Nikeinf220 Is Principles Jennifer Fennewald January 18 2021

Nikeinf220 Is Principlesjennifer Fennewaldjanuary 18 2021team Cjess

Nike inf220: IS principles Jennifer Fennewald January 18, 2021 team C Jess Nike Mission: “To bring inspiration and innovation to every athlete in the world.If you have a body, you are an athlete," (Nike, 2021). Goals: “Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work," (Nike, 2021). Nike’s Competitive Advantages Nike’s Competitive Advantages cont’d Nike’s Big Data Nike Conclusion References Read Nike's Mission Statement and find information about NIKE, Inc. innovation, sustainability, community impact and more. (n.d.). Retrieved January 11, 2021, from MGMT 615 STRATEGIC PLANNING WEEK 5 Goal: Locate and review three websites that inform you about Crafting Strategies for international markets, or multi-business companies, or diversified companies. You may elect to review websites of specific companies themselves, but it must be clear that there is a global element to the company. Instructions: Locate three websites in order to complete the goal stated above—international strategic planning. You may also benefit from conducting your own Internet search of international marketing strategies. Write a word paper as a memorandum of discovery. No particular format will be observed for this paper, but organize your writing into three sections that review each of the three websites, and then write a fourth concluding section that summarizes what you gleaned from this investigation. The summary conclusion should put together the benefit of the whole experience. [Note: Keep in mind that this assignment is not aimed at reviewing articles in websites, but rather, the company websites themselves, and the international strategies that they describe.] Nike INF220: IS Principles Jennifer Fennewald January 18, 2021 Team C: Jessica Saldivar, Lakrisha Sexton, Samantha Shoemaker, Angela Arvizu, Christen Brosch, Luis Castro, Justin Ponder, Barbara Tatum Nike Mission: “To bring inspiration and innovation to every athlete in the world.If you have a body, you are an athlete," (Nike, 2021). Goals: “Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work," (Nike, 2021). Nike’s Competitive Advantages Nike’s Competitive Advantages cont’d Nike’s Big Data Nike Conclusion References Read Nike's Mission Statement and find information about NIKE, Inc. innovation, sustainability, community impact and more. (n.d.). Retrieved January 11, 2021, from

Paper For Above instruction

The exploration of international strategies through company websites offers valuable insights into how global corporations position themselves within diverse markets. Nike, as a leading example, exemplifies a multinational company's approach to innovation, sustainability, community engagement, and competitive strategy. Analyzing Nike’s website and related resources reveals a comprehensive picture of how the company crafts its international strategies, balancing global standardization with local adaptation.

Nike’s Global Strategy and Innovation

Nike’s website emphasizes innovation as a core element of its global strategy. The company invests heavily in research and development to create groundbreaking sporting equipment, apparel, and footwear, which cater to a global customer base. Nike's innovation drives brand differentiation and customer loyalty worldwide. For example, Nike's development of lightweight, sustainable materials aligns with international environmental trends and consumer preferences for eco-friendly products (Nike, 2021). The company also leverages digital technology and data analytics to personalize offerings and improve supply chain efficiency, reinforcing its competitive edge across markets (Kumar & Reinartz, 2016).

Sustainability and Corporate Social Responsibility (CSR)

Another prominent theme on Nike’s website is sustainability and CSR initiatives. Nike implements environmentally sustainable practices, including using recycled materials in production and reducing greenhouse gas emissions. Its “Move to Zero” campaign symbolizes its commitment to zero carbon and zero waste goals, resonating with international audiences increasingly prioritizing sustainability (Nike, 2021). The company's sustainability strategy illustrates how it tailors its environmental efforts to meet varying regional regulations and consumer expectations, demonstrating adaptive global strategy.

Community Engagement and Global Impact

Community impact forms a vital part of Nike’s international strategy. The company invests in local communities through sports programs and initiatives promoting youth development worldwide. Nike’s global outreach initiatives aim to foster brand loyalty and social goodwill. These efforts are localized—adjusted to cultural contexts—while maintaining a cohesive global message of empowerment and sport’s unifying role (Nike, 2021). Such strategic community engagement enhances Nike's brand image and facilitates market penetration and expansion in emerging markets (Kapferer & Bastien, 2012).

Balancing Global Standardization and Local Adaptation

According to Nike’s website, a key aspect of its international strategy is striking a balance between global standardization and local adaptation. Nike maintains a consistent brand identity worldwide but adapts products, marketing campaigns, and community programs to regional preferences and cultural nuances (Nike, 2021). For example, localized marketing initiatives during major sporting events, such as the Olympics, exemplify this dual approach. This strategic balance allows Nike to leverage global efficiencies while remaining relevant to local consumers, thus sustaining its competitive advantage (Levitt, 1983).

Conclusion

Examining Nike’s website demonstrates a sophisticated approach to international strategic planning. The company invests in innovation and sustainability, advocates community involvement, and adeptly balances global consistency with local relevance. These strategies collectively help Nike maintain its competitive position in the global sporting goods market. The exploration underscores how multinational corporations must tailor strategies to diverse regional contexts while leveraging global standards for efficiency and brand cohesion. Overall, Nike’s online resources provide a comprehensive view of an effective, adaptable international strategy model.

References

  • Kapferer, J.-N., & Bastien, V. (2012). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Kogan Page.
  • Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36-68.
  • Levitt, T. (1983). The Globalization of Markets. Harvard Business Review, 61(3), 92-102.
  • Nike. (2021). About Nike. Retrieved from https://www.nike.com/about
  • Nike. (2021). Sustainability. Retrieved from https://www.nike.com/sustainability
  • Nike. (2021). Community Initiatives. Retrieved from https://www.nike.com/community
  • Porter, M. E. (1986). Competition in Global Industries: A Conceptual Framework. Harvard Business School Working Paper.
  • Ghemawat, P. (2007). Redefining Global Strategy: Crossing Borders in a Transformed World. Harvard Business Review Press.
  • Prahalad, C. K., & Hamel, G. (1990). The Core Competence of the Corporation. Harvard Business Review, 68(3), 79–91.
  • Yip, G. S. (1989). Global Strategy... In a World of Nonstrategic Assets. Sloan Management Review, 30(1), 4-14.

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