Please Complete Assignment On Phillip Morris International

Please Complete Assignment On Phillip Morris International Companythe

Please Complete Assignment On Phillip Morris International Companythe

Please complete assignment on Phillip Morris international company. The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper. Resources : Marketing Plan and Outline Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company. Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located.

If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan. Include the following: Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement). Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan: Required executive summary elements: Strategic Objectives Products or Services Optional executive summary elements: Resources Needed Projected Outcomes Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should contain elements from each week of the course, including: Understanding Target Markets (Week 2) Promotion and the Product Life Cycle (Week 3) Price and Channel Strategy (Week 4) Marketing Communication and Brand Strategy (Week 5) Executive Summary, Legal, Social and Ethical Considerations (Week 6) Format your assignment according to APA guidelines.

Paper For Above instruction

Introduction

Phillip Morris International (PMI) is a leading tobacco company with a vast international presence, primarily known for its cigarette brands such as Marlboro. As a global enterprise operating in diverse markets, PMI encounters complex social, legal, and ethical challenges that influence its marketing strategies and operational decisions. This paper examines the social, legal, and ethical issues associated with PMI's products in two significant markets: the United States and Australia, focusing on the implications of these issues and establishing a process for monitoring and controlling marketing performance.

Ethical, Legal, and Social Issues in the United States

The U.S. market presents a highly regulated environment for tobacco products, driven by public health concerns and legislative measures aimed at reducing tobacco consumption. The Family Smoking Prevention and Tobacco Control Act (2009) authorized the FDA to regulate tobacco advertising and sales, imposing restrictions on marketing tactics aimed at youth, including bans on flavorings (excluding menthol), advertising in certain media, and requirements for health warnings. Ethical concerns revolve around targeting vulnerable populations, particularly minors, and promoting products that pose significant health risks. There is a growing social stigma associated with smoking, leading to increased scrutiny of tobacco marketing practices, especially in digital and youth-oriented media.

Legally, PMI faces extensive litigation risks and compliance obligations, including accurate health warnings, restricted advertising channels, and sales prohibitions in certain venues. Violations can lead to substantial fines and reputational damage. The legal environment is further complicated by state-level laws and public health initiatives that aim to curb smoking prevalence through taxation and access restrictions.

Ethical, Legal, and Social Issues in Australia

Australia is recognized internationally for its stringent tobacco control policies. The government has implemented Plain Packaging laws that prohibit branding and logos on cigarette packages, replacing them with graphic health warnings. Ethical concerns in Australia focus on the morality of marketing a harmful product that primarily affects vulnerable groups, including young people. Despite advertising restrictions, PMI employs strategic marketing through point-of-sale displays and digital channels that must navigate complex legal boundaries. The social perception of smoking is largely negative, and marketing tactics that could be perceived as targeting youth are heavily scrutinized.

Legally, PMI must adhere to Australia's classifications and advertising bans, with significant penalties for non-compliance. The extensive public health campaigns further restrict marketing messages, requiring transparent and responsible communication. Socially, PMI's reputation is impacted by Australia's aggressive anti-smoking stance, making ethical branding and corporate responsibility critical for market sustainability.

Monitoring and Control Process for Marketing Performance

To ensure compliance and address social and ethical issues effectively, PMI should develop a comprehensive monitoring and control process. This could include periodic audits of advertising content across all channels, compliance checks with legal standards in each jurisdiction, and tracking public sentiment through media analysis. Establishing an internal compliance team responsible for reviewing marketing strategies before implementation ensures adherence to legal and ethical norms. Regular reporting to senior management and integrating feedback mechanisms from consumers and public health entities are essential components. Technology solutions such as AI-driven monitoring tools can help detect violations or negative perceptions rapidly, allowing the company to respond proactively and maintain ethical standards.

Conclusion

Phillip Morris International operates in a complex regulatory and social environment, especially within the U.S. and Australia, where stringent laws and negative public perception dominate. Addressing social, legal, and ethical issues requires a proactive and transparent approach, incorporating diligent monitoring and compliance processes. Future marketing strategies should prioritize responsible communication, targeted for regulatory compliance and social responsibility, to sustain long-term success in diverse markets.

References

  • Brady, S. R., & Beasley, C. D. (2020). Legal and Ethical Issues in Tobacco Marketing. Journal of Public Health Policy, 41(3), 345-359.
  • Department of Health and Human Services (2010). Family Smoking Prevention and Tobacco Control Act. U.S. Government Publishing Office.
  • Australian Government Department of Health. (2023). Tobacco Plain Packaging Laws. Retrieved from https://www.health.gov.au
  • World Health Organization. (2020). WHO Report on the Global Tobacco Epidemic. Geneva: WHO.
  • Mark, R. (2019). Ethical Considerations in Tobacco Advertising. Journal of Business Ethics, 157(4), 915-926.
  • Leigh, J. P., & Burke, M. (2019). Corporate Social Responsibility in Tobacco Companies. Public Relations Review, 45(2), 101-109.
  • Hammond, D., & White, C. (2021). Strategies for Tobacco Harm Reduction. Addiction, 116(6), 1507-1514.
  • Australian Government Department of Health. (2022). Anti-smoking Campaigns and Public Perception. Retrieved from https://www.health.gov.au
  • Brown, T. M. (2022). Marketing Regulation and Public Health Outcomes: A Comparative Analysis. International Journal of Public Health, 67, 1-12.
  • Global Tobacco Control. (2023). International Regulations and Marketing Strategies. Retrieved from https://www.globaltobaccocontrol.org

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