Pick A Product To Research Throughout The Four Assignments
Pick A Product To Research Throughout The Four Assignments You Should
Pick a product to research throughout the four assignments. You should look ahead through all the modules to see whether your choice is suitable to complete later assignments. You need to check with your Open Learning Faculty Member to determine if the product is suitable, and get your choice approved. Only continue with Assignment 1 once the Open Learning Faculty Member approves your selection. The product must: Be an existing consumer good or consumer service in Canada or the US, Be widely available and well-known but should not be one of the following because they have been chosen repeatedly in the past: smartphone, laptop, tablet, computer, headphones, gaming consoles, smartwatches, etc., Have launched an integrated marketing campaign in Canada or the US during the last two years; and Have three advertisements of the same type (e.g., three print ads or three TV commercials) that can be found online. To get the approval, you need to provide a 1 to 2-page summary of your proposed product. The summary should include: The product name, The chosen country (Canada or the US), A brief introduction of the product, How your chosen product meets the above requirements, A brief introduction of its marketing campaign, and Sources for finding relevant information (beyond the company’s website).
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The process of selecting a suitable product for comprehensive marketing analysis is crucial for the successful completion of the assignments in this course. The product chosen must be a tangible consumer good or service that is readily available in either Canada or the United States, widely recognized, and recently promoted through an integrated marketing campaign. To ensure the relevance and suitability of the product for analysis, it is essential to consult with the course instructor for approval before proceeding with detailed research. This preliminary step involves providing a brief yet thorough summary of the potential product, outlining its name, country of distribution, a concise description, confidence in its compliance with the specified criteria, a summary of its recent marketing efforts involving multiple advertisements, and credible sources beyond the company's official website for research purposes.
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The selection of an appropriate consumer product for in-depth marketing research demands careful consideration of several essential criteria. The chosen product must be an established item available to consumers in Canada or the US, with widespread recognition and availability. Importantly, it should not be a product repeatedly chosen by previous students—such as smartphones or laptops—due to the need for unique analysis. Furthermore, the product must have launched an integrated marketing campaign within the last two years, demonstrating recent promotional activity. A critical requirement is the presence of at least three similar advertisements—whether print, TV, or online—that can be accessed and analyzed to evaluate the marketing strategies employed.
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Before commencing detailed research, students are advised to seek approval from their Open Learning Faculty Member. This involves submitting a 1-2 page summary covering essential information: the product name, the country of focus, a brief introduction, how the product fits the specified criteria, an overview of its recent marketing campaign, and sources beyond the official website to gather information. This approval process aims to ensure that the selected product provides sufficient scope and relevance for comprehensive analysis and aligns with course requirements.
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In conclusion, selecting a suitable product for marketing research is a foundational step that influences the quality and relevance of subsequent assignments. The product must meet specific criteria regarding its market presence, recent promotional efforts, and accessibility of multiple advertisements. Properly obtaining approval and providing a detailed preliminary summary will facilitate a focused and efficient research process, ultimately leading to a more insightful analysis of marketing strategies and consumer engagement.
References
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