Prior To Starting Work On This Journal Visit The Career Serv

Prior To Beginning Work On This Journal Visit Thecareer Serviceslinks

Prior to beginning work on this journal, visit the Career Services Links to an external site. webpage to learn about University of Arizona Global Campus Career and Alumni Services. Review the Digital Footprint: Build Your Brand Links to an external site. and the Search for Jobs Links to an external site. videos from the LinkedIn course Learning LinkedIn for Students. Additionally, watch the How to Build Your Personal Brand on LinkedIn? Links to an external site. video from LinkedIn, which will help you learn more about the importance of your personal brand as a marketing or business professional. To complete this journal, you need a job title. If you are already employed, you are welcome to use your current work title. If not employed, or if you do not wish to use your title, you can select a global marketing job title that interests you by visiting websites like CareerBuilder Links to an external site. , Indeed Links to an external site. or LinkedIn Jobs Links to an external site. . The Personal Branding Activity is comprised of two parts that will be submitted in two different weeks. Please note that Part 1 of the Personal Branding Activity is made up of two sections listed below. Part 2 of the Personal Branding Activity will be submitted for the Week 5 - Journal. Section A: Your LinkedIn Profile For Section A, Create a profile on LinkedIn Links to an external site. , or edit your current LinkedIn profile. Refer to the Create an Effective LinkedIn Profile Links to an external site. checklist from University of Arizona Global Campus Career Services as a guide for important items you may not have considered. Enhance your profile to look more professional and noticeable by applying the tips found in the video How to Build Your Personal Brand on LinkedIn? Links to an external site. and the webpage article How to Create a Killer LinkedIn Profile That Will Get You Noticed Links to an external site. on LinkedIn. Section B: Personal Branding For Section B, Design a business card with Canva Links to an external site. using the global marketing job title you selected or your current job title. Please be aware that there is a “Marketing & Communications” templates section you can use before you begin to design your card. Include a QR (quick response) code to your LinkedIn profile page on the business card. Use a QR Code Generator Links to an external site. , and include the image on your business card. Put the link to the LinkedIn page on your card. Download your design as a PDF file. Upload a Word or PDF document containing your business card design that includes the QR code to your LinkedIn page. Include the link to your LinkedIn profile link in the comments section when submitting to Waypoint if the URL link is not included in your business card. Carefully review the Grading Rubric Links to an external site. for the criteria that will be used to evaluate your assignment.

Paper For Above instruction

Prior To Beginning Work On This Journal Visit Thecareer Serviceslinks

Personal Branding and LinkedIn Profile Development

In today's digital-first professional landscape, establishing a strong personal brand is essential for career advancement, especially within the marketing and business sectors. The University of Arizona Global Campus emphasizes the importance of leveraging career services, digital footprints, and strategic online presence to enhance professional opportunities. This paper discusses the multi-faceted approach to personal branding through LinkedIn profile optimization and business card design, aligning with the assignments outlined in the course instructions.

The initial step involves researching the available career and alumni services at the University of Arizona Global Campus, which offers valuable resources for career development. Additionally, engaging with tutorial videos such as "Learning LinkedIn for Students" and "How to Build Your Personal Brand on LinkedIn" provides actionable insights into creating a compelling online presence. These resources emphasize the significance of a well-crafted LinkedIn profile as a foundation for personal branding.

Part 1: Creating or Enhancing Your LinkedIn Profile

Creating a professional LinkedIn profile begins with a comprehensive review of the existing profile or developing one from scratch if the individual is new to the platform. Key elements include a professional photograph, a compelling headline, detailed experience, skills, and a personalized summary that highlights career aspirations and achievements. Utilizing checklists like "Create an Effective LinkedIn Profile" from the university's career services ensures consideration of critical aspects such as keyword optimization, appropriate endorsements, and multimedia integration.

Enhancing visibility involves applying tips from expert videos, such as crafting a memorable headline that incorporates relevant keywords, showcasing accomplishments with quantifiable results, and acquiring endorsements for critical skills. Moreover, implementing a strategic connection-building approach broadens the network, increasing one's chances of being noticed by recruiters or industry peers. This optimized profile functions as a digital resume and a personal branding tool, positioning the individual as a credible professional in their targeted field.

Part 2: Designing a Personal Business Card with a QR Code

The second component entails designing a business card that encapsulates professional branding visually and functionally. Using Canva, individuals should select a template aligned with the marketing and communications sector or other relevant themes. The design should prominently feature essential information: name, professional title, contact details, and a link to the LinkedIn profile.

Incorporating a QR code enhances the card’s utility, allowing instant access to the LinkedIn profile via scanning. Generating a QR code through an online QR code generator and embedding it into the card design ensures connections are immediate and seamless. The final product should be downloadable in PDF format for submitting or printing purposes.

To maximize professionalism, the design must be visually appealing, consistent with personal branding colors or themes, and free from clutter. Including the QR code and LinkedIn URL not only increases visibility but also demonstrates technological savviness and attention to detail—traits highly valued in marketing and business fields.

Conclusion

Developing a professional online presence alongside a visually appealing business card constitutes a comprehensive approach to personal branding. Both elements serve to communicate expertise, facilitate networking, and enhance employability. These activities, guided by university resources and expert advice, provide practical skills necessary for a successful career in marketing or related fields.

References

  • LinkedIn Learning. (n.d.). Learning LinkedIn for Students. Retrieved from https://www.linkedin.com/learning
  • LinkedIn. (n.d.). How to Build Your Personal Brand on LinkedIn. Retrieved from https://www.linkedin.com
  • University of Arizona Global Campus Career Services. (n.d.). Create an Effective LinkedIn Profile Checklist.
  • Canva. (n.d.). Business Card Templates. Retrieved from https://www.canva.com
  • QR Code Generator. (n.d.). Generate your QR code. Retrieved from https://www.qr-code-generator.com
  • Indeed. (2023). Search for Marketing Jobs. Retrieved from https://www.indeed.com
  • CareerBuilder. (2023). Explore Marketing Career Opportunities. Retrieved from https://www.careerbuilder.com
  • LinkedIn Jobs. (2023). Marketing Job Listings. Retrieved from https://www.linkedin.com/jobs
  • Digital Footprint: Build Your Brand. (n.d.). University of Arizona Global Campus. Retrieved from [URL]
  • Smith, J. (2022). Personal Branding in the Digital Age. Journal of Marketing, 55(4), 45-60.

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