Please Submit Your Completed Design Project As You Recall

Please Submit Your Completed Design Project As You Recall This Projec

Please submit your completed Design Project. As you recall this project has four parts: You will need to completely re-design the IBM logo. This is your chance to be creative. Use Word, PowerPoint, or any other application with which you are familiar (and supports text and/or images) to design the new logo. The logo should represent the values of the organization.

Using PowerPoint create a presentation to "sell" your logo. It will be 3-5 slides long. The first slide describes the features of the new logo. Include the logo itself, along with text describing the color selection, font choice, image choice (if used), etc. For the second slide create a one-page ad that combines images, words, and the logo itself, that introduces the "new" IBM to the employees, customers, and shareholders.

For the last few slides, develop a written rationale as to how your design addresses the values of the organization and how the new logo would be perceived by the employees, customers, and shareholders. These three, very different audiences may perceive the logo in very different ways. For more information about IBM use this link:

Paper For Above instruction

The redesign of a corporate logo is a crucial element of branding strategy, especially for a global technology giant like IBM. This assignment calls for a comprehensive reimagining of IBM's logo, followed by a persuasive PowerPoint presentation aimed at different organizational stakeholders. The following paper discusses the essential considerations in logo redesign, the creative process specifically applied to IBM, and how to craft an effective pitch for the new logo targeting employees, customers, and shareholders.

Introduction to Logo Redesign and Branding Strategy

Logo redesigns serve as visual symbols of a company's evolving identity, values, and market positioning. For a technology leader like IBM, whose brand has historically been associated with innovation, reliability, and enterprise solutions, the new logo must encapsulate these core principles while demonstrating modernity and adaptability (Henderson & Cote, 2020). The challenge lies in balancing tradition with innovation to resonate across global markets and diverse audiences.

Key Elements of the New IBM Logo

The first step in the redesign process involves defining the key features of the new logo, which include color schemes, font styles, and any illustrative elements. Considering IBM's brand values, the color palette should emphasize stability and trustworthiness—predominantly blue shades, complemented by modern accents (Kumar & Garg, 2019). The font choice should reflect professionalism and technological innovation; a sans-serif typeface like Helvetica Neue or a custom geometric font can evoke a contemporary yet reliable image (Johnson & Smith, 2021). If an image or symbol is incorporated, it should suggest connectivity, digital transformation, or innovation, possibly through abstract geometric shapes or subtle circuit motifs.

Creative Design Process

Using design tools like PowerPoint, the logo should be crafted to be simple, versatile, and scalable. The redesigned logo might feature a minimalist wordmark with an innovative twist—perhaps integrating a digital element within the letterforms. Color choices should highlight the brand's core values—blue symbolizes trust and professionalism; subtle gradients can add depth without sacrificing simplicity. The font should be bold enough to ensure readability in various sizes. The logo's adaptability should also be tested across different backgrounds and mediums to ensure consistency (Lee et al., 2022).

Developing the Persuasive PowerPoint Presentation

The presentation's purpose is to "sell" the new logo—convincing diverse audiences of its relevance and integrity. The first slide must clearly describe the features of the new logo, including visual elements and their symbolic meanings. Incorporating the logo and annotations that explain color choices, font reasoning, and design motifs helps ground the audience in the rationale behind the visual identity (Smith & Jones, 2020).

The second slide should be a promotional one-page ad that blends imagery, compelling language, and the logo to introduce the "new" IBM to employees, customers, and shareholders. Using powerful visuals—such as imagery of innovation, global connectivity, or futuristic digital landscapes—should reinforce IBM's forward-looking vision. The language must communicate continuity with tradition while emphasizing innovation and growth.

In the subsequent slides, a written rationale is essential. This should detail how the design aligns with IBM's core values—trust, innovation, and global reach—and how each stakeholder group may interpret the logo differently. Employees may see reliability and consistency; customers might focus on technological leadership; shareholders may interpret it as a symbol of future growth and adaptability (Brown & Davis, 2021). Addressing these perspectives ensures the presentation demonstrates an understanding of stakeholder perceptions and strategic intent.

Conclusion

Redesigning IBM’s logo is not merely a visual update but a strategic branding exercise. The new logo must encapsulate IBM’s legacy while projecting a modern, innovative image aligned with current technological trends. A well-constructed PowerPoint presentation plays a pivotal role in communicating this vision convincingly to all stakeholders. Ultimately, the success of the rebranding effort depends on clear messaging, thoughtful design, and an understanding of how different audiences perceive corporate identity shifts (Watson, 2019).

References

• Brown, M., & Davis, R. (2021). Strategic branding and stakeholder perception. Journal of Business Strategy, 42(3), 45-58.
• Henderson, P., & Cote, J. (2020). Brand strategy: Research and insights. Routledge.
• Johnson, K., & Smith, L. (2021). Typography in corporate branding. Design Journal, 15(2), 118-125.
• Kumar, A., & Garg, S. (2019). Color psychology in branding. International Journal of Marketing Studies, 11(4), 67-75.
• Lee, H., Kim, S., & Park, J. (2022). Logo scalability and visual identity consistency. Journal of Graphic Design, 29(1), 34-45.
• Smith, R., & Jones, T. (2020). Creating compelling corporate presentations. Business Communication Quarterly, 83(2), 157-165.
• Watson, G. (2019). Corporate rebranding: Strategy and implementation. Kogan Page.