Movies And Television Are Very Important In Our Culture

Movies And Television Are Very Important In Our Culture As A Pastime

Movies and television are very important in our culture: as a pastime and as a glimpse into our culture. The placement of specific brands and products in movies has become a lucrative way for businesses to make money by selling the link between the movie or show and the product in the mind of the consumer. Reflect on your favorite movie or television show from the past year. Watch the movie or episode again, and pay attention to product placement. In a short paper of 1-2 pages describe the products and how the movie or show used them. Was the placement obvious? How did it tie-in to the story? What was the benefit to the business selling the product and the movie or television show by placing this product? APA format, correct spelling.

Paper For Above instruction

Product placement has become a fundamental marketing strategy in movies and television, serving as a seamless method to promote products while enhancing storytelling. A recent example can be seen in the television series "Stranger Things," where the placement of Eggo waffles is particularly prominent. This product placement is not only obvious to viewers but is also cleverly integrated into the narrative, emphasizing the nostalgic setting of the series and character preferences. The character Eleven frequently consumes Eggo waffles, which ties perfectly into the story's 1980s backdrop, reinforcing the show's nostalgic appeal and authenticity.

The placement of Eggo waffles in "Stranger Things" exemplifies how product placement serves two primary purposes. Firstly, it benefits the business by increasing brand visibility among a global audience, potentially influencing consumer purchasing decisions. The consistent appearance of the product within a popular show enhances its cultural relevance and loyalty among fans. The show's context and character association create a subconscious connection between the product and viewers' emotional engagement with the story.

From a storytelling perspective, the placement is effective because it aligns with the character’s personality and the show's nostalgic tone. The regular appearance of Eggo waffles emphasizes Eleven's innocence and simple pleasures amidst the show's supernatural and suspenseful narrative. This method of advertising, known as contextual placement, is more organic than traditional ads, making it less intrusive and more memorable for viewers.

The benefit for the business, therefore, extends beyond immediate sales; it fosters brand affinity and cultural relevance. The creators of "Stranger Things" also benefit by including familiar brand placements that appeal to viewers' sense of authenticity and nostalgia, enriching the storytelling experience. This symbiotic relationship demonstrates how strategic product placement can boost brand awareness for companies like Kellogg's while simultaneously enhancing the narrative quality of media content.

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