Owner Of A Small Hardware Store In A Medium

the Owner Of A Small Hardware Store The Only One In A Medium Sized

1. The owner of a small hardware store – the only one in a medium-sized town in the mountains – has just learned that a large home improvement chain plans to open a new store nearby. The owner knows you are studying marketing at a local university and has asked for your advice on how to plan for this new competitive threat. Explain and conduct the threat of a competitor entry. Recommend an adjacent market competitive advantage to the owner. (75 words)

2. Research shows that drivers talking on the phone while driving, even with the use of a hands-free headset, are four times more likely to crash than non-chatters. Yet, many companies design jobs that encourage multi-tasking on the road. In addition to the safety hazards, what are some other drawbacks of multi-tasking while driving? What are the implications of those drawbacks for HR as it designs jobs? (75 words)

Paper For Above instruction

The impending entry of a large home improvement chain into a small mountain town presents significant competitive challenges for the local hardware store. Such an entry can threaten the store's market share by offering broader product selections, aggressive pricing, and modern marketing strategies. To counter this, the owner could leverage an adjacent market advantage by focusing on personalized customer service and local community engagement. Emphasizing expertise, quick service, and local knowledge can create differentiation that large chains may find difficult to replicate, fostering customer loyalty and sustaining competitiveness in a niche market.

Multi-tasking while driving, especially talking on the phone, introduces significant risks beyond increased crash likelihood. It can lead to decreased attention to the surrounding environment, delayed reaction times, and poorer decision-making. These drawbacks can result in accidents, injuries, and fatalities, posing safety concerns for employees and drivers. From an HR perspective, designing jobs that discourage or prohibit phone use while driving is vital. Implementing policies, training, and technology solutions (such as disabling phones during driving) ensures driver safety and mitigates legal liabilities for organizations.

References

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