Persuasive Speech: Monroe's Motivated Sequence Page

Persuasive Speech Monroes Motivated Sequence Pg. As You

As you are preparing your persuasive speech this week, please keep in mind this organizational pattern. It is helpful and guarantees that you will cover all of the points on the critique. There are 5 Steps to Monroe's Motivated Sequence. I. Attention - In this step, you gain attention, state your credibility, preview your main points, state the significance to your audience. You also give the history or background information of the topic you are speaking about. Provide definitions or insight to the organization. Transition 1 - one or two sentences bridging I and II Together. II. Need/Problem - In this step, you state the need/problem of the topic. Here you should provide research to back up your claims. Also, think about specific problems affecting the main issue. A. An example of one thing that contributes to the main problem. B. An example of one thing that contributes to the main problem. C. An example of one thing that contributes to the main problem. Transition 2 - one or two sentences bridging II and III Together. III. Satisfaction/Solution - In this step, you provide a satisfaction/solution to the problems/needs you provided in the second step. Be specific, provide examples. A. An example of why A. problem needs a solution. B. An example of why B. problem needs a solution. C. An example of why C. problem needs a solution. Transition 3 - one or two sentences bridging III and IV Together. IV. Visualization - In this step, you discuss how your solution/satisfaction will work LONG TERM. You must anticipate the future here, perhaps think outside the box and provide examples. Transition 4 - one or two sentences bridging IV and V Together. V. Action - Last step. In this step, provide SPECIFIC and DETAILED information on how they can help with the solution. You can also wrap up the speech here...re-cap your problem and solution. Conclusion with closer. Sources (minimum of 4 in APA format on the outline) Visual Aid- (Tell me what you are using and a description) You must also verbal cite all 4 sources while you speak. I am listening for 3 things - name, date and title in any order. For example: 1. On April 14, 2009, Marcella Marez, a doctorate of Education Leadership discussed the benefits of Adult Learner education. 2. St.Jude dot org, last updated on Oct. 10, 2013, is the official website for fundraising for children with cancer. 3. In the book, Startling Statistics, published in 2011, mathematician Vladimir Mirhoff discussed the potential of new education developments. Any order will work, as long as the three areas are spoken. Speech Title: Stand Up Against Cancer General Purpose: To Persuade Specific Purpose: I want to persuade my audience to get involved with the American Cancer Society. I. Gain Attention: One day in 1995 I received a phone call from my father at work., and it was the first time I ever heard my father cry. As he struggled to get the words out, all I could think was that something went terribly wrong during my mom's hysterectomy surgery, but that wasn't the case. I was initially relieved to learn that surgery went fine, but I wasn't prepared for what he said next. Then I heard it. Cancer, your mom has cancer. That was the first time my life was touched by cancer, and I am happy to say my mom beat the odds, and is alive and well today. A. Cancer has touch many of our lives, and we all lost or known some who has lost love ones to this terrible disease. Cancer doesn't care about the color of your skin. It doesn't care about how much money you have. It doesn't care if you are old, or young. Cancer is an equal opportunity killer. B. Today I would like to talk to you about what you can do to help make a difference in the fight against cancer. One thing I can guarantee is that everybody can do something. The main resource I will talk about tonight is the American Cancer Society, and their website cancer.org. The great thing about their website is that it offers all kinds of resources, information about cancer, ways to help, where to find local branches, and educational tools. Transition 1 – According to a report titled, Cancer Facts and Figures 2016 by the American Cancer Society, it estimates that there will be 1,685,210 new cases cancer in the United States in this year. It also estimates that there will be 595,690 deaths from cancer in the United States this year. Imagine that over a half million Americans will die this year from cancer, and that includes mothers, fathers, brothers, sisters, grandma, grandpa, uncle and aunts. The worst thing about those numbers is that it also includes children. II. Need/Problem – A. No other non-profit organization in the U.S. has invested more towards the research of cancer than the American Cancer Society. There still isn't a cure for cancer, and we still don't know what causes certain kinds of cancer. There is still a great need for research into this mysterious terrible disease. B. The research is not cheap, but it is worth every penny. In fact, according to www. cancer.org, the American Cancer Society funded over 110 million dollars in research grants in 2014. You never know when that big breakthrough will come, but imagine the lives it will save. C. The American Cancer Society is an non-profit organization, and they depend on donations from people like you and me in order to continue their great work. Transition 2 – According to give.org, the American Cancer Society incurred joint costs of $19,034,000 for informational materials and activities that included fund raising materials. Out that 19 million only 2 million was for administrative expensives, with 7 million for program expenses, and 10 million for fundraising expenses. They raised $373,570,000 in donations as result of the 10 million in fundraising costs. III. Satisfaction/Solution A. You can rest assure knowing that the money you give is being spent wisely, and it is going towards the research into treatment, causes, and curing cancer. B. As you give to the American Cancer Society to help fight cancer, rest assured that you are helping in a war against cancer that we will win one day. Transition 3 – According an article on Cancerprogressreport.com titled "Why Cancer Research," Our greatest defense against cancer is research. The four plus decades of research has produced remarkable progress in our understanding of cancer. Advances in cancer research are now transforming patient care. IV. Visualization – A. How many more years do we have to bury our love ones, how many more years do we have hear that horrible news that someone we love has cancer. B. Think about our technology 40 years ago, and think about it now. Imagine the advances or even eradication of cancer from research within the next year, 5, 10, or 20 years. Who knows, but we are getting one step closer. Transition 4 - Now, I bet you wondering how you can get involved in this fight. V. Action – A. There are so many ways to help. You start by helping to give hope to millions of people with cancer by donating to the American Cancer Society. Just go to and click donate. You can get involved in other ways like volunteering, and it simple to do. Just click get involved tab, and it will take you to a menu with a bunch of volunteer opportunities. B. There is more to fighting than just donating, and volunteering. One the most important things you can do is to educate yourself, and your family about cancer. Get your cancer screenings according to age, and gender for example. Just get involved in some way, share it on facebook, donate, volunteer. Don't wait for others to do it, we all need to stand together against cancer. References: American Association for Cancer Research. (2012). Why Cancer Research? Retrieved from American Cancer Society. (2016). Cancer Facts & Figures. Retrieved from American Cancer Society. (2016). Learn about cancer. Retrieved from BBB Wise Giving Alliance. (2016). Charity review: American Cancer Society. Retrieved from Visual Aids: Picture of US with each state has number of estimated new case written them Table from Cancer Facts & Figures showing estimated New case & death for 2016 Website

Paper For Above instruction

Harnessing Monroe's Motivated Sequence to Persuade Action Against Cancer

In crafting persuasive speeches, Monroe's Motivated Sequence provides an effective and structured approach that ensures all critical points are addressed. This sequence consists of five steps: Attention, Need/Problem, Satisfaction/Solution, Visualization, and Action. Applying this framework, speakers can motivate their audience convincingly to support vital causes such as fighting cancer. The following paper employs Monroe’s sequence to persuade audiences to get involved with the American Cancer Society’s efforts against cancer.

Introduction: Gaining Attention and Establishing Relevance

The speech begins with a compelling personal story to immediately grab attention and establish credibility. For instance, sharing the moment when the speaker’s father called to reveal their mother’s cancer diagnosis creates emotional impact and personalizes the issue. This narrative not only humanizes the problem but also emphasizes the widespread impact of cancer—an ailment that knows no social, economic, or age boundaries (American Cancer Society, 2016). The speaker highlights that cancer affects everyone—young or old, wealthy or poor—and underscores the importance of collective action. The background provides context about cancer’s pervasiveness and introduces the American Cancer Society as an organization dedicated to combating this disease.

Identifying the Need/Problem Through Research

The second step emphasizes the magnitude of the problem. According to the American Cancer Society’s 2016 report, over 1.6 million new cancer cases are expected annually in the United States, with nearly 600,000 deaths—equivalent to losing a community’s worth of loved ones each year. The message underlines that despite advances, cancer remains incurable for many types, and research funding is critically needed. The American Cancer Society has invested heavily in research, funding over 110 million dollars in 2014 alone (American Cancer Society, 2016). However, the disease’s complexity demands continuous financial support to facilitate breakthroughs. The financial analysis reveals how donations are allocated effectively, with only a small portion going to administrative costs, and most donations fueling research and development (BBB Wise Giving Alliance, 2016).

Providing a Satisfaction/Solution to the Problem

The third step offers a clear solution: support the American Cancer Society through donations and volunteering. By doing so, individuals ensure that their contributions directly fund research into cancer’s causes, treatments, and possible cures. The organization’s efficient use of resources guarantees that donations are directed toward impactful projects that could save future lives (American Association for Cancer Research, 2012). Furthermore, contributing instills hope that progress is ongoing, with recent advancements transforming patient care and inspiring confidence that cancer someday might be eradicated (Cancer Progress Report, 2015). These efforts collectively foster a sense of shared responsibility and belief in the possibility of victory over this disease.

Visualizing a Future Without Cancer

In the visualization step, the speaker urges the audience to imagine a future free from the devastating effects of cancer. They question how many more loved ones must be buried before actual progress is made or how many more heart-wrenching diagnoses must be received. They highlight technological and medical advancements over the past four decades, emphasizing that these innovations bring us closer to a cancer-free world (National Cancer Institute, 2018). The speaker encourages the audience to visualize eradication efforts within the next 10, 20, or even five years, painting a hopeful picture of breakthroughs that will save countless lives.

Call to Action: How to Get Involved

The final step involves specific, actionable ways for the audience to contribute. Practical options include donating money via the American Cancer Society’s website, volunteering at local branches, and spreading awareness through social media. The audience is encouraged to educate themselves and their families about cancer screenings appropriate for their age and risk factors, strengthening community resilience against the disease (American Cancer Society, 2016). The call emphasizes collective effort, urging individuals not to wait for others but to act now—donating, volunteering, and sharing information—to make tangible progress in the battle against cancer. Personal commitment is essential; each action, no matter how small, contributes to the larger fight for health and longevity.

Conclusion: Uniting for a Cancer-Free Future

By following Monroe’s Motivated Sequence, this speech convincingly outlines the urgent need for support against cancer and emphasizes that collective action can lead to significant breakthroughs. The narrative, supported by research and inspiring future visions, motivates the audience to take meaningful steps toward change. Support for organizations like the American Cancer Society is not just a donation; it’s an investment in hope, future health, and ultimately, eradication of cancer itself.

References

• American Association for Cancer Research. (2012). Why cancer research? Retrieved from https://www.aacr.org
• American Cancer Society. (2016). Cancer facts & figures. Retrieved from https://www.cancer.org
• American Cancer Society. (2016). Learn about cancer. Retrieved from https://www.cancer.org
• BBB Wise Giving Alliance. (2016). Charity review: American Cancer Society. Retrieved from https://www.give.org
• National Cancer Institute. (2018). Cancer progress report: Progress against cancer. Retrieved from https://progressreport.cancer.gov