Paper 1 Research Proposal: What Do You Have To Do To Write A

Paper 1 Research Proposal What Do You Have To Do Write A Two Page R

Write a two-page research proposal. Your proposal should outline a research plan for a given research objective and include the use of a survey.

Choose one of the following research objectives:

• Scenario 1: MBA PROGRAM CONTENT – The College of Business wants to assess student satisfaction with current program offerings, determine if additional areas of concentration are desired, and identify which areas those might be.

Include a brief background or introduction explaining the significance of the topic and how it could benefit the College of Business. Clearly specify your research objective, focusing on a single goal. Derive one clear research question from this objective, keeping it simple and straightforward.

Identify and define your variables. For research design, specify that you will use a descriptive survey approach, utilizing an online survey via psychdata.com, which is appropriate given the computer literacy and email access of MBA students. Clarify your target population, propose a sample size (with justification), and explain how you will reach respondents.

You may also include exploratory methods, such as focus groups, specifying the number of groups, participants per group, and intended outcomes. A typical proposal will omit extensive budget and timeline details but should mention any potential limitations, such as low response rates due to students being overwhelmed with emails.

Paper For Above instruction

The proposed research aims to evaluate the satisfaction of MBA students within the College of Business regarding the current program offerings, with an eye toward identifying potential new areas of concentration. This study addresses a vital need for the College to ensure its curriculum remains relevant, competitive, and tailored to student needs, ultimately enhancing student engagement, program reputation, and graduate employability.

The core research objective is to determine if MBA students are satisfied with the existing areas of concentration and whether there is demand for additional specializations. This will help the College of Business make data-driven decisions about expanding or refining its curriculum to align with student preferences and industry trends.

The primary research question derived from this objective is: "Are MBA students satisfied with the current areas of concentration, and do they desire additional options?" This question is clear, concise, and directly aligned with the research goal, focusing on student satisfaction and demand for new options.

Variables in this study will include the students' level of satisfaction (measured on a Likert scale), and their preferences regarding potential new areas of concentration. Satisfaction will be operationalized as students' responses to survey items on current coursework, relevance, and overall contentment. The demand for new concentrations will be assessed through survey questions asking students if they would like additional options and which specific areas they prefer.

The research design will be a descriptive survey, employing an online questionnaire via psychdata.com, which is suitable since all MBA students are expected to have reliable email contacts and sufficient computer literacy. An online survey allows for broad, efficient data collection and easy analysis. The target population consists of all current MBA students enrolled in the College of Business, with a proposed sample size of approximately 100 students, to ensure a representative snapshot while considering resource constraints.

Respondents will be reached by distributing the survey link through official university email channels. The email will include an invitation explaining the purpose of the research and assuring confidentiality to encourage participation. Since students are the primary population, multiple reminders may be sent to increase response rates.

If exploratory methods are to be incorporated, focus groups could be conducted to gather qualitative insights. Two focus groups, each with 6-8 students, could explore deeper motivations for satisfaction or discontent and gather detailed opinions on potential new concentrations. The findings from these groups could supplement survey data, offering richer context for interpreting quantitative results.

Limitations of this study might include potential nonresponse bias, as some students may overlook or ignore email invitations due to busy schedules or email overload. Furthermore, responses may be influenced by social desirability bias, although careful survey design can mitigate this issue. Technical limitations, such as survey accessibility issues, will also be addressed by testing the survey across multiple devices and platforms.

Overall, this research will provide valuable insights into student perceptions of their educational experience and highlight areas for curricular enhancement, guiding the College of Business in strategic academic planning.

References

• Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.
• Fink, A. (2013). How to Conduct Surveys: A Step-by-Step Guide. Sage Publications.
• Groves, R. M., et al. (2009). Survey Methodology. Wiley & Sons.
• Kaplowitz, M. D., et al. (2004). The concepts and principles of survey research. American Journal of Health Behavior, 28(4), 371-380.
• Rea, L. M., & Parker, R. A. (2014). Designing and Conducting Survey Research: A Comprehensive Guide. Jossey-Bass.
• Dell, L. A., et al. (2020). Methods for Conducting Effective Online Surveys. Journal of Business Research, 112, 390-396.
• Stewart, D. W., & Shamdasani, P. N. (2014). Focus Groups: Theory and Practice. Sage Publications.
• Wittink, D., et al. (1991). Using focus groups to develop marketing strategies. Journal of Marketing, 55(2), 44-55.
• Johnson, R. B., & Onwuegbuzie, A. J. (2004). Mixed methods research: A research paradigm whose time has come. Educational researcher, 33(7), 14-26.
• Brantley, J. (2018). Survey Design and Analysis. Routledge.