Persuasive Message—Business Communication Training

Persuasive Message—Business Communication Training Scenario : You are A M

You are a manager at a regional office of a mid-large sized technology company, NanoSmart Technologies. You've observed that several colleagues struggle with professional business communication, which has impacted the company's business outcomes. To address this, you mentored two team members, resulting in each increasing their sales by 10% in one month. Recognizing that you cannot personally mentor everyone, you believe that formal training for additional employees could significantly improve communication skills and business performance. You intend to request funding from the National Manager, Dana Buckminster, to cover the cost of a professional business communication training course from the American Management Association (AMA). You need to present a persuasive, logical message using the AIDA model—Attention, Interest, Desire, and Action—that highlights the benefits, provides a cost estimate, and assures measurable advantages from the investment.

Paper For Above instruction

Subject: Proposal for Funding Business Communication Training for 15 Employees to Enhance Company Performance

Dear Ms. Buckminster,

I am reaching out to propose an initiative that holds the potential to significantly improve our regional office’s performance through targeted professional development. As a manager committed to optimizing our team’s effectiveness, I have closely observed the impact of improved communication skills on our operational efficiency and sales outcomes. Recent informal mentoring initiatives have yielded promising results; two team members increased their sales by 10% within a month, illustrating the tangible benefits of enhanced communication capabilities. Building upon this success, I believe investing in comprehensive business communication training for 15 additional employees could substantially elevate our overall productivity and revenue generation.

Attention & Interest: Effective business communication is a critical driver of organizational success, especially in technology sectors where clarity and professionalism directly influence client relationships and internal collaboration. Despite technical expertise, many of our colleagues could further refine their communication skills to negotiate, present, and write more effectively. The American Management Association offers a tailored Business Communication Skills course, designed to address these needs and equip employees with the essential tools for professional excellence. This course is well-reviewed and proven to enhance interpersonal skills, foster clarity of messaging, and boost confidence in business interactions.

Desire: The cost of the AMA training program for a group of 15 employees is estimated at approximately $4,500, based on their advertised price of $300 per participant. Given the potential for these enhanced skills to translate into increased sales, improved client satisfaction, and more efficient internal processes, the return on investment is expected to be substantial. For example, if each participant’s communication improvement results in a conservative 5% increase in sales, the cumulative effect across our team could significantly surpass the training expense. Furthermore, well-developed communication skills can reduce misunderstandings, streamline negotiations, and strengthen our competitive position in the marketplace.

Action: To capitalize on these benefits, I kindly request your approval to allocate funds for the upcoming quarter to facilitate this training. Investing in our team’s professional development not only aligns with NanoSmart Technologies' commitment to excellence but also promises measurable gains in sales performance and operational efficiency. I am confident that with your support, this initiative will generate tangible results that justify the expenditure and contribute to our company's growth objectives.

Thank you for considering this proposal. I am available to discuss further details or address any questions you may have. Together, we can empower our team to communicate more effectively and drive NanoSmart Technologies toward continued success.

Sincerely,

[Your Name]

Regional Manager, NanoSmart Technologies

References

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• American Management Association. (2023). Business Communication Skills Course Overview. Retrieved from https://www.amanet.org
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