, it is crucial to incorporate course concepts such as customer relationship management, buyer behavior, branding, or digital marketing strategies. This approach not only demonstrates subject matter expertise but also fosters trust and credibility among peers and industry influencers. For instance, if commenting on a video about Customer Relationship Management (CRM), a professional might discuss how CRM strategies can be tailored to enhance customer loyalty or streamline interactions, connecting theoretical knowledge to real-world applications.

Developing a compelling comment begins with selecting an insightful prompt—such as identifying a concept that resonated most or offering a nuanced extension of the ideas presented. The comment should be concise yet impactful, avoiding generic praise or superficial remarks. Instead, it should include specific observations or thoughtful reflections that can catalyze further discussion. For example, an assay on a marketing video might explore how CRM systems are evolving with technological advancements and suggest how organizations can leverage automation for better customer insights.

Similarly, engaging in the reply phase involves responding to peers’ comments in a manner that furthers the conversation. This includes posing follow-up questions, sharing additional insights, or respectfully challenging points while maintaining professionalism. Thoughtful replies demonstrate active listening and analytical thinking, crucial components in building professional networks and learning communities.

The process of documenting this engagement—through screenshots of comments and replies—serves to exemplify digital literacy and professional online behavior. Combining these elements into a well-organized PDF shows attention to detail and professionalism, reinforcing the importance of strategic communication in digital marketing careers.

Overall, this assignment underscores the value of deliberate, respectful, and insightful participation in online discussions as a means to develop personal brands, extend professional networks, and demonstrate course mastery. Active, high-quality engagement in social media comment sections transforms passive content consumption into meaningful relationship-building opportunities aligned with contemporary marketing practices.

References

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  • Nguyen, B., & Simkin, L. (2017). The Internet’s Effect on the Customer Journey. Journal of Retailing and Consumer Services, 39, 125-134.
  • Payne, A., & Frow, P. (2005). A Strategic Framework for Customer Relationship Management. Journal of Marketing, 69(4), 167-176.
  • Reinartz, W., Krafft, M., & Hoyer, W. D. (2004). The Customer Relationship Management Process: Its Measurement and Impact on Response Rates. Journal of Marketing, 68(3), 63-76.
  • Peppers, D., & Rogers, M. (2016). Managing Customer Relationships: A Strategic Framework. Wiley.
  • Stone, M., & Woodcock, N. (2014). Interactive, Relationship, and Database Marketing: A Case Study of CRM Implementation. Journal of Business & Industrial Marketing, 29(4), 64-71.
  • Winer, R. S. (2001). A Framework for Customer Relationship Management. California Management Review, 43(4), 89-105.
  • Ryan, D. (2016). Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page Publishers.
  • Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior. Pearson Education.

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