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Describe the scenario where a community activist delivers a powerful speech urging community members to support protests against tearing down a homeless shelter for a hotel development. The assignment asks to determine which effective persuasive speech methods are necessary to convince the audience that this cause is worthy of support. You are to choose one of the following methods: promises of change, humor and enthusiasm, or new solutions and ideas. You should explain why your selected method is most effective in persuading others to support this cause.

Paper For Above instruction

The scenario presented involves a community activist passionately advocating for the preservation of a homeless shelter threatened by redevelopment into an upscale hotel. Effective persuasion in this context hinges on emotionally charged and compelling communication strategies that resonate with the audience's values and concerns. Among the three persuasive methods provided—promises of change, humor and enthusiasm, and new solutions and ideas—I believe that promises of change, which speak directly to the community’s wants, needs, and emotions, constitute the most powerful approach to rally support for this cause.

Promises of change appeal to the core human desire for improvement, safety, compassion, and social justice. When an activist vividly articulates how preserving the shelter will directly benefit the community—such as providing continued safety for the homeless, fostering a sense of community, and upholding moral responsibility—it stirs emotional responses that motivate action (Cialdini, 2009). This method creates an emotional connection by demonstrating that the cause aligns with the audience’s deeply held values and aspirations. For example, emphasizing how the shelter offers hope to vulnerable individuals can evoke feelings of empathy and moral duty, compelling community members to support the protest (Snyder & Lopez, 2014).

Moreover, promises of change are effective because they frame the issue as a positive outcome rather than just an opposition to development. When community members see a clear vision of improvement, such as maintaining affordable shelter and preventing homelessness, they are more likely to support the cause (Kantor, 2010). The emotional appeal of hope and positive change often leads to increased engagement, as people tend to support causes that promise meaningful and tangible benefits.

Furthermore, this method taps into the community’s collective identity and shared values. When activists articulate how supporting the shelter aligns with the community’s moral fabric—such as compassion for the less fortunate—it reinforces social cohesion and a sense of moral obligation (Batson et al., 1993). This alignment enhances the persuasiveness of the message by making supporters feel that they are part of a righteous, impactful movement aimed at genuine social betterment.

While humor and enthusiasm can energize and influence attitudes initially, and new solutions provide evidence and innovation, promises of change directly speak to the emotional core of the audience. This connection fosters genuine concern and motivates sustained action. Therefore, in rallying community support for protecting a homeless shelter, promises of change that address moral values and emotional needs are most effective because they inspire hope, evoke empathy, and align with the audience’s deepest aspirations for a just and compassionate community.

References

• Batson, C. D., Schoenrade, P., & Ventis, W. L. (1993). Religion and the individual: A social-psychological perspective. Journal of Social Issues, 49(3), 19–35.
• Cialdini, R. B. (2009). Influence: Science and practice. Pearson Education.
• Kantor, P. (2010). The art of persuasion: How to influence people and get what you want. Harper Collins.
• Snyder, C. R., & Lopez, S. J. (2014). Positive psychology: The scientific and practical explorations of human strengths. Sage.