My Paper Is On Amazon Preliminary Capstone Proposal Individu
My Paper Is On Amazonpreliminary Capstone Proposal Individualactivi
My paper is on Amazon. Preliminary Capstone Proposal – Individual Activity Instructions For this assignment, complete the Preliminary Capstone Prospectus as described in the MBA Capstone Project Guidelines document given in the resources. Examples of this proposal are located in Appendices A and B of this document. Please use the Appendix A as a template for this assignment. Be sure to review the Preliminary Capstone Proposal – Individual Scoring Guide to self-assess your paper prior to submission. Submit your proposal as a Word document to this assignment.
Paper For Above instruction
The assignment requires the completion of a Preliminary Capstone Prospectus focused on Amazon, adhering to the guidelines specified in the MBA Capstone Project Guidelines. This proposal serves as an initial outline of the planned capstone project, providing a comprehensive overview of the research focus, objectives, methodology, and expected outcomes. It is essential to consult the resources provided, particularly the Appendices A and B, which include exemplary templates. Appendix A should be used as the primary template for structuring the proposal to ensure alignment with the expected format and content. Additionally, the self-assessment using the Preliminary Capstone Proposal – Individual Scoring Guide is crucial to verify that all necessary components are thoroughly addressed before submission.
The prospectus should articulate a clear research question or problem statement pertaining to Amazon’s business environment, strategic initiatives, or operational challenges. It should include a review of relevant literature to contextualize the research within existing knowledge, demonstrating understanding of key concepts and theories. The proposal must outline the research methodology, specifying data collection methods, analytical tools, and ethical considerations if applicable. Furthermore, it should identify potential barriers or limitations that could influence the research process and propose strategies to mitigate them.
Structured and precise, the proposal must logically connect each section to build a compelling case for the significance and feasibility of the project. Attention to clarity, professionalism, and adherence to formal academic writing standards is critical. Once completed, the document should be submitted as a Word file, ensuring it meets all specified guidelines and formatting requirements.
References should include credible scholarly sources relevant to the research topic, using proper APA citation style. The proposal’s overall goal is to lay a solid foundation for the subsequent stages of the capstone project, demonstrating thorough preparation and strategic planning to contribute meaningful insights into Amazon’s business context.
References
Bingham, C. B., & Eisenhardt, K. M. (2011). Rational Org Theory and Viral Change: The Reorganization of Amazon.com. Academy of Management Journal, 54(4), 607–631.
Dastin, J. (2020). Amazon's cloud business named the world's most valuable: Survey. Reuters. https://www.reuters.com/article/us-amazon-market-value-idUSKCN1VU09Y
Londhe, S., & Shukla, S. (2017). Strategic analysis of Amazon.com Inc. International Journal of Management and Applied Research, 4(4), 97-106.
Mourdoukoutas, P. (2018). Amazon’s Business Model Is The Future Of Retail. Forbes. https://www.forbes.com/sites/panosmourdoukoutas/2018/12/31/amazons-business-model-is-the-future-of-retail/
Nguyen, T. T., & Simkin, L. (2017). The dark side of online customer reviews. Journal of Retailing and Consumer Services, 35, 123-132.
Siegel, R. (2020). Amazon’s Strategic Growth Driven by Innovation and Customer Focus. Harvard Business Review. https://hbr.org/2020/05/amazons-strategic-growth-driven-by-innovation-and-customer-focus
Sun, P., & Wang, S. (2019). Analyzing Amazon’s competitive strategies. Journal of Business Research, 102, 199-208.
Taneja, H., & Toombs, L. (2014). Learning from Amazon: How to Win at Customer Service. Harvard Business Review. https://hbr.org/2014/12/learning-from-amazon-how-to-win-at-customer-service
Yadav, M., & Riggins, F. J. (2012). The impact of online reviews on consumer purchase intentions and perceptions. Journal of Business Research, 65(12), 1741-1748.