Personal Reflection Question - Total Marks - 20 (max 535045

Personal Reflection Question - Total Marks -20 (max word limit- 400) A. Briefly explain about marketing campaigns/advertisements (TV Commercials or print ads) which influenced you as a child. (5 Marks,100 Words) B. Explain reasons (minimum 2) why this campaign/advertisement influenced you. (10 Marks,150 Words) C. Do you think this ad will have an impact on the current generation, explain why. (5 Marks, 100 Words)

Explain about marketing campaigns or advertisements (TV commercials or print ads) that influenced you as a child, including reasons why they influenced you, and analyze whether such advertisements would impact the current generation, providing explanations for each part within the specified word limits.

Paper For Above instruction

Advertising has always played a significant role in shaping perceptions and influencing behavior, especially during childhood. One particular TV commercial that left a lasting impression on me was the advertisement for a popular breakfast cereal from the late 1990s. The commercial featured vibrant colors, animated characters that communicated cheerfulness, and a catchy jingle that was easy to remember. It depicted children having fun while eating the cereal, which created a sense of joy and community. The colorful presentation and lively music caught my attention, making the cereal seem exciting and desirable. Such advertising not only attracted me as a child but also embedded positive associations with the product that persisted over time.

There are several reasons why this particular advertisement influenced me deeply. Firstly, the vivid colors and animated characters made the ad visually stimulating and engaging, capturing my attention amidst other content. This playful approach fostered an emotional connection, making the product appear fun and friendly. Secondly, the use of a catchy jingle created a memorable link between the music and the product, reinforcing brand recall. The cheerful atmosphere communicated a sense of happiness and togetherness, which resonated with me as a child. Such campaigns effectively appeal to children’s emotions and perceptions, shaping their preferences and brand loyalty from a young age. Moreover, the simplicity and repetitiveness of the message made it easy for a child to internalize and remember, influencing my choice even in real life.

In today’s context, I believe such advertising could still impact the current generation but perhaps to a lesser extent. Modern children are exposed to a wider array of digital content, including social media, which offers more interactive and personalized experiences. Therefore, traditional TV commercials may hold less sway compared to digital advertisements tailored to individual preferences. However, visually appealing and emotionally engaging ads—like those with bright colors, humor, or catchy tunes—still have the potential to influence children’s perceptions and preferences. The core elements of effective marketing, such as emotional appeal and memorable messaging, remain relevant, but the channels and methods have evolved. As digital media becomes more dominant, the impact of traditional advertisements might diminish, yet their fundamental principles continue to shape advertising strategies for the new generation.

References

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