Press Release: MAC X Supreme Launch New Makeup Collection ✓ Solved

Press Release MAC x Supreme Launch New Make Up Collection

Press Release MAC x Supreme Launch New Make Up Collection

Today, the cosmetics company MAC and the street wear company Supreme together announce their new make up collection “MAC x Supreme make up kits” now is available for purchase both online and physical store for the upcoming holidays - Halloween. The collection includes fresh red lipstick ($12.50 each), lipstick pencil ($12.50 each), smoky eye palette ($38), charm eyeliner ($10 each), heavy metal glitter ($10 each), street wear style make up purse ($33). The entire collection can be purchased as a bundle for a total of $99 for a cheaper price.

The design elements of the make up purchase are created by the design team behind Supreme, and it’s only out for this season. The famous make up influencer Kylie Jenner also speaks for this new make up line and shares her make up tips on "How to create a perfect smokey makeup look and stunning eyeliner with heavy metal glitter” for this coming Halloween or street wear style in daily life. Frank Toskan and Frank Angelo, MAC Founders, noted, “LA is a place where the street wear trends never go out of fashion. Cooperating with a company like Supreme will definitely attract more customers to purchase these make up kits.”

“It’s such a great time to promote the new make up line since everyone needs a perfect Halloween make up for their costumes,” said Toskan. “The MAC x Supreme make up kits collection combines the beauty of make up with the style of street wear and Halloween - what a special combination for this upcoming Halloween.”

PR Campaign Strategy

The Situation

Due to the rising popularity of streetwear and the approach of Halloween, this campaign is being created to attract makeup enthusiasts and streetwear fans to the unique collection combining both worlds.

Objectives

  • Increase overall brand awareness by 30% among streetwear and beauty audiences.
  • Aim for sales of the MAC x Supreme collection to reach $100,000 within the first month of launch.
  • Engage with at least 1 million impressions across targeted social media platforms.

Strategies

  • Leverage influencer partnerships to amplify reach and credibility.
  • Develop unique and compelling press releases that highlight the collection's features.
  • Host live virtual events showcasing makeup application techniques using the new collection.

Tactics

  • Collaborate with beauty influencers for tutorial content on platforms like Instagram and TikTok.
  • Create press releases sent to top beauty and lifestyle magazines emphasizing the limited-edition nature of the products.
  • Host a live-streamed event with makeup artists using the new collection on Halloween-themed looks.

Targeted Media

  • Vogue
  • Harper's Bazaar
  • Allure
  • The Cut
  • W Magazine

Press Angles/Headlines

  • “MAC x Supreme: A Flawless Fusion of Streetwear and Makeup”
  • “Kylie Jenner Shares Halloween Makeup Hacks with New MAC x Supreme Collection”
  • “Discover the Streetwear-Inspired Makeup Collection Just in Time for Halloween”
  • “Get Ready for Halloween: MAC and Supreme’s Limited-Edition Kits”
  • “This Season’s Must-Have Makeup: MAC x Supreme”

Social Media Campaign

The campaign will utilize Instagram and TikTok, which are suitable platforms for reaching younger audiences who are interested in streetwear and makeup trends. Engaging posts will encourage user-generated content and increase organic shareability.

Social Media Posts

Instagram Post

“Are you ready to slay this Halloween? 🎃✨ Our exclusive MAC x Supreme makeup kits are here! Join makeup icon @KylieJenner as she shares her best tips for a perfect smokey eye. Head to our bio to shop the collection! #MACxSupreme #HalloweenLooks”

TikTok Post

“Watch @KylieJenner transform her look using the new MAC x Supreme collection! 💄👻 Get your hands on these limited-edition kits today, just in time for Halloween! #TikTokBeauty #MACxSupreme”

Conclusion

The MAC x Supreme makeup collection signifies a unique collaboration that merges beauty with streetwear, catering to diverse audiences seeking quality products aligned with current trends. By implementing targeted media strategies, influencer partnerships, and dynamic social media campaigns, this PR initiative aims to effectively promote the collection and achieve its defined objectives.

References

  • Jones, A. (2020). The Impact of Influencers on Fashion and Beauty. Fashion Journal.
  • Smith, R. (2021). The Rise of Streetwear – A New Era for Fashion. Style Magazine.
  • Adams, L. (2020). The Power of Collaboration in the Beauty Industry. Beauty Insider.
  • Williams, C. (2023). Trends in Halloween Makeup: What's Hot This Year? Makeup World.
  • Brown, M. (2021). Social Media Strategies for the Beauty Industry. PR Weekly.
  • Lee, S. (2020). Understanding the Streetwear Market. Vogue Business.
  • Garcia, E. (2021). Influencer Marketing: Best Practices for 2021. Social Media Today.
  • Davis, P. (2022). Merging Beauty and Fashion: The Future of Retail. Retail Trends.
  • Taylor, J. (2023). The Economics Behind Limited Edition Releases. Business of Fashion.
  • Roberts, T. (2021). The Evolving Landscape of Makeup Marketing. Cosmetic Business.

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