Presentation Of Strategy Audit Findings Mainly Need Assistan

Presentation Of Strategy Audit Findingsi Mainly Need Assistance Compos

Presentation of Strategy Audit Findings I mainly need assistance composing and properly setting up this paper as almost all of it is done. Integrate all the pieces of work you have drafted (Attached) and formally turn it into the capstone strategy audit. In previous assignments, (Attached) you performed multiple, specified analyses of United Airlines. Those individual analyses provide the needed research to successfully complete the following LASA. Part I: Strategy Audit Report Using the tools and framework throughout the program, prepare a 15-page strategy audit for United Airlines with a companion presentation.

The strategy audit is a comprehensive analysis of United’s business strategy and operating performance, and culminates in a series of recommendations for improving United’s performance based on the findings and conclusions of your analysis. A strategy audit involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company's actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to the external market, competitors, and financial realities. These two categories, the internal assessment and the external or environmental assessment, make up the major elements of a strategy audit.

In your strategy audit: Provide a high-level analysis of United Airlines’s business strategy and operating performance. Be sure to complete the following: Analysis of the company value proposition, market position, and competitive advantage External environmental scan/five forces analysis Internal environmental scan/organizational assessment SWOT Analysis Balanced scorecard/strategy scorecard (Attached) Recommend specific tactics for improving United’s strategic alignment and operating performance. Recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture and globalization (if you recommend your company go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities).

Explain how the recommendations will help the company achieve its strategy and vision. You are to write this report as though you are a consultant to United Airlines, and are addressing the executive officers of United. You will collect and analyze a large amount of data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions. Your report should consist of the following sections in the given order: Executive summary (1 page): A concise and insightful summary of the significant findings of your analysis and the recommendations you have for your executive team.

Strategic issues and recommendations (5 pages): Identify 5–7 most important strategic issues facing your business unit. Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy. The strategic issues list should integrate your SWOT analysis, your Five Forces analysis, and the organizational assessment and external environmental scan completed earlier during the course. These detailed analyses are the foundation for your final set of findings and recommendations presented to the executive team. In developing your recommendations for addressing each strategic issue, consider misalignments that might be apparent in different operating areas: Product portfolio : Are there changes to the target market segment, value proposition, or positioning of the product or service line needed?

Structure : Are the organizational roles and responsibilities, decision-making authority, skill requirements, and work assignments properly configured and aligned to support the strategy? Organizational culture or behavior : Does the organizational culture inspire behaviors that support the strategy? Are the mission, vision, and values clearly articulated and aligned with the strategy? What new behaviors are needed? Value chain activities : Does the organization value chain fully align with the strategy? Are their activities that should be added, eliminated, or modified significantly? Performance measures : Do the organization’s performance measures focus on the key drivers of strategic success? Is there a strategy scorecard that ties the main elements of the strategy to specific operating capabilities, including goals and key performance indicators (KPIs) that give an indication of incremental or predictive progress toward reaching strategic goals? Your recommendations should fall into these general categories, but should be specific in terms of scope and expected impact. These sections have been completed earlier in the course, and should appear as appendices: SWOT analysis (2 pages—Attached): SWOT matrix illustrating strengths, weaknesses, opportunities, and threats.

Balanced strategy scorecard (4 pages—Attached): Develop a Balanced Scorecard for your business unit that reflects the key drivers for your business strategy. Organizational assessment (3 pages—Attached) External environmental scan and five-forces analysis (3 pages—Attached ) Market position analysis (3 pages—Attached) Use information from your previous assignments to support your conclusions and recommendations and conduct additional research when needed. Make sure you properly reference and cite so that the location of information is clear. Submit your 15-page report in Word format. Apply APA standards to citation of sources.

Part II: Companion Presentation Finalize the companion with a 10-slide Power Point Presentation that summarizes the audit and recommendations in a compelling manner that persuades senior management to explore and possibly implement your recommendations. The elements of the presentation should include the following: Title Agenda Summary of audit Recommendations Key measurements Risks and benefits Call to action Next steps

Paper For Above instruction

The comprehensive strategy audit of United Airlines requires a meticulous integration of prior analytical work and current strategic frameworks to deliver an insightful and actionable report. This paper synthesizes various analyses—external environmental scan, five forces analysis, internal organizational assessment, SWOT analysis, balanced scorecard, and market position review—to provide a high-level understanding of United Airlines' strategic positioning and operational performance. The ultimate goal is to present strategic issues, supported by data and analysis, and propose targeted recommendations that align with the company’s vision and enhance its competitive advantage in the evolving airline industry.

Introduction

United Airlines operates within a highly competitive and dynamic global airline industry characterized by fluctuating fuel prices, evolving consumer preferences, regulatory changes, and technological advancements. The primary objective of this strategy audit is to evaluate the airline's current strategic positioning and operational effectiveness, identify key strategic issues, and develop actionable recommendations to improve performance and sustain competitive advantage. This report adopts a comprehensive approach, beginning with an external environmental scan and progressing through internal assessments, culminating in strategic issues and tailored recommendations.

External Environmental Analysis

Effective strategic management requires understanding the external forces shaping the airline industry. The Porter’s Five Forces model offers a robust framework for analyzing industry attractiveness. The bargaining power of suppliers remains high, primarily due to limited fuel suppliers and aircraft manufacturers. The bargaining power of buyers has increased owing to the proliferation of low-cost carriers and price transparency facilitated by digital platforms. The threat of new entrants is relatively low due to high capital requirements and regulatory barriers, but incumbents face threat from disruptive entrants like ultra-low-cost carriers. The threat of substitutes includes alternative transportation modes such as high-speed rail and virtual meetings, which challenge traditional business travel. Industry rivalry is intense, with airlines competing on price, service quality, technology, and route networks.

Internal Strategic Analysis

United Airlines’ internal capabilities are evaluated through a SWOT analysis and organizational assessment. Strengths include a comprehensive route network, a strong brand reputation, and strategic alliances such as Star Alliance. Weaknesses encompass labor costs, operational complexity, and aging fleet management. Opportunities arise from emerging markets, fleet modernization, and digital innovations. Threats include volatile fuel prices, economic downturns, and intense industry competition.

The balanced scorecard reveals key performance indicators aligned to customer satisfaction, operational efficiency, financial health, and innovation. For instance, operational KPIs encompass on-time performance, baggage handling, and fuel efficiency, while financial KPIs focus on revenue growth and cost management.

Strategic Issues and Recommendations

Based on the internal and external analyses, critical strategic issues include: (1) fleet modernization to enhance fuel efficiency, (2) expanding into emerging markets to diversify revenue streams, (3) optimizing the supply chain for cost reductions, (4) digital transformation initiatives to improve customer experience, (5) strategic alliances and potential mergers for competitive positioning, and (6) workforce management to adapt to evolving operational demands. These issues are interconnected, and addressing them requires a holistic strategic approach.

Recommendations include investing significantly in a new, fuel-efficient fleet to reduce operating costs and carbon footprint; pursuing market entry strategies in Asia and Africa, supported by tailored marketing and alliance-building; leveraging digital technologies like AI and big data for revenue management and customer personalization; and restructuring organizational roles to support strategic agility. Furthermore, engaging in potential mergers or acquisitions can bolster operational scale and market presence, provided due diligence confirms compatibility and synergy.

Addressing supply chain inefficiencies involves forging stronger relationships with aircraft manufacturers and fuel providers to negotiate better terms, reduce costs, and ensure supply stability. A comprehensive global supply chain analysis should be conducted to identify vulnerabilities and opportunities for integration, including assessing logistics, local sourcing, and risk management protocols.

Aligning Recommendations with United’s Vision and Strategy

Implementing these recommendations aligns with United Airlines’ strategic vision of becoming a technologically advanced, environmentally sustainable, and customer-centric airline. Fleet modernization aligns with sustainability goals, while market expansion and digital transformation support growth ambitions. Strategic alliances and potential mergers can enhance global reach and operational resilience.

By improving operational efficiency, customer satisfaction, and market diversification, United Airlines can better navigate industry disruptions, fulfill its mission to connect people and uniting nations, and sustain its competitive edge in a challenging environment.

Conclusion

The strategy audit underscores the importance of aligning internal capabilities with external opportunities and threats. Addressing critical issues through targeted initiatives—such as fleet modernization, market expansion, digital transformation, and strategic partnerships—can position United Airlines for sustained growth and industry leadership. Implementing these recommendations demands a concerted effort, clear leadership, and ongoing assessment to ensure strategic coherence and operational excellence.

References

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• Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
• United Airlines. (2023). Annual Report 2023. United Airlines Holdings, Inc.
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