Marketing: Not A Formal Part Of Your Final Project

Marketing While Not A Formal Part Of Your Final Project Is An Import

Marketing, while not a formal part of your final project, is an important aspect of program planning, design, and evaluation. In order for your program to be effective, you need to get the word out. This presentation identifies how you plan to do that. For this assignment, develop a brief presentation demonstrating an effective social marketing plan for your program (identified in Milestone One). This marketing plan should follow the five Ps of marketing:

• Product: What services and/or product does the program offer?
• Place: In what communities or populations will the program be marketed?
• Promotion: What is the social marketing message, and how will it be promoted?
• Price: How much will this program cost the stakeholders—consumers, payers, and employers?
• Profit or Benefit: How will the stakeholders tangibly benefit from the program?

Guidelines for Submission: Your assignment must be submitted as a 2- to 3-slide presentation with at least three sources, which should be cited according to APA style. You may use PowerPoint, Prezi, or another presentation software approved by your instructor.

Paper For Above instruction

Developing an effective social marketing plan is essential for the successful implementation and sustainability of health programs. Applying the five Ps of marketing provides a structured approach to designing a campaign that resonates with target audiences and motivates behavioral change. This paper delineates a comprehensive marketing strategy based on the specified challenges and target demographics identified in Milestone One.

Product

The core offering of the program is a community-based health initiative focused on increasing physical activity among adults aged 25-50 in underserved urban neighborhoods. The services include organized fitness classes, health education workshops, and access to resources such as walking trails and sports equipment. The program also integrates digital components like mobile apps to track activity and provide motivational content. The product aims to improve overall health outcomes, reduce obesity rates, and foster healthier lifestyles within the community.

Place

The program will be marketed within targeted urban neighborhoods recognized for health disparities and low physical activity levels. Locations include community centers, local clinics, and public parks, ensuring accessibility and visibility. To maximize reach, collaboration will be established with local organizations, faith-based institutions, and schools to embed promotional activities into existing community events. The use of local media outlets and social media platforms tailored to the community will facilitate outreach efforts, ensuring culturally relevant messaging that appeals to diverse populations.

Promotion

The social marketing message centers on empowerment and wellness: "Get Moving, Stay Healthy." It emphasizes personal benefits such as increased energy, better mood, and improved long-term health. Promotional strategies include flyers, social media campaigns, and community events that feature success stories and testimonials. Partnerships with local influencers and health advocates will enhance credibility and engagement. Additionally, grassroots outreach through health fairs and door-to-door canvassing will foster trust and participation. Consistent messaging across multiple channels will reinforce program awareness and motivate behavioral change.

Price

The financial barrier is minimized by offering services at low or no cost to participants, subsidized by grants and local sponsorships. The program is designed to be free for community members, with minimal registration fees where applicable, to ensure equitable access. For stakeholders such as local employers and payers, participation could involve workplace health insurance discounts or incentives for employee involvement. The goal is to deliver high-value health benefits with minimal financial burden, fostering widespread participation and long-term commitment.

Profit or Benefit

Stakeholders stand to gain tangible benefits, primarily through health improvements and cost savings. Participants will experience enhanced physical and mental health, leading to reduced healthcare expenses and lower absenteeism. Employers benefit from a healthier workforce, including decreased insurance premiums and higher productivity. Payors, such as insurance companies, will see reduced claims related to preventable chronic diseases. The community at large benefits from increased social cohesion, reduced healthcare disparities, and a healthier environment. Demonstrable health outcomes and data collection will support sustained funding and expansion of the program.

Conclusion

The proposed social marketing plan employing the five Ps offers a strategic approach to effectively promote the health initiative within targeted communities. By focusing on accessible services, culturally relevant messaging, low-cost engagement, and stakeholder benefits, the program aims to foster lasting health improvements. Continuous evaluation and feedback will ensure the marketing efforts evolve to meet community needs and sustain long-term success.

References

• Croll, J., & Seifert, T. (2020). Social Marketing in Health Promotion. Journal of Public Health Research, 9(2), 183-188.
• Kotler, P., & Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35(3), 3-12.
• Lefebvre, R. C. (2011). An integrative model for social marketing. Journal of Social Marketing, 1(1), 54-70.
• Neiger, B. L., et al. (2013). Using Social Marketing to Promote Healthy Behavior. Health Education & Behavior, 40(2), 183-191.
• Rosenbaum, M. S. (2019). Marketing Strategies for Health Promotion Programs. American Journal of Health Promotion, 33(4), 551-558.
• Salmon, P., et al. (2013). Health Promotion and Social Marketing: An Integrated Approach. Public Health, 127(5), 461-467.
• Sklar, S., et al. (2018). Community-based Health Promotion Strategies. Journal of Community Health, 43(4), 764-770.
• Stead, M., et al. (2019). Mass Media Campaigns for Behaviour Change. Cochrane Database of Systematic Reviews, 12, CD004851.
• Victor, B., & Achen, R. (2017). Engaging Communities in Health: A Social Marketing Perspective. Journal of Health Education Research & Development, 5(2), 1-8.
• Zainal, R., et al. (2018). Digital Media and Social Marketing for Health Promotion. International Journal of Environmental Research and Public Health, 15(3), 529.