Prior To Completing This Assignment, Review Your Prio 189076
Prior To Completing This Assignment Review Your Prior Research And C
Prior to completing this assignment, review your prior research and course submissions related to the company you selected for research in Week 2’s Environmental Scanning interactive assignment. Ensure that you have incorporated the feedback you received from your previous submissions. In your Final Project this week, you will compile the various elements you’ve created to develop a strategic plan. From an executive perspective, create a strategic plan to grow the business over the next three years using the provided Strategic Plan Template. Access the Mergent Ashford University Library online database for company financials, descriptions, history, property, subsidiaries, officers, and directors, as well as the Business Insights database. Use the library tipsheets for guidance on effective searching methods.
Your strategic plan must be forward-looking and include the following components:
- Describe the company, its history, and the 4Ps (Product, Price, Place, and Promotion).
- Examine the company’s mission statement and assess its influence on organizational activities.
- Analyze the current market situation of the organization through industry, market, and environmental analysis.
- Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
- Identify three or four strategic areas from the SWOT analysis and justify their importance.
- Summarize the environmental scan results and Porter’s Five Forces, evaluating how they inform the company's competitive position.
- Assess the company’s international operations considering cultural barriers, currency exchange rates, and political instability.
- Examine the company's financial performance and operational budget, including key performance indicators (KPIs). Include profitability ratios such as debt to equity and debt to assets ratios.
- Based on financial and operational data, evaluate the company's overall current financial health.
- Create a three-year trend analysis of financial data.
- Explain how this financial analysis influences your three-year strategic plan.
- Recommend an organizational structure aligned with Abraham’s (2012) organizational design principles and assess how the strategic plan might impact organizational culture.
- Develop measurable strategic goals for each SWOT-identified area, considering contingencies, ranking them by ease of achievement and timeframe.
- Identify marketing opportunities and growth strategies.
- Incorporate language addressing the company’s corporate social responsibility (CSR) initiatives.
- Outline how you will measure the success of the strategic plan.
This final paper should be 10 to 12 double-spaced pages (excluding title and references pages), formatted according to APA style. Include a title page with the following information: paper title, your name, course name and number, instructor’s name, and submission date. The paper must contain an introduction with a clear thesis statement and a conclusion. Use at least five scholarly or credible resources, with a minimum of three from the Ashford University Library, and properly cite all sources in APA style. A separate references page should be included, formatted according to APA guidelines.