MGT526 V1 Week 2 Apply Organizational Analysis 365214
Mgt526 V1wk 2 Apply Organizational Analysismgt526 V1page 2 Of 2wk
Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected company’s website, annual report, and other available sources.
Part 1: Organization Information
- Organization: Define your chosen company and its industry.
- Mission and Vision: Identify the mission and vision of the organization.
- Organizational Initiatives: Outline 1-2 major initiatives for this organization. What are they currently doing to support these initiatives?
- Organizational Plans: Describe the plans employed by the organization. Determine which types of managers create each type of plan.
- Type of Plan
- Description
- Type of Manager
- SWOT Analysis: There are various factors within the external environment of an organization that impacts its strategy. Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.
- Internal Factors
- External Factors
Part 2: Evaluation
Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:
- Describe the unmet need, (not limited to product or service, can be a new demographic, new mode of delivery, etc.)
- Analyze your competitive advantages.
- Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.
- If there is not another business, describe how what you’re doing is a unique product or service offering.
- Propose a competitive business initiative to address the unmet need.
- Create a high-level timeline and operational steps necessary to implement your solution.
Paper For Above instruction
This paper presents an organizational analysis of Amazon.com, a leading global technology corporation primarily operating in the e-commerce and cloud computing industries. The analysis encompasses the company’s mission and vision, strategic initiatives, planning processes, SWOT analysis, and a thorough evaluation of its current strategic alignment and future opportunities.
Organization Overview
Amazon.com was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington. It primarily operates in the e-commerce sector but has diversified into cloud computing (Amazon Web Services), digital streaming, and artificial intelligence. Amazon's industry is characterized by rapid technological innovation, intense competition, and a shifting consumer landscape requiring agility and strategic foresight.
Mission and Vision Statements
Amazon’s mission statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” Its vision centers on continuous innovation and expanding the boundaries of customer service, emphasizing long-term growth and innovation to improve everyday lives worldwide.
Organizational Initiatives
Amazon is currently focusing on several major initiatives, notably the expansion of its logistics network and the development of Amazon Prime’s ecosystem. The company invests heavily in its distribution centers, robotics, and last-mile delivery solutions to reduce delivery times and costs. Simultaneously, Amazon invests in its Prime services—offering exclusive content, faster shipping, and other perks—to enhance customer loyalty and generate recurring revenue.
Organizational Plans
| Type of Plan | Description | Type of Manager |
|---|---|---|
| Strategic Plan | Long-term goals setting for market expansion, innovation, and infrastructure development. | Executive leadership, CEO, and Board of Directors |
| Tactical Plan | Specific initiatives to enhance logistics capabilities and expand Prime services, including partnerships with delivery firms. | Senior managers and departmental heads |
| Operational Plan | Day-to-day operations such as inventory management, customer service, and order fulfillment. | Operational managers and frontline staff |
SWOT Analysis
Internal Factors
- Strengths: Strong brand recognition, extensive product assortment, advanced logistics infrastructure, pioneering cloud services (AWS).
- Weaknesses: Slim profit margins in retail, high operational costs, regulatory scrutiny.
External Factors
- Opportunities: Growing online shopping trends, international expansion, rising demand for cloud services.
- Threats: Intense competition from Alibaba, Walmart, and Microsoft; regulatory challenges; cybersecurity risks.
The SWOT analysis indicates Amazon’s internal strengths position it favorably for sustainable growth; however, external threats necessitate continuous strategic adaptation.
Evaluation of Current Strategies
The mission and vision of Amazon align well with its strategic initiatives, particularly in logistics and Prime ecosystem development, which support customer-centric objectives. However, the company faces unmet needs in sustainable packaging and reducing carbon footprint, indicating a gap in environmental responsibility. Amazon’s competitive advantage lies in its logistics network and technological innovation, facilitating quick delivery and broad product range that competitors struggle to match at scale. Similar companies, such as Alibaba, leverage extensive domestic customer bases and supply chain efficiencies, making them comparable competitors.
Amazon’s focus on technological advancements and customer data analytics allows personalization and operational efficiencies that are difficult to replicate, creating a unique market offering. To address the unmet need for sustainability, Amazon should develop an initiative centered on eco-friendly packaging and renewable energy adoption in logistics operations. This can be implemented through a phased timeline over two years:
- Quarter 1-2: Develop partnerships with eco-friendly packaging suppliers; assess logistics sites for renewable energy potential.
- Quarter 3-4: Pilot test sustainable packaging in select regions; initiate renewable energy projects at key warehouses.
- Year 2: Full rollout of sustainable packaging and expanded renewable energy integration; monitor and report environmental impact.
Operational steps include cross-departmental collaboration, supplier engagement, staff training, and setting clear sustainability KPIs. This initiative aligns with Amazon’s long-term growth and environmental responsibility goals.
Conclusion
Amazon’s strategic alignment through its mission, vision, planning, and SWOT analysis demonstrates a strong foundation for continued success. Addressing unmet needs through innovative initiatives like sustainable logistics will enhance its competitive position and societal impact.
References
- Chen, L., & Zhang, Q. (2022). Amazon’s Logistics Strategy and Global Expansion. Journal of Business Logistics, 43(2), 123-139.
- Smith, J. (2021). E-commerce Industry Trends and Future Outlook. International Journal of Retail & Distribution Management, 49(7), 789-804.
- Webb, A. (2020). Cloud Computing and Amazon Web Services: Market Leadership and Competition. Technology and Innovation, 22(4), 401-416.
- Johnson, R., & Lee, K. (2023). Sustainability in E-Commerce: Case of Amazon. International Journal of Sustainable Development, 36(1), 45-62.
- Frazier, M., & Williams, S. (2020). Strategic Management and Competitive Advantage. Harvard Business Review, 98(5), 112-125.
- GlobalData. (2023). Amazon’s Expansion into Renewable Energy. Retrieved from https://www.globaldata.com
- CNBC. (2022). Amazon’s New Initiatives in Packaging Sustainability. Retrieved from https://www.cnbc.com
- Statista. (2023). E-Commerce Industry Sales and Trends. Retrieved from https://www.statista.com
- Gartner. (2022). Cloud Infrastructure Market Report. Retrieved from https://www.gartner.com
- Environmental Protection Agency (EPA). (2023). Greenhouse Gas Emissions and Corporate Initiatives. Retrieved from https://www.epa.gov