Overview Of This Task: Examining A Healthcare Organization

Overview For This Task You Will Examine How A Healthcare Organizatio

Examine how a healthcare organization’s vision, mission, and values are aligned to its marketing goals, and recommend marketing strategies to ensure a larger profit for the organization. Specifically, analyze how the values support the mission and vision by applying the Teal Trust’s behavioral norms, and propose marketing strategies that can increase profit while maintaining the organization’s core principles.

Paper For Above instruction

The healthcare industry is notably competitive, especially in urban settings like Chicago where pediatric practices such as ABC Pediatric Group operate. Despite maintaining profitability over the past decade, ABC Pediatric Group recognizes the necessity of increasing its profit margin without compromising its mission, vision, and core values. To achieve this, a thorough understanding of how their values align with their mission and vision, supported by the behavioral norms outlined by Teal Trust, is vital. Furthermore, strategic marketing efforts must be employed to enhance profitability sustainably without diluting the organization's foundational principles.

Alignment of Values, Mission, and Vision through Teal Trust’s Behavioral Norms

Aligning an organization’s values with its mission and vision requires a deliberate integration of behavioral norms that foster trust, transparency, and genuine engagement. The Teal Trust’s five behavioral norms—authenticity, transparency, accountability, integrity, and mutual respect—serve as guiding principles to reinforce this alignment. First, authenticity encourages ABC Pediatric Group to remain true to its mission of providing compassionate, comprehensive pediatric care by ensuring all staff embody these values consistently, thereby fostering trust with patients and their families. Transparency in communication allows the practice to openly share health information, policies, and organizational goals, which enhances trust and aligns with the organization’s vision of being an accessible and trusted healthcare provider.

Accountability involves individuals and leadership taking responsibility for their actions, which supports mission-driven care centered on patient well-being. Integrity guides staff to uphold ethical standards, reinforcing the group’s values of honesty and excellence. Mutual respect among physicians, nurses, administrative staff, and patients creates an environment conducive to collaboration and shared goals, crucial for maintaining the organization’s community-oriented vision. When the organization embraces these norms, its values are naturally reinforced, strengthening the alignment with its mission and vision.

Moreover, integrating these norms into daily operations and organizational culture helps ensure that strategic decisions—especially marketing strategies—are rooted in authenticity and integrity, thus preserving the essence of the patient-centric mission.

Marketing Strategies to Increase Profit While Upholding Core Principles

To increase profitability without compromising its mission, vision, and values, ABC Pediatric Group can adopt a multifaceted marketing approach that emphasizes differentiation, community engagement, and technological innovation. Developing targeted marketing campaigns that highlight the practice’s commitment to quality, compassionate care, and family-centered services can attract more patients seeking trusted pediatric providers. Utilizing digital marketing channels—including social media, search engine optimization, and community outreach—can expand the group’s visibility in a competitive market.

Furthermore, implementing patient referral programs that reward positive experiences can enhance word-of-mouth promotion, fostering loyalty and increasing patient volume. Incorporating telehealth services aligns with both contemporary healthcare trends and organizational values of accessibility and convenience, attracting tech-savvy families and expanding reach without compromising personalized care. This approach also reduces barriers to access, ensuring the practice remains true to its mission of comprehensive care.

Pricing strategies should also be adjusted to offer tiered service packages or subscription models that provide cost-effective options for different patient segments. Not only does this diversify revenue streams, but it also aligns with the core value of patient-centered services. Collecting and analyzing patient satisfaction data can inform continuous improvement, ensuring marketing efforts resonate with community needs and preferences.

By integrating these marketing strategies, ABC Pediatric Group can enhance its branding, patient engagement, and operational efficiency. Ensuring transparency about these initiatives maintains trust and aligns with Teal Trust’s norms, reaffirming the organization’s commitment to integrity. Ultimately, these strategic efforts promise to increase profitability while serving as a testament to the fidelity of its mission and vision.

References

  • American Hospital Association. (2020). Healthcare organization mission, vision, and values. Retrieved from https://www.aha.org
  • Fottler, M. D., Wilke, C. S., & Mclendon, J. (2019). Essentials of Health Care Marketing. Jones & Bartlett Learning.
  • Healthcare Marketing: A Case Study Approach. (n.d.). Chapter 3. Understanding Values, Mission, and Vision.
  • Kaplan, R. S., & Norton, D. P. (2008). The Strategy-Focused Organization. Harvard Business Review Press.
  • McKinney, K., & Johnson, P. (2019). Building Trust in Healthcare: The Role of Organizational Norms. Journal of Healthcare Management, 64(3), 220-230.
  • O'Neill, C. (2018). Strategic marketing in healthcare: Using innovative approaches to deliver value. Healthcare Strategy, 35(4), 12-19.
  • Patel, R. S., & Tapp, H. (2021). Digital health marketing strategies for healthcare providers. Journal of Medical Marketing, 21(2), 74-81.
  • Sehgal, N., & Smith, L. (2020). Enhancing organizational trust to improve healthcare quality. Health Services Research, 55(4), 456-468.
  • Teal Trust. (2022). Behavioral Norms for Building Trust in Organizations. Retrieved from https://www.tealtrust.org
  • Wang, Y., & Patel, V. (2020). Patient engagement and community outreach strategies in healthcare marketing. Journal of Healthcare Marketing, 10(1), 45-53.

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