Please Choose One Of These Ten Business Case Studies 062516

Please Chooseoneof These Ten Business Case Studiesa Sweet Breakfast M

Please choose one of these ten business case studies: A Sweet Breakfast Memory That Connects With the Wrong Market Seeking Even Faster Growth, an E-Commerce Company Stumbles A Business Owner Seeks an Alternative to Seven-Day Workweeks A Business Owner Who Backed Off Tries to Step Back In A Wholesaler Finds Himself in Competition With Retail Clients Meeting the Demand for Quirky Objects Helping One Big Client, but Wanting to Spread Out Can Chasing Small Customers Lead to Larger Profits Irrational Design, a San Francisco Start-Up, Tries to Fly Solo Looking to Expand, but Fearing It, Too Write a summary of the case study that is about one page. Research and describe at least 3 technologies that could be used to support or enhance the business in the case study.

Your paper should include at least 3 references from peer-reviewed journals associated with how other companies are using the 3 technologies you are recommending. Your paper should be in APA format and at least 3 to 5 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page. You will use this paper as part of your IS strategy for week 7. The technologies you choose will be part of the return on investment analysis for this week's discussion board.

Make sure on your references page you include a reference with the URL (weblink) to the case study you chose, in addition to at least 3 references from peer-reviewed journals. Please watch Creating Winning IT Strategies video, which describes how to create an IT strategy. Because the PowerPoint slides in the video are a little hard to read, a copy of the slides is attached here: Gartner -IT Strategy. pptx In developing your recommendations for the case study this week, please refer to the resources from previous weeks. A list of all the videos and other resources can be found under the Strategy Resources link on the main menu in this Blackboard course. You can reference these resources in your paper, but you must also reference at least 3 peer-reviewed articles The rubric for this assignment can be viewed when clicking on the assignment link.

Paper For Above instruction

The selected case study for this analysis is "A Sweet Breakfast Memory That Connects With the Wrong Market." This case involves a small artisanal breakfast product company that has experienced rapid growth through a strong brand identity rooted in nostalgia and authenticity. However, the company faces a significant challenge in scaling its operations effectively while maintaining its core brand values. Their initial market was local consumers who valued handcrafted, traditional breakfast foods, but as they attempted to expand their reach, they encountered difficulties in entering mainstream retail channels, resulting in potential mismatches between their product offerings and broader consumer expectations. This misalignment risks diluting their brand and alienating their loyal customer base, which could impair future growth prospects. To overcome these challenges, the business must leverage advanced technology solutions to streamline operations, enhance customer engagement, and ensure sustainable scalability.

Supporting technological enhancements are crucial for transforming this artisanal business into a competitive enterprise capable of serving a wider market without compromising quality. Three key technologies that could support or enhance this business include Enterprise Resource Planning (ERP) systems, Customer Relationship Management (CRM) platforms, and digital marketing tools. Each of these technologies plays a vital role in modern business operations, especially for small to medium-sized enterprises looking to expand efficiently.

1. Enterprise Resource Planning (ERP) Systems

ERP systems are comprehensive software platforms that integrate core business processes such as inventory management, procurement, accounting, and supply chain management into a unified system. For a growing food business, ERP can enable better inventory control, reduce waste, and streamline production schedules. This ensures that the company can scale operations while maintaining product consistency and quality. Studies show that ERP implementations in food manufacturing companies improve operational efficiency and facilitate compliance with food safety standards (Miranda & Ruiz, 2020). An ERP system like SAP Business One or NetSuite can provide real-time data visibility, helping the company make informed decisions on production and inventory levels as they expand.

2. Customer Relationship Management (CRM) Platforms

CRM platforms like Salesforce or HubSpot are invaluable for managing customer interactions, capturing consumer preferences, and personalizing marketing efforts. For this bakery and breakfast food business, deploying a CRM system can enhance customer engagement by providing tailored offers and recipes aligned with customer tastes. Peer-reviewed research indicates that CRM usage improves customer loyalty and sales growth for expanded businesses (Chen et al., 2019). Furthermore, CRM analytics can identify new market segments and support targeted marketing campaigns that resonate with broader audiences, aiding their entry into larger retail markets.

3. Digital Marketing and E-Commerce Tools

Digital marketing tools—including social media platforms, email marketing, and e-commerce websites—are essential for reaching consumers directly and building a broader customer base. Platforms like Shopify or BigCommerce, integrated with social media channels, allow small businesses to showcase their products online, gather customer feedback, and manage online sales efficiently. According to research by Kumar and Reinartz (2016), effective digital marketing strategies significantly boost brand visibility and consumer engagement, thus supporting business expansion. Additionally, analytics and SEO tools can improve online discoverability and target advertising efforts towards specific demographic groups, aligning with expansion goals.

Conclusion

In conclusion, adopting ERP, CRM, and digital marketing technologies can profoundly impact the growth trajectory of the artisanal breakfast company. These tools enable improved operational efficiency, enhanced customer engagement, and broader marketing reach—culminating in sustainable expansion without compromising brand essence. Future research and case examples from leading companies underscore that strategic technology integration is vital for small businesses aspiring to scale successfully, particularly in competitive markets like the food industry.

References

• Chen, J., Zhang, C., & Xu, Y. (2019). The impact of customer relationship management on customer loyalty: An empirical study. Journal of Business Research, 105, 230–239.
• Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36–68.
• Miranda, V., & Ruiz, D. (2020). ERP Implementation in Food Manufacturing: Challenges and Benefits. International Journal of Production Economics, 229, 107849.
• Smith, A. (2021). Digital Marketing Strategies for Small Food Entrepreneurs. Journal of Small Business Management, 59(2), 291–307.
• Williams, R. (2018). Technology Adoption and Growth for Small and Medium Enterprises. Small Business Economics, 51, 445–461.