Must Have Macapplesee Attachment Read The Instructions In Or

Must Have Macapplesee Attachment Read The Instructionsin Ord

Must Have Macapplesee Attachment Read The Instructionsin Ord

Must Have Macapplesee Attachment Read The Instructionsin Ord

MUST HAVE Mac(apple) See Attachment! Read the INSTRUCTIONS!!!!!!! In order to complete the Outline, you need to review the actual assignment, Final Sales Presentation, listed in Week Four. Outline – Final Sales Presentation Objective: To organize your video presentation by identifying the various required components. Instructions: The outline will cover the basic elements of your Final Presentation.

The outline should contain:

  1. The Product/Service/Charity/Business you have selected.
  2. Website where this commercial will be viewed.
  3. Define the Target Market - Who do you want to watch the commercial and buy your product, donate to your charity, etc. See below. Choose specific demographics to target that apply. Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:
    • Age
    • Location
    • Gender
    • Income level
    • Education level
    • Marital or family status
    • Occupation
    • Ethnic background

    Discuss the psychographics of your target. Psychographics are the more personal characteristics of a person, including:

    • Personality
    • Attitudes
    • Values
    • Interests/hobbies
    • Lifestyles
    • Behavior

    Determine how your product or service will fit into your target's lifestyle. How and when will your target use the product? What features are most appealing to your target? What media does your target turn to for information? Does your target read the newspaper, search online, or attend particular events?

  4. Evaluate your decision. Once you've decided on a target market, be sure to consider these questions:
  • Are there enough people who fit my criteria?
  • Will my target really benefit from my product/service?
  • Will they see a need for it?
  • Do I understand what drives my target to make decisions?
  • Can they afford my product/service?
  • Can I reach them with my message?
  • Are they easily accessible?

4. The opening – How will you grab the audience attention?

5. The basic elements of the presentation: (Product shots, testimonials, endorsements, graphs, etc.) If you are including statistics, what is your goal to establish?

6. Your music selection (required)

7. The Call to Action – How and where will the prospect buy or donate? This should be very specific. Please submit in a Word Document.

Paper For Above instruction

The process of creating an effective sales presentation begins with a comprehensive understanding of the product or service, the targeted audience, and the strategic elements that will drive consumer engagement. This essay explores how to structure a compelling final sales presentation, emphasizing key components such as defining the product, target market analysis, captivating opening strategies, visual and textual elements, music selection, and a clear call to action.

First, clarity about the product or service is essential. Whether it is a tangible product, a charity, or an intangible service, a precise description helps tailor the message. For example, if promoting a new eco-friendly gadget, the presentation should highlight its features, benefits, and unique selling points, appealing to environmentally conscious consumers. The website where the commercial will be viewed also influences the presentation format, considering platform specifications and audience expectations.

Defining the target market is arguably the most critical step. Effective marketing hinges on understanding who the ideal consumers are. This includes demographic factors such as age, location, gender, income, education, marital status, occupation, and ethnic background. For instance, targeting young professionals in urban areas with high disposable income might influence the tone and style of the presentation. Additionally, psychographics—values, interests, behaviors, and lifestyles—offer deeper insights into consumer motivations. For a fitness app, identifying active individuals interested in health and wellness, who frequently search for fitness content online, can guide the message and media choice.

Evaluating the target market involves questioning whether the demographic is sufficiently sizable and accessible and whether they genuinely benefit from and need the product. This step prevents wasteful marketing efforts and ensures the message reaches the right audience. Accessibility considerations include whether the target consumes content on social media, TV, print, or digital platforms, enabling tailored media strategies.

The startup of the presentation must include an engaging opening that captures the audience’s attention immediately. Techniques may involve provocative questions, compelling visuals, or an emotional story that resonates with the audience’s needs or aspirations, increasing the likelihood they will listen and engage further.

The core of the presentation consists of visual and textual elements. These include product images or demonstrations, testimonials from satisfied customers, endorsements from credible figures, and illustrative graphs or statistics. When including data, the goal is to establish credibility, demonstrate effectiveness, or showcase market potential. For instance, charts showing customer growth or savings can persuade viewers of the product’s value.

Music plays a vital role in establishing the tone, emotion, and memorability of the presentation. A carefully selected soundtrack that complements the visual message enhances emotional appeal and audience retention. For example, uplifting music can create a feeling of excitement and optimism.

The statement of the Call to Action (CTA) must be direct and specific. It should clearly articulate how, where, and when the viewer can purchase or donate. For example, “Visit our website at www.eco-gadget.com to buy online today and enjoy a 10% discount,” provides actionable instructions that prompt immediate response.

In conclusion, an effective final sales presentation integrates these components cohesively. Understanding the product, audience, visual strategy, auditory elements, and a compelling CTA ensures the message resonates with the target audience, leading to increased engagement and conversions. Careful planning and execution of each element can significantly influence the success of a sales or promotional campaign.

References

  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
  • Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG (12th ed.). Cengage Learning.
  • Clow, K. E., & Baack, D. (2016). Integrated Advertising, Marketing Communications, and Promotion (7th ed.). Pearson.
  • Godin, S. (2007). All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works—and Why It Can Work So Well. Portfolio.
  • Armstrong, G., & Kotler, P. (2015). Marketing: An Introduction (12th ed.). Pearson.
  • Gothelf, J., & Seiden, J. (2016). Lean UX: Designing Great Products with Agile Teams. O'Reilly Media.
  • Porter, M. E. (1985). Competitive Advantage. Free Press.
  • Schiffman, L., & Kanuk, L. (2018). Consumer Behavior (11th ed.). Pearson.
  • Percy, L., & Rossiter, J. R. (1992). A Model of Brand Awareness and Brand Attitude Advertising Strategies. Psychology & Marketing, 9(4), 263-274.
  • Kotler, P., & Armstrong, G. (2017). Principles of Marketing (17th ed.). Pearson.

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