Prior To Beginning Work On This Journal Visit The Career Ser

Prior To Beginning Work On This Journal Visit Thecareer Serviceslinks

Prior to beginning work on this journal, visit the Career ServicesLinks to an external site. webpage to learn about University of Arizona Global Campus Career and Alumni Services. Review the Digital Footprint: Build Your BrandLinks to an external site. and the Search for JobsLinks to an external site. videos from the LinkedIn course Learning LinkedIn for Students . Additionally, watch the How to Build Your Personal Brand on LinkedIn? Links to an external site. video from LinkedIn, which will help you learn more about the importance of your personal brand as a marketing or business professional. To complete this journal, you need a job title.

If you are already employed, you are welcome to use your current work title. If not employed, or if you do not wish to use your title, you can select a global marketing job title that interests you by visiting websites like CareerBuilderLinks to an external site. , IndeedLinks to an external site. or LinkedIn JobsLinks to an external site. . Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.). Pearson. The Personal Branding Activity is comprised of two parts that will be submitted in two different weeks. Please note that Part 1 of the Personal Branding Activity is made up of two sections listed below. Part 2 of the Personal Branding Activity will be submitted for the Week 5 - Journal.

Section A: Your LinkedIn Profile For Section A, Create a profile on LinkedIn Links to an external site., or edit your current LinkedIn profile. Refer to the Create an Effective LinkedIn Profile Links to an external site. checklist from University of Arizona Global Campus Career Services as a guide for important items you may not have considered. Enhance your profile to look more professional and noticeable by applying the tips found in the video How to Build Your Personal Brand on LinkedIn? Links to an external site. and the webpage article How to Create a Killer LinkedIn Profile That Will Get You NoticedLinks to an external site. on LinkedIn. Section B: Personal Branding For Section B, Design a business card with CanvaLinks to an external site. using the global marketing job title you selected or your current job title.

Please be aware that there is a “Marketing & Communications†templates section you can use before you begin to design your card. Include a QR (quick response) code to your LinkedIn profile page on the business card. Use a QR Code GeneratorLinks to an external site., and include the image on your business card. Put the link to the LinkedIn page on your card. Download your design as a PDF file.

Paper For Above instruction

The task of enhancing one’s personal brand is a crucial step in professional development, especially within the field of marketing and business. This assignment involves creating and refining a LinkedIn profile and designing a professional business card that encapsulates your personal brand, emphasizing your global marketing job aspirations or current position. The process begins with understanding the importance of digital footprints and personal branding, highlighted through various educational resources and tutorials provided by university Career Services and international online platforms such as LinkedIn and job search portals.

Firstly, creating or optimizing a LinkedIn profile is fundamental for establishing an online professional presence. A well-crafted LinkedIn profile should effectively showcase your skills, experiences, and professional aspirations. According to the checklist from the University of Arizona Global Campus Career Services, key elements include a professional photo, a compelling headline, a concise summary, detailed work experience, skills endorsements, and endorsements or recommendations from colleagues. Applying suggestions from the “How to Build Your Personal Brand on LinkedIn” video and related articles helps enhance visibility and appeal. For instance, incorporating keywords relevant to global marketing ensures the profile is optimized for searches conducted by recruiters and industry peers.

Secondly, designing a business card that reflects your personal brand further solidifies your professional presence. Using Canva, a popular online design platform, allows individuals to customize their card using templates specifically tailored for marketing and communications professionals. Including a QR code linking directly to your LinkedIn profile not only facilitates easy access to your online professional persona but also demonstrates technological proficiency and attention to detail. The integration of a QR code can greatly increase networking opportunities, allowing contacts to quickly view and connect with you digitally.

The design process involves selecting an appropriate template, customizing it to include essential contact details, your professional title, and branding elements such as colors and fonts aligned with your personal branding strategy. Downloading the completed design as a PDF ensures its suitability for both digital sharing and professional printing.

Overall, this two-part activity encourages strategic thinking about personal branding and online professional presence, vital for career advancement in marketing. By creating an engaging LinkedIn profile and a professional business card with embedded digital links, students develop a more comprehensive and accessible personal brand, aligning with current industry standards and expectations.

References

  • Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.). Pearson.
  • LinkedIn. How to Build Your Personal Brand on LinkedIn? Retrieved from https://www.linkedin.com/learning/topics/personal-branding
  • LinkedIn. How to Create a Killer LinkedIn Profile That Will Get You Noticed. Retrieved from https://www.linkedin.com/pulse/how-create-killer-linkedin-profile-will-get-you-noticed
  • University of Arizona Global Campus Career Services. Create an Effective LinkedIn Profile Checklist. Retrieved from https://careers.arizonaglobal.edu
  • Canva. How to Design a Business Card. Retrieved from https://www.canva.com
  • Indeed. Search for Jobs. Retrieved from https://www.indeed.com
  • CareerBuilder. Find Jobs and Career Opportunities. Retrieved from https://www.careerbuilder.com
  • Learning LinkedIn for Students. Digital Footprint: Build Your Brand. Retrieved from https://www.linkedin.com/learning/
  • Green, M. C.., & Keegan, W. J. (2020). Global marketing. Pearson.
  • QR Code Generator. Create a QR Code for LinkedIn Profile. Retrieved from https://www.qr-code-generator.com

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