MGT526 V1 Week 2 Apply Organizational Analysis

Mgt526 V1wk 2 Apply Organizational Analysismgt526 V1page 2 Of 2wk

Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected company’s website, annual report, and other available sources. Part 1: Organization Information Organization Define your chosen company and its industry. Mission and Vision Identify the mission and vision of the organization. Organizational Initiatives Outline 1-2 major initiatives for this organization. What are they currently doing to support these initiatives? Organizational Plans Describe the plans employed by the organization. Determine which types of managers create each type of plan. Type of Plan Description Type of Manager SWOT Analysis There are various factors within the external environment of an organization that impacts its strategy. Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet. Internal Factors External Factors Part 2: Evaluation Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation: · Describe the unmet need, (not limited to product or service, can be a new demographic, new mode of delivery, etc.). · Analyze your competitive advantages. · Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples. · If there is not another business, describe how what you’re doing is a unique product or service offering. · Propose a competitive business initiative to address the unmet need. · Create a high-level timeline and operational steps necessary to implement your solution. References Include a link to the SWOT analysis.

Paper For Above instruction

The process of conducting an organizational analysis is fundamental to understanding how a company operates within its industry and identifying strategic opportunities for growth and improvement. For this paper, I will analyze Amazon, a dominant leader in the e-commerce industry, focusing on its mission, vision, initiatives, planning processes, and SWOT analysis, followed by an evaluation of how well these elements meet its current organizational needs.

Organization Overview

Amazon.com, Inc. operates primarily in the e-commerce, cloud computing, digital streaming, and artificial intelligence sectors. Founded by Jeff Bezos in 1994, Amazon has evolved from an online bookstore into a global technology giant. Its industry is characterized by rapid technological innovation, intense competition, and evolving customer expectations. Amazon’s core business revolves around providing customers with a broad product selection, competitive pricing, and convenient delivery options.

Mission and Vision

Amazon’s mission statement is “to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and serve them as best as we can.” Its vision emphasizes innovation, customer obsession, and operational excellence. These guiding principles drive Amazon’s strategic decisions and organizational initiatives.

Organizational Initiatives

Two major initiatives currently underway at Amazon are expanding its same-day delivery services and investing heavily in Amazon Web Services (AWS) to dominate cloud computing. To support these initiatives, Amazon has optimized its logistics network through advanced robotics and AI-driven inventory management systems. Simultaneously, it continues to innovate in cloud services by developing new tools and expanding infrastructure globally.

Organizational Plans and Management

Amazon employs various planning strategies, including strategic planning to map long-term goals, operational planning for day-to-day logistics, and financial planning for resource allocation. Strategic plans are typically developed by senior executives such as the CEO and top management. Operational plans are created by middle managers in logistics, supply chain, and IT departments, ensuring daily alignment with strategic goals. Financial managers prepare budgets and forecasts to support these plans.

SWOT Analysis

Internal factors highlight Amazon’s strengths such as its extensive logistics network, strong brand reputation, and technological innovation capabilities. However, weaknesses include thin profit margins in retail and overreliance on AWS revenues. External factors encompass opportunities like expanding into emerging markets and innovations in AI, alongside threats such as intense competition from Alibaba and local e-commerce platforms, regulatory challenges, and global supply chain disruptions.

Link to SWOT Analysis: Amazon SWOT Analysis

Evaluation

Assessing Amazon’s strategic elements indicates that its mission to prioritize customer satisfaction and innovation aligns well with current market demands. However, the company faces unmet needs in sustainable packaging and reducing carbon emissions, aligning with societal shifts toward environmental responsibility. Amazon’s competitive advantage lies in its advanced logistics and diversified service offerings, which others like Walmart are trying to emulate.

Despite similarities with competitors like Alibaba which offer comparable e-commerce platforms, Amazon’s integrated ecosystem of services—combining retail, cloud computing, and digital entertainment—serves as a unique value proposition. To address unmet needs, Amazon could develop a “Green Logistics” initiative to further enhance sustainable practices.

Proposed initiative involves integrating eco-friendly delivery options, investing in electric vehicles, and implementing sustainable packaging by 2025. The operational timeline would include phases of research and development (Q1–Q2 2024), pilot testing in select markets (Q3 2024), and full-scale implementation (Q1 2025). This strategy would reinforce Amazon’s commitment to corporate social responsibility and attract environmentally conscious consumers.

Conclusion

In conclusion, Amazon’s comprehensive organizational analysis reveals a company deeply aligned with its mission and vision but facing opportunities for growth through sustainability initiatives. Its strategic planning, combined with a detailed SWOT analysis, provides a solid foundation for future growth by addressing emerging environmental and societal needs while leveraging its core strengths.

References

• Amazon.com. (2023). About Amazon. Retrieved from https://www.aboutamazon.com
• MarketWatch. (2023). Amazon SWOT Analysis. Retrieved from https://www.marketwatch.com/investing/stock/amzn
• Stone, B. (2013). The Everything Store: Jeff Bezos and the Age of Amazon. Little, Brown and Company.
• Chen, H., & Zhang, D. (2020). Innovation and Competition in E-commerce: The Case of Amazon. Journal of Business Strategies, 35(2), 45-64.
• Reinartz, W., & Kumar, V. (2016). Customer Relationship Management in E-Commerce. Journal of Marketing, 80(6), 50-67.
• Farris, P. W., et al. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Pearson Education.
• Porter, M. E. (1985). Competitive Advantage. Free Press.
• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management: Competitiveness and Globalization. Cengage Learning.
• Bloomberg. (2023). Amazon’s Environmental Initiatives. Retrieved from https://www.bloomberg.com
• United Nations Environment Programme. (2022). Sustainable Business Practices. UNEP Report.