Objectives Apply The Principles Of Marketing To The Internat

Objectives Apply The Principles Of Marketing To The International H

Apply the principles of marketing to the international hotel and restaurant industry. You will write a one page summary (half page summary and half page personal comment) of a current article or issue you have researched, read, or listened (cite the reference where you obtain the information by providing the website link or source on the top of your writing). This article should be related to at least one of the concepts based on the PowerPoint lecture. The international issues discussed must be hospitality-related and reflect the weekly learning objectives. Your personal comments should be six lines or more. Assignments are graded based on reflection to weekly objectives (50%), the length of the article summary (at least six lines or more, 25%), and the length of personal comments (at least six lines or more, 25%). Files include the PowerPoint presentation and a format example of the assignment.

Paper For Above instruction

In understanding how marketing principles are applied in the international hospitality industry, it is essential to analyze current trends and issues that reflect these concepts. An article from the website Hospitality Net (https://www.hospitalitynet.org/news/4103147.html) discusses how global hotel chains are adapting their marketing strategies to diverse cultural contexts across different countries. The article highlights the importance of market segmentation, cultural sensitivity, and personalized marketing campaigns that resonate with local consumers. For instance, Marriott International's efforts to customize its branding and services in Asian markets demonstrate an application of consumer behavior analysis and targeted marketing strategies tailored to regional preferences. These practices align with the core marketing principle of understanding customer needs and designing offerings that meet those needs effectively while maintaining consistency in brand image across borders. Such international marketing adaptations are vital for hotel chains aiming to expand their global footprint while respecting cultural differences.

From a personal perspective, I believe that successful international marketing in hospitality hinges on balancing global branding with local customization. It’s fascinating how large hotel companies leverage cultural insights and consumer data to craft marketing messages that feel personalized yet remain aligned with their global brand identity. I think cultural sensitivity is crucial because it influences customer perceptions and brand loyalty. For example, offering local cuisine options or culturally relevant promotional campaigns can create a sense of familiarity and comfort for international travelers. Moreover, digital marketing strategies, such as tailored social media content, allow these companies to engage with diverse audiences effectively. I also see a challenge in maintaining authenticity; businesses must genuinely respect and incorporate local cultures rather than just superficially adapting their offerings. Overall, the article reinforced my understanding that successful international marketing requires an integrated approach that considers cultural nuances, consumer insights, and brand consistency equally. This approach not only enhances customer satisfaction but also drives competitive advantage in the global marketplace.

References

  • Hospitality Net. (2023). How global hotel chains are adapting marketing to diverse markets. https://www.hospitalitynet.org/news/4103147.html
  • Kotler, P., Bowen, J. T., & Makens, J. C. (2016). Marketing for Hospitality and Tourism. Pearson.
  • Chernova, A. (2021). Cultural Sensitivity in International Marketing. Journal of International Business Studies, 52(3), 453-470.
  • Hernández, B., & Ruiz, R. (2019). Digital marketing in the hospitality industry: Strategies for global success. International Journal of Hospitality Management, 82, 102-109.
  • Reynolds, J. (2020). Consumer Behavior and Cultural Adaptation in Global Markets. Journal of Business Research, 124, 567-577.
  • Gannon, M. J., & Pillay, R. (2018). Understanding International Business Culture. Routledge.
  • Hofstede Insights. (2023). Cultural Dimensions and International Marketing. https://www.hofstede-insights.com/product/individualism-vs-collectivism/
  • Sharma, A., & Lambert, D. M. (2013). Segmentation and Targeting in International Hospitality Markets. Journal of International Marketing, 21(4), 25-42.
  • Li, S., & Petrick, J. F. (2008). Managing Cultural Diversity in Hospitality Marketing. Journal of Hospitality & Tourism Research, 32(2), 146-169.
  • Lee, F., & Carter, C. (2017). Marketing Strategies for Global Hospitality Chains. International Journal of Contemporary Hospitality Management, 29(4), 1222-1244.

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