Now That You Have Conducted A Cultural Review With Dev

Now That You Have Conducted A Cultural Review Along With Developing So

Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity overseas, conduct a strategic audit on the following areas:

  • Internal environment
  • External environment
  • Strengths
  • Problem analysis
  • Recommendations and implementation costs
  • Evaluation and Control Processes

Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only the body of the paper will count toward the word requirement.

Paper For Above instruction

In conducting a strategic audit for a company's international expansion, it is essential to thoroughly analyze both internal and external environments. The internal environment encompasses the company's resources, capabilities, and core competencies that distinguish it from competitors. Analyzing strengths within the organization, such as innovative product lines, strong brand recognition, or robust financial health, enables the company to leverage these assets in the new market. Conversely, identifying weaknesses such as limited local market knowledge or supply chain vulnerabilities provides a foundation to address potential pitfalls prior to entry.

The external environment analysis considers macroeconomic factors such as economic stability, political climate, legal regulations, and cultural nuances that could influence the success of the expansion. Opportunities like emerging market demand or favorable trade policies should be recognized, along with threats including intense competition or economic downturns. A comprehensive SWOT analysis synthesizes these insights to inform strategic decision-making, guiding resource allocation and risk mitigation strategies.

Problem analysis involves pinpointing specific challenges the company might face—such as regulatory barriers, currency fluctuations, or logistical obstacles. An effective problem analysis enables the formulation of targeted strategies to overcome such issues, ensuring smoother market entry. Based on these insights, the company should develop tailored recommendations, including market entry modes like joint ventures or direct investment, while carefully estimating associated costs. Implementing these strategies requires a detailed plan that accounts for resource needs, timelines, and potential barriers.

Finally, outlining evaluation and control processes is vital to monitor ongoing progress. Establishing metrics such as sales targets, market share growth, or customer satisfaction levels allows the company to assess its performance continuously. Regular review mechanisms facilitate adaptive management, ensuring strategies remain aligned with market realities and company goals. This comprehensive strategic audit supports informed decision-making, minimizing risks, and maximizing the likelihood of successful international expansion.

References

  1. Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
  2. Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management: Concepts and cases: Competitiveness and globalization. Cengage Learning.
  3. Yin, R. K. (2018). Case study research and applications: Design and methods. Sage publications.
  4. Grantham University Library. (n.d.). Resources for strategic management research. https://library.grantham.edu
  5. OECD. (2022). Economic outlook and international trade policies. https://www.oecd.org

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