Name Of Institution Course Date Advertisement Analysis
Namenameinstitutioncoursedateadvertisement Analysisthe Advertisement
Namenameinstitutioncoursedateadvertisement Analysisthe Advertisement
Namenameinstitutioncoursedateadvertisement Analysisthe Advertisement
Name Name Institution Course Date Advertisement Analysis The advertisement “It is time to share†by UNICEF is focused on persuading people to help and give aid to those suffering from poverty, hunger and other social issues. Just for the purpose of understanding UNICEF is a humanitarian organization that serves to protect and preserve and protect human life at all costs. The adverts draws the attention of well-wishers particularly and urges anyone in a position that they can give to help the less fortunate in the society. The advert has a picture of a young child with a malnourished look. Beside the picture, there is a message, “ He’s starving, we are notâ€.
This message communicates to the target audience the purpose of the advertisement. The prominent emotional appeal in the advertisement is the Need to Nurture. This emotional appeals triggers one’s paternal and maternal instincts. The malnourished child’s picture is appropriately used to create this emotional appeal. Advertisements create emotional appeal by using aids that trigger the audience’s conscious and sub-consciousness.
Once the subconscious is triggered this will automatically lead to emotional response, that is termed as pathos. The advertisement “It is time to share “ is adequate at the emotional appeal it creates. The most important part of the advertisement is the picture used in the advertisement. As observed the picture covers a greater part of the entire advert. The malnourished child is seen to have tears on his cheek and the eyeballs sticking out.
This creates a very strong visual impression that any normal human being would conclude as extreme hunger or starvation. This evokes emotions of pity and wanting to help the child. The need to nurture this child and others who are also starving comes as the emotional response to the advertisement. Aristotle’s logos appeal is represented in the advert as well. The message beside the child’s picture conveys a lot to the audience.
It is based on simple basic logic. The child is starving and the rest of the people. the audience are not. This explains why the audience are expected to reach out to these kind of people in society. The message creates a very clear logos appeal to the audience. The word written in red indicate the most important message of the advert.
The use of colours for visual impression is crucial especially in advertisements. These tools used in the advert enhance and support the argument of the advertisement. Visual and textual messages are well utilized to ensure proper and persuasive communication to the audience. In line with this, the advertisement is simple and easy to read through and still get the point. This makes it audience friendly.
In conclusion, the UNICEF advertisement is an example of an advert that has employed advertisement tools to achieve its purpose. The visual impression it portrays as well as textual information enhances communication and dissemination of the purpose of advertisement. There is excellent logos and pathos appeal and this provokes the audience to act responsively to the case provided. The effectiveness of such an advertisement largely depends on the ability to coax people into helping out and supporting the organization in its mission. Development of such an advert requires elite creativity and insight to produce an effective approach to the challenge being tackled.
The article is generally adequate in communicating its agenda and also provides insight on how one can produce an all-round advert. Above all, the appeals are relevant and suitable for the target audience promoting the need to nurture.
Paper For Above instruction
Namenameinstitutioncoursedateadvertisement Analysisthe Advertisement
The analyzed advertisement titled “It is time to share,” created by UNICEF, is a compelling call to action aimed at addressing critical social issues such as poverty, hunger, and social inequality. This advertisement employs powerful visual and textual strategies to evoke emotional and logical responses from its audience, urging them to contribute to alleviating human suffering. UNICEF, a well-known humanitarian organization, dedicates its efforts to protect and preserve human life worldwide, and this campaign exemplifies its mission effectively.
The core visual element of this advertisement is a poignant photograph of a malnourished young child, whose appearance clearly indicates severe hunger and suffering. The child's tear-streaked face, protruding eyeballs, and overall emaciated condition serve to create an immediate emotional connection with viewers. The emotional appeal, primarily rooted in the need to nurture and protect vulnerable children, taps into paternal and maternal instincts, compelling the audience to feel a sense of responsibility. The use of visual aids that stimulate the subconscious mind, leading to emotional responses (pathos), enhances the impact of the message.
The accompanying textual message, “He’s starving, we are not,” succinctly encapsulates the ethical and logical appeal (logos). It presents a clear comparison between the child's dire situation and the audience's relative well-being, invoking a moral obligation to assist. The choice of color, especially the red text highlighting the message, enhances visibility and underscores urgency. The simplicity of the textual message, combined with the striking visual, makes the advertisement accessible and easy to comprehend, thereby maximizing its persuasive power.
The strategic use of colors and visual composition further supports the advertisement's purpose. The heavy emphasis on the child's image captures the viewer's attention immediately, and the red color of key phrases signals importance and prompts quick emotional reactions. The overall design balances visual and textual elements, ensuring clarity, emotional resonance, and a call to action. Its straightforward approach allows audiences of diverse backgrounds to understand and respond effectively—an essential characteristic of successful public service announcements.
From a rhetorical perspective, the ad effectively employs Aristotle’s three modes of persuasion: ethos, pathos, and logos. Although primarily focused on eliciting an emotional response (pathos), it also builds credibility by association with UNICEF's reputable humanitarian work (ethos) and appeals logically through its simple yet persuasive message (logos). These combined strategies create a compelling case for charitable giving, emphasizing that collective action is necessary and morally right.
In conclusion, UNICEF's “It is time to share” advertisement is a well-crafted example of effective persuasive communication. By leveraging powerful imagery and succinct textual messages, it successfully stimulates emotional and logical responses, motivating viewers to act and support the cause. The advertisement’s deliberate simplicity and strategic use of visual and textual elements demonstrate an understanding of fundamental advertising principles, making it an impactful and memorable campaign that aligns with UNICEF’s humanitarian objectives.
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