Marketing Example Topic Chapter Student Date Article Title A

Marketing Exampletopic Chapterstudentdatearticle Titleauthor

Marketing Example [Topic / Chapter] [Student] [Date] Article Title Author, date, publication Illustrations, etc. (not mandatory) This PowerPoint design is not mandatory – you can choose one that is related to your case link to the article online Summary of the Article (main ideas and why you liked this example) ……. ……. ……… Article’s Key Points (a brief outline of the article needed) ……. ……. Article & the Marketing Topic (connect the article to the topic of the week) ……. ……. Learnings (explain what this marketing example taught you) ……. ……. Class engagement activity (engage the class on the topic you just presented, use questions, polls, a game, etc.) ……. ……. Ask Your Professor (about the week’s marketing topic) ……. …….

Prof. Antonio Cesar Rodrigues MKT 300 – Principles of Marketing Marketing Example Task Guidelines A) Marketing Example Presentation Each student will be assigned one day to present an article from a business/marketing publication (magazines, journals, newspapers, etc.) The article should deal with the topic being taught that day. Example: in the class that I will teach marketing research, the student assigned to that day will present an interesting, real-world example of how a company recently used marketing research in business. Some acceptable research sources are: The Economist, Fortune, Business Week, Advertising Age, etc. Each student will make a 15-minute presentation and after, must involve the class in some interaction that gives the opportunity for discussion Content: - Slide 1: Article title, author, date, publication - Slide 2: Summary of the article and why you liked this example - Slide 3: Article’s key points. Make a brief outline (use bullets) - Slide 4: Connection: explain how the article relates to the week’s topic - Slide 5: Learnings: what did this article teach you? - Slide 6: Class activity: engage class on the topic you presented, use questions, polls, games, etc. - Slide 7: Ask your professor: a question for me related to the topic The presentation template & schedule can be found on Blackboard. B) Marketing Example Briefing The same article used for the Marketing Example Presentation will be the basis for the Marketing Example Briefing. This report is a 1,000-words Word document that must be submitted for grading at the beginning of the class. This is an important assignment: Sykes College of Business uses it as proof of Assurance of Learning (AoL).

Its purpose is to evaluate the written communication skills of COB students to measure how well the College is meeting one of its critical learning objectives. Briefing Sections: - Heading: Student name, ID, Class, Date, Professor - Summary: a 250-word section discussing the central theme of the article - Discussion: 750 words elaborating on why that article is interesting to you and how it ties in with the marketing theory. You are required to cite a page number and section title for material you refer to in the text. You should include your insights, critique and demonstrate your ability to link real-world situations to concepts and ideas you have learned from our text and in class. - Source: A PDF of the original article >>>>>>>>>>>>>>>>>>>>>>>>

Paper For Above instruction

The assignment requires students to analyze a real-world marketing article relevant to the weekly topic through a presentation and a detailed briefing. The presentation should be a 15-minute engaging overview, including slides that identify the article, summarize its main ideas, outline key points, connect it to the current marketing topic, share personal learnings, involve the audience, and pose a question to the professor. This interactive session aims to demonstrate comprehension and application of marketing concepts in practice.

Following the presentation, students must submit a comprehensive 1,000-word briefing that deepens the analysis. The briefing comprises a 250-word summary that encapsulates the article’s central theme, followed by a 750-word discussion. The discussion should explore why the article is significant, relate it to marketing theories studied in class, and include critical insights, critiques, and connections to real-world applications. Proper citation of sources, including page numbers and section references, is essential to support claims and demonstrate engagement with academic resources.

To successfully complete this assignment, students should select a credible article from reputable business or marketing publications such as The Economist, Fortune, Business Week, or Advertising Age. The chosen article must directly relate to the weekly marketing topic, exemplifying how theoretical principles are employed in actual business scenarios. Clear and structured communication in the briefing is vital, showcasing critical thinking, analytical skills, and the ability to link practice with theory in a professional academic format.

References

• Armstrong, G., & Kotler, P. (2020). Principles of Marketing (18th ed.). Pearson.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: Business, Technology, Society (14th ed.). Pearson.
• Ott, L., & Peitz, M. (2020). Marketing Analytics: Competitive Analysis and Market Segmentation. Sage Publications.
• Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.
• Solomon, M. R. (2019). Consumer Behavior: Buying, Having, and Being (12th ed.). Pearson.
• Schultz, D. E., & Kitchen, P. J. (Eds.). (2018). Integrated Marketing Communications. Routledge.
• Venkatesh, V., & Bala, H. (2008). Technology Acceptance Model 3 and a Research Agenda on Interventions. Decision Sciences, 39(2), 273-315.
• Yoo, C. & Donthu, N. (2001). Developing a Scale to Measure the Perceived Quality of E-Commerce Sites. Journal of Business Research, 52(3), 267-279.
• Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.