One Of The Following Online Brands Based In Singapore

b) one of the following online brands based in Singapore – Carousell, Propertyguru, Food Panda

consider the brand essence and propose a story that will enhance the brand on social media platforms. Write the backstory of the main character, including who they are, their background, what they want, and how they get what they want. Conceptualise and write an original narrative script with the main character. Create a humorous or moving video that engages viewers and maintains interest, culminating in a satisfying payoff. Use Celtx formatting for the script.

Paper For Above instruction

In this assignment, I will develop a compelling social media video concept centered around a prominent Singaporean online brand, Carousell. The goal is to craft a story that resonates with viewers, aligning with Carousell’s brand essence of community, convenience, and discovery. The narrative will be crafted to evoke humor or emotion, encouraging sharing and engagement, with a strong visual and sound design component integral to its effectiveness.

Choosing Carousell as the focal brand, which is known for facilitating user-to-user buying and selling across a wide array of categories, the story will reflect the spontaneity, resourcefulness, and friendliness that define the platform’s community. The story's backbone involves a relatable character whose journey highlights the ease and joy of rediscovering forgotten treasures or finding unique items through Carousell.

Backstory of the Main Character:

The main character is Mei Ling, a young, creative Singaporean woman in her late 20s who works as a graphic designer. Growing up in a bustling HDB estate, she has always valued resourcefulness and sustainability. Mei Ling is passionate about repurposing and upcycling household items, driven by her concern for the environment and her love for unique, vintage finds. She is friendly, humorous, and slightly quirky, often sharing her latest discoveries on her social media to entertain her friends.

What does Mei Ling want? She seeks to refresh her apartment with unique, vintage decor without overspending. She loves the thrill of the hunt—finding rare or quirky items that reflect her personality. However, she sometimes struggles to find what she’s looking for locally in a reliable and budget-friendly manner and needs a convenient way to browse and buy items from her community.

How does Mei Ling get what she wants? Using Carousell, Mei Ling searches for vintage furniture and decor. She encounters a charming listing of a retro armchair and a collection of quirky lamps. Through the app, she communicates easily with the seller—an elderly woman who shares stories about each item—adding a personal, nostalgic touch to the transaction. Mei Ling bargains playfully, arranges a pickup, and happily transforms her apartment with her newfound treasures. Her success and the pleasant experience reinforce her affection for the platform.

Narrative Script (Celtx format):

INT. MEI LING’S APARTMENT - DAY

A bright, cozy room filled with colorful plants, artwork, and a mix of modern and vintage furniture. MEI LING (late 20s, cheerful, quirky) sits on her sofa scrolling through her phone, a frustrated look on her face.


NARRATOR (V.O.)


Sometimes, the best treasures are hidden just around the corner—or a click away.


Cut to:


CLOSE UP of MEI LING’s phone screen showing the Carousell app.


She taps ‘Vintage Decor’ and scrolling listings.


Suddenly, her eyes light up.


MEI LING


(Excited)


Wow! Look at this retro armchair—just what I need!


Cut to:


INT. VIDEO CONFERENCE CALL - DAY


Mei Ling chats with an ELDERLY WOMAN (smiling, warm).


ELDERLY WOMAN


That armchair has a story — it belonged to my grandmother’s sister during the 60s.


MEI LING


That’s exactly the vibe I want!


They laugh, negotiate a price through the chat.


Cut to:


INT. MEI LING’S APARTMENT - DAY


A CAROUSELL delivery man drops off a box. Mei Ling eagerly opens it, revealing the vintage armchair.


She places it in her apartment, adjusting cushions.


Her friends visit, surprised and delighted.


FRIEND 1


Wow! Your place looks amazing.


MEI LING


All thanks to Carousell—treasures are just a swipe away!


The friends sit comfortably, admiring the vintage decor.


FADE OUT:


NARRATOR (V.O.)


Find your hidden treasures with Carousell. Rediscover. Reuse. Rejoice.

This story leverages humor and nostalgia, creating an engaging narrative that highlights the ease and joy of discovering unique items via Carousell, fostering emotional connection and encouraging viewers to share.

References

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