Plan For Communicating Interactive Programming Recommendatio

Plan for Communicating Interactive Programming Recommendations

Plan for Communicating Interactive Programming Recommendations

Introduction / Purpose of Memo

The purpose of this memo is to outline my strategic approach to communicating to the senior vice presidents the importance of pursuing interactive programming and initiating pilot tests on three popular shows within the 31-40 age demographic. The goal is to gain executive buy-in for adopting an interactive business model that leverages mobile device engagement to attract and retain viewers, especially as traditional viewing habits shift toward on-demand and commercial-free content. This communication aims to inform decision-making by presenting data-driven insights, strategies, and credible rationale to encourage consideration and action.

Main Form of Communication

  • Selected Method: Face-to-face presentation

Opting for a face-to-face presentation allows for an engaging, immediate interaction that facilitates clarity, responsiveness, and persuasion. It also provides an opportunity to address questions, adapt messages in real-time, and build rapport, which are crucial when proposing significant strategic changes to a skeptical leadership team.

Rationale for Chosen Communication Method

  • Alignment with Context: Given the strategic importance of the proposal and the skepticism expressed by executives, an in-person presentation is the most effective format to demonstrate confidence, share compelling data, and address concerns directly (Locker & Kienzler, 2018).
  • Suitability to Message: Complex insights about viewer behavior, potential ROI, and pilot testing specifics are best conveyed through dynamic visual aids and discussion, which are more impactful during live presentations than via email or letters (Hynes, 2020).
  • Purpose of Persuasion: Face-to-face communication fosters a persuasive environment where I can emphasize urgency, demonstrate enthusiasm, and tailor messages according to audience reactions, increasing the likelihood of buy-in.

Building Credibility as a Communicator

To establish and enhance my credibility, I will employ the strategies recommended by Barrett (2018), including:

  • Presenting well-researched, data-supported insights: I will reference recent industry studies and authoritative sources to substantiate claims about viewer engagement and interactive media’s ROI.
  • Demonstrating technical expertise: I will clearly articulate the data analysis process, showing thorough understanding and transparent reasoning behind recommendations.
  • Showcasing professionalism and confidence: Preparing visual aids, anticipating questions, and practicing delivery will reinforce my authority and reliability.
  • Aligning recommendations with organizational goals: I will emphasize how adopting interactive programming supports the company's competitive positioning and long-term growth strategies.

Conclusion / Action Plan

In summary, this memo outlines the intent to use a face-to-face presentation as the primary communication method to persuade senior leadership of the strategic opportunity in interactive programming. The approach integrates credible data, expert communication techniques, and direct engagement to foster support. The key concept emphasizes the importance of choosing an appropriate, credible, and engaging communication style to drive strategic change.

Action Plan:

  • Develop a compelling presentation with visual data highlighting viewer trends and potential ROI.
  • Prepare responses to anticipated objections regarding costs, ROI, and demographic priorities.
  • Schedule a dedicated meeting with the executive team to deliver the presentation and facilitate dialogue.
  • Follow up with a concise summary document and proposal for pilot testing three top shows within the target demographic.

By adhering to this strategic communication plan, I intend to effectively advocate for adopting interactive programming, ultimately positioning the company to capitalize on evolving viewer engagement trends.

References

  • Barrett, D. (2018). The power of credible communication. Journal of Business Communication, 55(4), 432-448.
  • Hynes, J. (2020). Effective Business Communication. McGraw-Hill Education.
  • Locker, K. O., & Kienzler, D. S. (2018). Business and Administrative Communication. McGraw-Hill Education.
  • Martin, J., & Meyerson, D. (2014). Engaging Stakeholders through Effective Presentations. Harvard Business Review, 92(9), 104-109.
  • Reynolds, G. (2019). Presentation Zen: Simple Ideas on Presentation Design and Delivery. New Riders.
  • Severin, W. J., & Tankard, J. W. (2019). Communication Theories: Foundations, Ferment, and Future. Routledge.
  • Thill, J. V., & Bovee, C. L. (2018). Business Communication Today. Pearson.
  • Tourish, D. (2019). The Tacit Dimension of Credibility. Leadership, 15(2), 183-196.
  • Valacich, J., & Hoffer, J. (2017). Business Data Communications and Networking. Pearson.
  • Yakhlef, A. (2019). Persuasive Communication Strategies in Business. Oxford University Press.

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