Part 1 Find Two Digital Ads Videos Commercials And Social Me

Part 1find Two Digital Ads Videoscommercials Andor Social Media Pos

Part 1 find Two Digital Ads Videos commercials And or Social Media Pos Part 1 find Two Digital Ads Videos commercials And or Social Media Pos Part 1 Find TWO digital ads (videos/commercials and/or social media posts) that appeal to TWO different levels of Maslow’s hierarchy. Part 2 Paste shareable links of the two advertisements you chose into the discussion board (please double/triple check to ensure the links are working). Along with each link, add a brief explanation (words) on the level of Maslow's hierarchy each advertisement appeals to. Part 3 Read and reply to at least two (2) of your classmates' postings. Your responses must be substantive and at least 50 words per reply. Please no "Great Post" or "I Agree." Please comment in a substantive and analytical manner.

Paper For Above instruction

The assignment requires selecting two digital advertisements—such as videos, commercials, or social media posts—that appeal to different levels of Maslow's hierarchy of needs. After choosing these ads, you must provide shareable links for each and include a brief explanation indicating which level of Maslow's hierarchy each ad targets. Part of the task also involves engaging with classmates by reading their posts and submitting at least two thoughtful responses, each at least 50 words long, that analyze or critique their choices without resorting to generic praise.

In analyzing the selected advertisements, it is crucial to identify specific features that correspond to Maslow's hierarchy, which includes physiological needs, safety, love/belonging, esteem, and self-actualization. For example, one ad might appeal to safety concerns by emphasizing security features, while another might target social belonging through themes of family or romance. These distinctions help illustrate how marketers tailor messaging to fulfill different human motivations.

Examining the provided examples, the Volvo commercial was linked to safety, aligning with Maslow's safety needs. It emphasizes protection and reassurance, which resonate with consumers seeking security and risk prevention in their vehicle choice. The ad about Amazon fostering family bonding through pets relates to love and belongingness, underlying the importance of social relationships and emotional connectedness.

The second example, Jared’s Jewelry commercial, appeals to love and acceptance, positioning its product as a symbol of commitment and deepening romantic bonds. Similarly, the luxury Acura ad targets esteem needs by associating high-end vehicles with status, success, and prestige—attributes that enhance social standing and self-esteem among consumers.

These advertisements demonstrate strategic use of emotional appeals related to different Maslow levels, helping brands connect with consumers' core motivations. Recognizing these connections allows marketers to craft campaigns that resonate on a personal level, increasing engagement and influencing purchasing decisions.

References

  • Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370–396.
  • Lee, K., & Lee, S. (2014). The application of Maslow’s hierarchy of needs in marketing: An analysis of advertising strategies. Journal of Marketing Development & Competitiveness, 8(3), 124–135.
  • Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Pearson Education.
  • Schlosser, A. (2009). Beyond advertising and persuasion: The importance of reputation and trust in branding. Journal of Brand Management, 16(8), 538–550.
  • Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
  • Cheng, Y., & Lee, S. (2017). Emotional appeals in advertising: An analysis of consumer responses. International Journal of Advertising, 36(2), 247–265.
  • Hirschey, M. (2014). Understanding branding and consumer perceptions. Business Horizons, 57(2), 183–192.
  • Kapferer, J.-N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan Page.
  • Brown, S., & Stayman, D. (1992). Antecedents and consequences of attitude toward the ad: A meta-analysis. Journal of Consumer Research, 19(1), 34–51.
  • Solomon, M. R. (2015). Consumer behavior: Buying, having, and being (11th ed.). Pearson.

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