Need This By Nov 12, 2015, At 11:00 P.m. EST Part 1 In 200 W

Need This By 12 Nov 2015 At 2300hrs Estpart 1 In 200 Wordsthere Has

There has been great controversy in the media as of late regarding Internet advertisers gleaning personal information from customers and then reselling the information. If they disclose the fact that they are reselling it, is this enough? Do you think advertisers should be banned from disclosing your personal information including what sites or information you “click” on? Provide a reputable source from either an article on the Internet or KU Library that will support your position.

View the Betty's Dress Shop video, and read about the character’s concern.

Paper For Above instruction

Part 1:

In the digital age, privacy concerns have become central to discussions about online advertising practices. A significant debate revolves around whether transparency alone suffices when advertisers disclose that they resell consumer data. While transparency about reselling data informs customers, it does not necessarily mitigate privacy risks. Many regulatory bodies and privacy advocates argue that disclosure is insufficient because it does not prevent misuse or unauthorized access to personal information. Consumers often lack understanding of the extent of data collection and reselling, which can lead to a false sense of security. According to a study by the Federal Trade Commission (FTC), transparency is a step toward consumer rights, but it should be complemented with stricter regulations to protect privacy (FTC, 2014). Hence, rather than merely disclosing reselling practices, there should be tighter controls and restrictions on data collection, ensuring consumers have genuine control over their information. Banning or restricting the extent of personal data disclosure would better safeguard user privacy and prevent exploitation, aligning with the principles of consumer protection and informed consent.

Part 2:

Part A: The feedback from Betty’s Dress Shop about the store’s appearance suggests customer concerns about the store’s visual presentation, cleanliness, or ambiance, even if not explicitly stated. Such concerns may imply dissatisfaction with cleanliness, layout, decor, lighting, or organization, which can influence shopping experience and perceptions of professionalism. To address these issues, I would conduct a detailed review of store aesthetics, seek direct customer feedback, and implement changes like modernizing the decor, improving cleanliness, and optimizing layout for better flow. Training staff in customer service and maintaining a welcoming environment are also vital steps to enhance overall customer satisfaction and loyalty.

Part B: Betty’s Dress Shop can leverage Internet advertising and social media to expand its reach and foster customer engagement. Creating targeted Facebook and Instagram campaigns showcasing new arrivals, special deals, and customer testimonials can attract new clients. Social media platforms facilitate direct interaction, allowing the shop to respond promptly to customer inquiries and feedback. Furthermore, the shop can use online advertising tools for geo-targeted marketing, increasing local foot traffic. According to Shimp (2008), integrated marketing communications utilizing digital channels enable businesses to build brand awareness efficiently and foster personalized customer relationships, ultimately boosting sales and customer loyalty.

References

  • Federal Trade Commission. (2014). Protecting Consumer Privacy in an Evolving Marketplace. https://www.ftc.gov/reports/protecting-consumer-privacy-evolving-marketplace
  • Shimp, T. A. (2008). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 8th Edition. South-Western Cengage Learning.
  • Additional references to be added based on scholarly articles, internet sources, and industry reports supporting the arguments made in the paper.

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