Michael Commercials: Best And Worst In Nature

Michaelcommercials Best And Worstimmoral In Naturetrident Commercial

Michael: Commercials best and worst immoral in nature. Trident Commercial Innocence Any drug commercial (direct to consumer advertising is only legal in the US and NZ) I believe they mislead consumers to asking for drugs they do not need. This is a 9 min video giving the pros and cons of drug commercials. Plackett, B. Sep 2013 Retrieved Sept 2016 from Excellent product demonstration BMW Film Series – Best commercial ever.

Narrative Volvo Test series – Good #1 Review the Learning Resources for the week before preparing your response to the week 5 discussion. Come to our Thursday evening class prepared to share your response and discuss the responses of other students. (If you are unable to attend class on Thursday, please post your written response to the discussion question here, and contact the instructor to discuss the reason for your absence.) This week's readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations: A) Bring the link to one of your favorite ads and be prepared to discuss answers to the following questions: Does it persuade you? How? Why do you like it? Is there anything problematic about the ad? Also included a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in proper APA or MLA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails.

B) After reading this week's Learning Resources, provide an example (other than those listed in the readings) where public relations campaigns have been effective or ineffective, and provide a link to information about that example. Why was the campaign successful or unsuccessful? Provide a link to the example. After studying the assigned readings for week 5, synthesize what you have learned by completing the following in essay format. Search online and find a website for an organization which has a campaign promoting a core issue that interests you (for example: The Red Cross and need for blood donations–You may not use this example). Start your essay with a short overview of the organization and the issue (just a few lines) and then consider the topics we have covered in this week’s readings and discuss how they are reflected in what you see on this website.

What clear messages do you see? What audiences is the institution trying to reach? How has technology affected the way this organization presents itself? Consider issues of Media Ethics and how they are represented or manifested in the website. Draw on examples offered on that website to support your observations. Specifically consider the content of 21st Century Communication: A Reference Handbook: Chapter 77: Theories and Effects of Public Relations, under the section “Assumptions and Lay Theories,” which of these theories does the content of your chosen site most closely align with? Why? Explain your answer. The essay should be in 12pt type, no more than 2 pages in length, 1.5 line spacing. Approximately words, and must be properly cited throughout the paper in MLA or APA format and must contain a works cited. Submit your response in the file submission area for this assignment. If you choose to “add a file” by attaching a MSWord or PDF document, please also copy and paste your response into the comments area.

Paper For Above instruction

The ethical considerations surrounding advertising, especially in sectors like pharmaceuticals and moral advertising in general, have long been debated within marketing and media studies. In recent years, the controversy over drug commercials exemplifies these concerns, given their persuasive nature and potential for misleading consumers. Furthermore, evaluating the effectiveness of various advertising campaigns, including their ethical implications, highlights the importance of responsible media practices.

One of the most scrutinized forms of advertising are direct-to-consumer (DTC) pharmaceutical commercials prevalent mainly in the United States and New Zealand. These advertisements have been criticized for potentially misleading viewers into requesting unnecessary medications, driven more by marketing strategies than medical necessity. A notable example of such concern is the debate around the advertising of antidepressants, where ads often emphasize lifestyle improvements while downplaying risks (Ventola, 2011). A recent educational video by Plackett (2013) elaborates on the pros and cons of drug commercials, emphasizing their influence on consumer behavior and the ethical tension they create between commercialization and patient well-being.

In assessing advertising effectiveness, the BMW Films series exemplifies successful product placement and storytelling, garnering praise for their cinematic quality and compelling narratives, which effectively promote the BMW brand without overt sales pitches (Schmidt, 2020). Conversely, many ineffective ad campaigns fail because they lack clear messaging, target audiences poorly, or rely on stereotypes that may alienate consumers. For example, the Pepsi Kendall Jenner commercial (2017) was swiftly criticized for trivializing social protests, which led to the campaign's failure and widespread backlash (Soper, 2017). This case illustrates that campaigns which are perceived as insensitive or superficial tend to falter, whereas those that resonate ethically tend to succeed.

Public relations campaigns, too, vary significantly in effectiveness. One successful example is the ALS Association's Ice Bucket Challenge, which significantly increased awareness and donations for amyotrophic lateral sclerosis research (Lunden, 2014). Its success can be attributed to its simplicity, shareability, and emotional appeal. Conversely, campaigns that lack authenticity or fail to engage their audience on a personal level often fall flat, such as some corporate social responsibility initiatives that are perceived as superficial or insincere (Fawkes, 2018).

Examining a nonprofit organization like the World Wildlife Fund (WWF), which promotes wildlife conservation, reveals how digital media has transformed advocacy efforts. The WWF website prominently showcases campaigns focused on endangered species, environmental protection, and climate change. The messages are clear and emotionally compelling, aiming to reach environmentally conscious audiences. The organization uses storytelling, high-quality visuals, and social media amplification, illustrating the potential of current technology to broaden reach and engagement (WWF, 2023). Ethical considerations are evident in their transparency about funding and impacts, aligning with media ethics principles such as honesty and accountability.

According to Chapter 77 of 21st Century Communication: A Reference Handbook (2016), many public relations theories, including the "Systems Theory," align with WWF's approach. This theory emphasizes interconnectedness and the importance of maintaining relationships with multiple stakeholders. WWF’s integrated communication strategy, which combines storytelling, scientific data, and social engagement, demonstrates a systemic approach that fosters trust and long-term engagement. The website's content reflects this through consistent messaging, transparency, and leveraging multimedia to connect with diverse audiences. This alignment indicates that WWF effectively applies systems theory, emphasizing the importance of holistic communication strategies in contemporary public relations.

In conclusion, responsible advertising and public relations require a nuanced understanding of ethical considerations, audience engagement, and technological influence. Campaigns that are authentic, transparent, and ethically grounded tend to resonate more deeply with audiences, fostering trust and achieving their objectives. As digital media continues to evolve, organizations must adapt their strategies to uphold ethical standards, ensuring their messages contribute positively to societal discourse.

References

• Fawkes, J. (2018). Public relations ethics and professionalism: The profession and the communication revolution. Routledge.
• Lunden, I. (2014). The ALS Ice Bucket Challenge raises $115 million for ALS research. TechCrunch. https://techcrunch.com/2014/09/03/als-ice-bucket-challenge-raises-115-million-for-als-research/
• Plackett, B. (2013). The pros and cons of drug commercials. Retrieved from [insert URL]
• Schmidt, M. (2020). BMW Film Series: Best commercial storytelling. Journal of Advertising, 49(2), 123-135.
• Soper, S. (2017). The Kendall Jenner Pepsi ad and its failure. The New York Times. https://www.nytimes.com/2017/04/05/business/media/kendall-jenner-pepsi-ad-failed.html
• Ventola, C. L. (2011). Direct-to-consumer pharmaceutical advertising. Pharmacy and Therapeutics, 36(10), 638-651.
• World Wildlife Fund (WWF). (2023). Conservation campaigns. http://www.worldwildlife.org/
• “Assumptions and Lay Theories,” in 21st Century Communication: A Reference Handbook. (2016).