Need Help ASAP: Global Marketing Environment Or The Twilight

Need Help Asapglobal Marketing Environment Or The Twilite Zonethe Fol

Need Help Asap global Marketing Environment or the Twilite Zone? The following Course Outcome is assessed in this Assignment in Unit 4: MT219-2: Examine global interconnectedness as it applies to marketing. In this unit, you will start working on Part 1, encompassing steps 1–3 of your Assignment due in Unit 4. Note: You will complete Part 2, encompassing steps 4–7, in Unit 4 and submit both parts (steps 1–7) as one PowerPoint® presentation with audio in Unit 4. Introduction to Part 1: In anticipation of submitting your audiovisual presentation for Unit 4, you will conduct some research.

Organizations interested in pursuing global markets must consider the external environment. Many of the same environmental forces that relate to domestic markets also apply to global markets (Lamb, Hair, & McDaniel, 2018). You will look at the global marketplace in which, thanks to the Internet, even small companies can participate. The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. In Part 1 of this Assignment, you will practice scanning the global marketing environment (i.e., environmental analysis) for opportunities or threats to expansion of Perigord Bakery as the owner.

Read the scenario and then address steps 1–3 in at least 5 of the 10 PowerPoint slides due in Unit 4 per the instructions. Scenario: You are the owner of Perigord Bakery, which is currently located in the city closest to where you live. You specialize in breads and sweets from many different countries and now have operations in six regions of the U.S. You realize the market has become saturated in the U.S. At a recent international trade show, you were surprised at how many requests you received to license or franchise your concept in other countries.

Your task is the following: Based on the scenario, identify another country outside the United States to research and determine the feasibility of entering this foreign market for the Perigord Bakery as the owner by addressing the checklist items. Checklist: Step 1: Cultural Factors Identify several cultural factors in the country you are pursuing that may affect market expansion of the bakery, such as: behavior patterns, the concept of time, lifestyle, etc. You can use Commisceo™ Global Consultancy’s website to research country cultural factors. Considering these cultural factors, do you see them as possible opportunities or threats to entering this market? Please explain your response.

Step 2: Demographic Factors Identify at least four (4) demographic factors in the country you are pursuing, such as education, the size, growth, density, and age of the population, etc. Use the U.S. Census International database as a source of reference for the demographic information. Explain why these demographic factors are opportunities or threats to entering this market.

Step 3: Economic Factors Access The World Factbook from the CIA and select the country of choice in the upper right hand corner search box. Identify these three economic factors in the country you are pursuing: GDP per capita (see the Reading area), GDP growth rate, and the unemployment rate in your chosen country. Explain why these economic factors are opportunities or threats to entering this market based on the country you chose. Use bulleted points to make your main points (3–4 bullets per slide) and then explain those bulleted points in the notes section directly under the slide. Adding the audio necessitates having either a built-in microphone in your computer or a headset with microphone to record the audio portion.

Access instructions for adding audio to your presentation. Preview the rubric for Unit 4 Assignment submission. References Commisceo Global Consultancy (2017). Country guides. Retrieved from Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG12: Principles of marketing. Mason, OH: Cengage. U.S. Central Intelligence Agency. (2018). The world factbook. Retrieved from U.S. Department of Commerce (2018). International programs. U.S. Bureau of the Census. Retrieved from Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

Paper For Above instruction

Expanding a business into international markets requires a thorough understanding of the external environment, including cultural, demographic, and economic factors. For Perigord Bakery, a growing bakery specializing in international breads and sweets, exploring a new country outside the United States involves assessing these factors to determine market feasibility. This analysis focuses on Japan as the target country, considering its cultural nuances, demographic profile, and economic conditions to evaluate opportunities and threats for expansion.

Step 1: Cultural Factors in Japan

Japan presents a unique cultural landscape that can influence market entry strategies for Perigord Bakery. Key cultural factors include:

  • Behavior Patterns: Japanese consumers value craftsmanship and authenticity, especially in food products, which aligns with Perigord Bakery’s focus on international baked goods.
  • Concept of Time: Punctuality and efficiency are highly valued, suggesting that timely delivery and service could be advantageous in establishing brand reliability.
  • Food Culture: Traditional Japanese cuisine emphasizes rice and seafood, yet there is a growing Western influence, particularly among younger demographics, creating potential opportunities for diverse bakery offerings.
  • Lifestyle and Social Norms: Respect for tradition and aesthetics could influence packaging and presentation strategies, emphasizing artisanal quality and visual appeal.

These cultural factors could be considered opportunities, particularly in positioning Perigord Bakery as a provider of authentic, high-quality international baked goods. However, misunderstanding cultural preferences around flavors and presentation could pose threats, emphasizing the importance of localized marketing and product adaptation.

Step 2: Demographic Factors in Japan

Japan’s demographic landscape offers insights into market potential:

  • Population Size: Approximately 126 million people, making it the world’s tenth-largest population, providing a sizable customer base.
  • Age Distribution: An aging population, with over 28% aged 65 or older, indicates a need for products catering to older consumers, such as lower sugar or softer baked goods.
  • Urbanization: Over 91% of the population lives in urban areas like Tokyo and Osaka, which are ideal locations for bakery outlets targeting busy city dwellers.
  • Education Levels: High levels of education and income, particularly in urban centers, suggest a market receptive to premium, artisanal bakery products.

These demographic factors generally represent opportunities, especially the large urban population and affluence, which support the introduction of diverse and high-quality bakery options. The aging population, however, may require product customization to meet specific nutritional and taste preferences.

Step 3: Economic Factors in Japan

Economic indicators from The World Factbook provide a snapshot of Japan’s economic environment:

  • GDP per Capita: Approximately USD 40,000, reflecting a high-income economy capable of supporting premium bakery products.
  • GDP Growth Rate: Around 1%, indicating a stable, mature economy with modest growth potential.
  • Unemployment Rate: Approximately 2.5%, suggesting a highly stable job market and disposable income levels.

These economic factors are largely opportunities for market entry. The high GDP per capita indicates strong purchasing power, particularly for luxury or artisanal bakery items. The low unemployment rate suggests a stable consumer base with disposable income, reducing economic risks for expansion. Slightly modest growth may temper expectations for rapid expansion but still supports steady growth strategies.

Conclusion

Japan’s cultural importance on quality and tradition, combined with its sizable and affluent urban population, presents a promising opportunity for Perigord Bakery’s international expansion. Cultural sensitivity and product localization will be essential to capitalize on opportunities and mitigate threats. Stability in economic indicators further supports market entry. A comprehensive, culturally aware marketing plan complemented by localized offerings can position Perigord Bakery as a successful foreign entrant in Japan’s competitive bakery scene.

References

  • Commisceo Global Consultancy. (2017). Country guides. Retrieved from https://www.commisceo-global.com
  • Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG12: Principles of marketing. Mason, OH: Cengage.
  • U.S. Central Intelligence Agency. (2018). The world factbook. Retrieved from https://www.cia.gov/the-world-factbook
  • U.S. Department of Commerce. (2018). International programs.
  • U.S. Bureau of the Census. (2018). International demographic data. Retrieved from https://www.census.gov
  • Japan Statistical Yearbook. (2022). Statistics Bureau of Japan. Retrieved from https://www.stat.go.jp
  • International Monetary Fund. (2023). World economic outlook—Japan. Retrieved from https://www.imf.org
  • Ministry of Economy, Trade and Industry (METI). (2022). Economic analysis of Japan. Retrieved from https://www.meti.go.jp
  • Export.gov. (2022). Japan - culture and customs. Retrieved from https://www.export.gov
  • Japan External Trade Organization (JETRO). (2023). Market report: Food and beverage sector. Retrieved from https://www.jetro.go.jp

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