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Think about the influence of environmental and social context on behavior. Reflect on the following social media scenario: You are reading posts in your favorite social media site, when you come across a post by a 19-year-old male. He writes that he was raped at a party last night and he’s afraid they will post pictures of it online. He is contemplating suicide. You notice three types of behaviors in the comments to him: A small group of individuals are using profanity and belittling him. They are encouraging him to commit suicide. A larger group of individuals are making supportive comments and providing the number for a crisis help line. Many of his online followers have not responded to his post.
Describe the impact of social context on conformity, obedience, and helping behaviors. Explain how social psychology theories or principles could be applied to account for each of the responses in the scenario (e.g., which principles/theories could explain response type A; which principles/theories could explain response type B, and so on). Be sure to support your assertions with scholarly content. Provide at least one recommendation to help reduce the derogatory comments or increase the number of supportive comments in the scenario, based on what you have learned about social psychology.
Paper For Above instruction
In the digital age, social media platforms serve as powerful environments that profoundly influence human behavior, often shaped significantly by the surrounding social and environmental context. The scenario involving a young man sharing a deeply personal and distressing experience exemplifies how social psychological principles operate in online settings, affecting conformity, obedience, and helping behaviors. Understanding these behaviors through the lens of social psychology can provide insight into the motivations behind the varied responses and inform strategies to foster more supportive online environments.
The Impact of Social Context on Conformity, Obedience, and Helping Behaviors
Social context plays a crucial role in shaping individual actions, especially within the complex social environment of social media. Conformity refers to adjusting behaviors or attitudes to align with those of a group, often driven by the desire for social acceptance or fear of rejection (Asch, 1951). In the given scenario, the large group providing supportive comments and crisis information may be influenced by social norms promoting prosocial behavior, where community members feel compelled to respond empathetically to a vulnerable individual. Conversely, the small group engaging in derogatory language exemplifies conformity to deviant social norms that normalize hostility or bullying, possibly exacerbated by the anonymity and distance afforded by online platforms (Suler, 2004).
Obedience, or compliance with authority figures or perceived norms, also manifests in online interactions. For instance, individuals who escalate aggressive comments might be influenced by perceived group dynamics or the desire to align with dominant online behaviors. The phenomenon of obedience is also evident when followers heed the negative comments, possibly feeling influenced by the perceived consensus or the authority of the vocal minority (Milgram, 1963). This scenario shows how social environments can either promote obedience to harmful norms or foster resistance through positive peer influence.
Helpfulness is shaped by social cues and perceived social responsibility. In this context, respondents offering supportive comments and crisis lines demonstrate helping behaviors motivated by the social norm of altruism and empathy (Batson, 1999). The presence of an active bystander effect, where many followers remain inactive, reflects diffusion of responsibility, reducing individual motivation to intervene (Darley & Latané, 1968). Such behaviors are directly influenced by the immediate social environment and the perceived safety or risk associated with intervening publicly.
Application of Social Psychology Theories and Principles
Various social psychological theories elucidate why individuals respond differently in this scenario. Response type A—profane and belittling comments encouraging suicide—can be explained by deindividuation theory. Deindividuation, characterized by anonymity and reduced self-awareness online, often leads to disinhibition and aggressive behavior (Zimbardo, 1969). The anonymity of social media allows individuals to detach from personal accountability, fostering hostility and dehumanization of the victim (Diener & Wallbom, 1976).
In contrast, response type B—supportive comments and sharing crisis resources—can be interpreted through social norm theory and altruism. Social norms emphasizing community responsibility and empathy encourage prosocial behavior (Cialdini & Trost, 1998). Additionally, the empathy-altruism hypothesis suggests that individuals are motivated to help others when they experience empathy for their suffering, leading to actions aimed at alleviating distress (Batson, 1999).
The non-responses of many followers can be analyzed via the bystander effect, where individuals assume others will intervene or think their involvement is unnecessary. The diffusion of responsibility dilutes personal accountability, especially in large online groups where no single individual feels compelled to act (Darley & Latané, 1968). The presence of hostile comments may also reinforce social proof, where individuals interpret the hostile environment as the norm, discouraging intervention (Cialdini, 2007).
Recommendations to Foster Supportive Online Behaviors
To mitigate the prevalence of derogatory comments and enhance supportive responses, one effective strategy involves implementing community guidelines and actively promoting positive norms. Social psychology research indicates that establishing and reinforcing prosocial norms can significantly influence behavior (Cialdini & Trost, 1994). Platforms should highlight stories of positive intervention, recognize supportive comments, and encourage empathy through targeted campaigns or algorithmic boosts for prosocial content.
Moreover, encouraging bystander intervention through education and awareness campaigns can increase active support. For example, highlighting bystander effect research and promoting scripts or prompts that empower users to intervene safely have proven effective in increasing helping behaviors (Banyard et al., 2005). Additionally, moderation tools that identify and limit harassment can reduce the activation of deindividuation processes that lead to hostility, thereby fostering a safer environment for vulnerable individuals (Suler, 2004).
Conclusion
In conclusion, social context profoundly influences conformity, obedience, and helping behaviors in online environments. Recognizing the psychological mechanisms at play—such as deindividuation, social norms, and diffusion of responsibility—can guide interventions to create more supportive digital communities. By promoting empathy, establishing positive norms, and empowering individuals to intervene, social media platforms can reduce harmful behaviors and foster environments where vulnerable individuals like the young man in the scenario receive the support and compassion they need.
References
- Asch, S. E. (1951). Effects of group pressure on the modification and distortion of judgments. In H. Guetzkow (Ed.), Groups, leadership, and men; research in human relations (pp. 177-190). Carnegie Press.
- Banyard, V. L., Plante, E. G., & Moynihan, M. M. (2005). Bystander education: Bringing a broader community perspective to sexual violence prevention. Journal of Community Psychology, 33(4), 471-487.
- Batson, C. D. (1999). These things called empathy: Eight related but distinct phenomena. In J. Decety & W. Ickes (Eds.), The social neuroscience of empathy (pp. 3-15). MIT Press.
- Cialdini, R. B., & Trost, M. R. (1994). Social influence: Social norms, conformity, and compliance. In R. F. Baumeister & K. D. Vohs (Eds.), Handbook of social psychology (pp. 151-192). Guilford Press.
- Cialdini, R. B., & Trost, M. R. (1998). Social influence: Social norms, conformity, and compliance. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (4th ed., pp. 151-192). McGraw-Hill.
- Darley, J. M., & Latané, B. (1968). Bystander intervention in emergencies: Diffusion of responsibility. Journal of Personality and Social Psychology, 8(4), 377-383.
- Diener, E., & Wallbom, C. S. (1976). The loss of self-awareness and self-regulation in deindividuated states. Journal of Experimental Social Psychology, 12(4), 381-392.
- Milgram, S. (1963). Behavioral study of obedience. Journal of Abnormal and Social Psychology, 67(4), 371-378.
- Suler, J. (2004). The online disinhibition effect. CyberPsychology & Behavior, 7(3), 321-326.
- Zimbardo, P. G. (1969). The human choice: Individuation, capability, and sacrifice. In P. G. Zimbardo (Ed.), The human choice: Individuation, cognition, and morality (pp. 1-18). Merrill.