Prepare For This Week's Discussion Posts
To Prepare For This Weeks Discussion Postwatch These Linkedin Learni
To prepare for this week’s discussion post: Watch these LinkedIn Learning videos from the series Giving Your Elevator Pitch with Todd Dewett Benefits to an Elevator Pitch . Making an Initial Connection . Structuring Your Pitch . Read Robert W. Bly's article, The 3-Part Elevator Pitch Formula You Need to Know .
This Week’s Discussion Post For this week’s discussion, please respond to the following: Develop a 30-second elevator pitch for your selected company (whether you're working with the snack food company scenario or the company of your choice), using the tips provided in the videos and article. Enclose your elevator speech within quotation marks. Provide a rationale for the components included in your pitch.
Paper For Above instruction
Introduction
Elevator pitches are concise, persuasive speeches that communicate the value proposition of a person, product, or company within a brief duration, typically 30 seconds. Crafting an effective elevator pitch requires strategic structuring, clarity, and relevance to the target audience. This paper develops a 30-second elevator pitch for a selected company, applying insights from LinkedIn Learning videos and Robert W. Bly’s three-part elevator pitch formula.
Development of the Elevator Pitch
The chosen company for this exercise is “NutriSnack,” a health-focused snack food brand aimed at health-conscious consumers seeking quick, nutritious snack options. The elevator pitch crafted is as follows:
"At NutriSnack, we revolutionize on-the-go nutrition by offering delicious, organic snacking options that support active lifestyles. Our snacks are free from artificial ingredients and tailored for busy individuals who refuse to compromise health for convenience. With our innovative blend of taste and wellness, NutriSnack helps you stay energized throughout the day—quick, healthy, and sustainable."
Analysis and Rationale of Pitch Components
The pitch opens with a clear company identity and the unique value proposition—"revolutionize on-the-go nutrition"—which captures attention by emphasizing innovation. Mentioning “delicious, organic snacking options” appeals to health-conscious consumers, addressing taste and health simultaneously. The phrase “support active lifestyles” targets busy, fitness-minded individuals, aligning with the needs of the target market.
The middle segment emphasizes the product’s key differentiators: “free from artificial ingredients” and “tailored for busy individuals,” highlighting healthfulness and convenience—two critical factors influencing purchase decisions. Incorporating “innovative blend of taste and wellness” reinforces the brand’s core strengths—being both tasty and healthful—while “helps you stay energized throughout the day” indicates the benefit to the consumer, emphasizing functionality and the solution provided.
Finally, the conclusion—“quick, healthy, and sustainable”—summarizes the brand’s core attributes, making the pitch memorable. This structure aligns with Bly’s three-part formula: (1) identify the problem or need, (2) present the solution (product/service), and (3) offer a compelling benefit, ensuring clarity and impact within the limited timeframe.
Conclusion
Crafting a compelling 30-second elevator pitch involves clarity, relevance, and strategic structuring. By incorporating the principles from Dewett’s videos and Bly’s three-part formula, the pitch effectively communicates NutriSnack’s unique value, appeals to target consumers, and emphasizes the brand’s core benefits, increasing the likelihood of engaging interest or eliciting further conversation.
References
- Bly, R. W. (2015). The 3-part elevator pitch formula you need to know. Forbes. https://www.forbes.com/sites/robertbly/2015/03/02/the-3-part-elevator-pitch-formula-you-need-to-know/
- Dewett, T. (2021). Giving Your Elevator Pitch. LinkedIn Learning. https://www.linkedin.com/learning
- Dewett, T. (2021). Making an Initial Connection. LinkedIn Learning. https://www.linkedin.com/learning
- Dewett, T. (2021). Structuring Your Pitch. LinkedIn Learning. https://www.linkedin.com/learning
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