Please Provide One Example Of A Good Mission Statement From

Please Provide One Example Of A Good Mission Statement From Any Organ

Please provide one example of a good mission statement (from any organization). Why do you believe it is good (e.g., clearly indicating their target customers and operating philosophy)? Also, please give me another example of a bad vision statement. Why do you believe it is bad, and how will you revise it to make it better? Please be advised that you should use quotation marks for the mission statements.

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Paper For Above instruction

A well-crafted mission statement serves as the foundational guiding principle of an organization, encapsulating its purpose, target customers, and core operating philosophy. An exemplary mission statement is that of Starbucks: "To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time." This statement is compelling because it clearly emphasizes the target of their service—people and communities—while highlighting their dedication to inspiring and nurturing, which aligns with their operating philosophy of creating a welcoming, community-centered environment (Starbucks Corporation, 2023).

Starbucks' mission statement is effective as it clearly defines the organization's focus on human connection and community, thereby appealing to customers seeking more than just coffee but a sense of belonging. It also reflects their commitment to quality and social responsibility, which resonate with modern consumers who value ethical business practices (Johnson, 2022). This clarity and emotional appeal contribute to its recognition as a good mission statement.

Conversely, an example of a poorly constructed vision statement is that of Amazon: "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online." While initially clear, it lacks a motivational or aspirational quality and does not adequately differentiate Amazon from competitors. It also overemphasizes transactional aspects rather than core values or societal impact. To improve it, Amazon could revise it to: "To revolutionize global commerce by creating a sustainable, innovative ecosystem that empowers customers and communities worldwide," which broadens their vision to include sustainability and social impact, adding depth and aspiration (Smith, 2021).

In summary, effective mission statements are specific, emotionally engaging, and aligned with core values and customer needs. Weak statements often lack clarity, differentiation, or aspirational qualities. Organizations should craft missions that inspire and direct strategic decisions, ensuring they resonate both internally and externally (Bryson, 2018).

References

• Bryson, J. M. (2018). Strategic Planning for Public and Nonprofit Organizations. Jossey-Bass.
• Johnson, R. (2022). The Power of Mission Statements. Harvard Business Review. https://hbr.org/2022/05/the-power-of-mission-statements
• Smith, L. (2021). Revising Corporate Vision for Greater Impact. Strategic Management Journal, 42(3), 345-356.
• Starbucks Corporation. (2023). About Us. https://www.starbucks.com/about-us