Overview Of A Mission Statement For A Sports Organization

Overviewa Mission Statementtyr Sport Is An Organization Dedicated

Overviewa Mission Statementtyr Sport is an organization dedicated to producing apparel and equipment for swimming and triathlon athletes. Their mission reads, “From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and sheer will power. For us, engineering the fastest, most advanced performance products is more than just a goal, it’s a requirement” (TYR Sport Inc., n.d.).

Furthermore, TYR Sport has partnered with USA Swimming to bring national and international swimmers to compete in preparation for the Olympic Games through the event TYR Pro Swim Series. And in respect to the partnership, USA Swimming’s mission states, “We promote the culture of swimming by creating safe and healthy opportunities for athletes and coaches of all backgrounds to participate and advance in the sport through clubs, events and education” (“Overview”, n.d.). Expanding the TYR Pro Swim Series into an international market aligns with both TYR Sport and USA Swimming’s mission statements as they are to promote and introduce their best at an international event. The TYR Pro Swim Series already serves as a global stage, considering USA Swimming Chief Commercial Officer Shana Ferguson’s statement, “We are fortunate to have incredible partners and strong local clubs’ support as we showcase the world’s greatest athletes in communities throughout the U.S. We will continue to use the TYR Pro Swim Series to provide more exposure to the best in international competition” (USA Swimming, 2020).

Currently, the TYR Pro Swim Series only takes place in the U.S. and is organized by USA Swimming. Specifically, “The TYR Pro Swim Series is a 3.5-day long course event televised on NBCSN, the Olympic Channel, as well as live streamed at usaswimming.org. Historically, each stop attracts some of the world’s top swimmers including, USA Swimming National Team members, Junior National Team members, and top-50 world-ranked swimmers” (USA Swimming, 2020). Additionally, the 2019 TYR Pro Swim Series had “more than 1,100 domestic and international athletes participating in at least one of the five events and prize money totaling more than $540,000” (USA Swimming, 2020). However, increased popularity has led to criticism regarding the lack of diversity in their partners. USA Swimming’s foundation consists of hundreds of thousands of members across the nation, from recreational to elite levels. Despite winning over 500 Olympic medals, it was nearly four years ago that Simon Manuel became the first African-American female to win an individual Olympic gold medal. Manuel expressed, “I hope I’m an inspiration to others to try swimming. You might be pretty good at it” (Donella, 2016).

The overarching goal of this business plan is to expand the TYR Pro Swim Series to Mexico. Mexico is a suitable international market since it_participates in the event, is geographically close to the U.S., and has a warmer climate. As MacIntosh, Bravo, and Li (2020) reveal, in Mexico, “an overall increase in the standard of living, technological advances in communications, more government involvement, and the expansion of global corporatism have all boosted the popularity of sport across the region” (p. 50). Expanding into Mexico will promote diversity in swimming and raise awareness by encouraging participation, especially considering studies indicating “nearly 60 percent of Latino children in the U.S. can’t swim” (Beans, 2016). This expansion aims to elevate domestic interest and foster international recognition of the sport, aligning with the broader mission of promoting swimming globally.

Paper For Above instruction

The expansion of TYR Sport’s Pro Swim Series into Mexico presents a strategic opportunity to enhance the sport’s visibility and participation among diverse populations while aligning with the overarching goals of promoting swimming excellence globally. This essay explores the significance of this expansion, analyzing the strategic considerations, cultural context, and potential impacts on the sport's development.

Firstly, understanding TYR’s commitment to innovation and performance provides insight into how an international expansion can be beneficial. As the company emphasizes “synthesizing creativity, experience, and sheer will power” in the development of high-performance swim gear (TYR Sport Inc., n.d.), extending its reach into Mexico allows the brand to tap into an expanding market eager for quality sports apparel and equipment. The strategic alignment with USA Swimming, which seeks to cultivate a safe and inclusive environment for swimmers of all backgrounds (“Overview”, n.d.), creates a platform for culturally sensitive marketing campaigns that promote diversity and inclusion.

Furthermore, Mexico’s increasing engagement with sports through socio-economic shifts offers a fertile environment for the growth of swimming. MacIntosh et al. (2020) highlight that “an overall increase in the standard of living” and technological advances have contributed substantially to the sport’s popularity across Latin America, including Mexico. This trend signifies a receptive audience for the introduction of competitive swimming, especially given the existing sports infrastructure and the population’s enthusiasm for sports like soccer, baseball, and boxing. By creating partnerships with local sports clubs and schools, TYR can leverage these social structures to foster a grassroots movement promoting swimming as both a recreational activity and a competitive sport.

To facilitate this growth, a multifaceted approach should be adopted. Firstly, launching a series of swim academies across Mexico, modeled after the success of TYR’s initiatives within the US, is essential. These academies would serve as training hubs, catering to all age groups and skill levels, aiming to build a pipeline of talented swimmers. Such programs could incorporate bilingual coaching and culturally relevant content to resonate with local communities. Moreover, integrating local legends or prominent athletes into marketing campaigns could significantly enhance community engagement and inspire participation.

Secondly, expanding access to content through digital platforms is crucial. Providing localized broadcasts and coverage in Spanish via MLB.TV and other streaming services will increase visibility and accessibility. Mastering the cultural nuances in marketing content, such as specific messaging, imagery, and language, can foster a deeper connection with the audience. As digital media continues to grow in Mexico, leveraging these channels enables TYR to reach a broader demographic and generate interest in the sport.

Finally, hosting live events in Mexico would serve as flagship moments that draw attention to the sport. Organizing exhibition matches or regional competitions featuring local talent alongside international athletes can create buzz and excitement. These events would not only boost local participation but also establish Mexico as a key emerging market for competitive swimming. Building infrastructural facilities and training local officials will enhance the sustainability and legitimacy of these competitions.

The long-term impact of such expansion would be multifaceted. It would diversify the sport, making it more inclusive, and foster an environment where Mexican athletes could aspire to compete internationally. Additionally, the increased interest in swimming could lead to broader health benefits for the population, addressing issues such as water safety and obesity. The strategic expansion not only aligns with TYR’s mission of delivering cutting-edge performance products but also supports USA Swimming’s goal of developing swimming culture worldwide.

In conclusion, Mexico offers a promising market for TYR Sport’s international expansion of the Pro Swim Series. By emphasizing participation through academies, content via digital media, and live competitions, this expansion can significantly increase the sport's popularity and inclusivity. Such efforts will contribute to creating a more diverse, global community of swimmers and solidify Mexico’s position as an emerging hub for competitive swimming, ultimately aligning with global sports development goals and promoting diversity within the sport.

References

  • Beans, R. (2016). Swimming disparities among Latino children. Journal of Water Safety, 22(3), 45-50.
  • Chaudhary, A. (2020). Major League Baseball VP Jim Small dreams big for baseball in cricket-crazy India. The Economic Times.
  • MacIntosh, H., Bravo, L., & Li, L. (2020). Sports development and economic growth in Latin America. Journal of Global Sports Management, 7(1), 45-60.
  • TYR Sport Inc. (n.d.). Mission & Values. Retrieved from https://tyr.com/about-us
  • USA Swimming. (2020). 2019 TYR Pro Series Overview. Retrieved from https://usaswimming.org
  • Donella, A. (2016). Simone Manuel: First African-American woman to win Olympic gold. Sports Today, 12(4), 28-30.
  • McIntosh, H., et al. (2020). Regional factors influencing sport popularity. International Journal of Sports Studies, 17(2), 48-55.
  • Walton, C. R. (2019). MLB moves into new markets: India and Europe. College Baseball Review, 24, 12-15.
  • MLB Mission & Vision. (2021). Official MLB website. Retrieved from https://mlb.com/about/mission
  • World Cornhole Organization. (n.d.). About us. Retrieved from https://worldcornhole.org/about

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