PRM 300 Week 2 Project Scope Section 1 - Project Overview

Prm 300 Week 2 Project Scopesection 1 Project Overview

Prm 300 Week 2 - Project Scope Section 1 - Project Overview: Project Name Summer Classic Junior College Showcase Project Manager Javier Zabala Date March 29, 2019 Project Sponsor National Junior College Athletic Association Boosters Document ver. # 1.0 Project Scope Statement To strengthen the Junior College recruiting process an Onsite/Simulcast showcase will run from June 18th to 21st and has a budget of $300,000. The project will start April 8th and require 4 web developers, 8 camera crew members including a video editor, two (3) person officiating crews, and transportation/shuttle service for two locations. In coordination with NJCAA, baseball facilities, such as playing field and batting cages have been provided. Full travel expense and accommodation for 30 select players and two guardians will be made. For all other attendees, room and board will be covered for players only with a registration fee of $150.

SECTION 2 - Project Details: High-level of Work Breakdown Structure

1. Select Site Locations

• Meet with Top 50 Junior College Schools to discuss logistics and accommodations.
• Determine a top 10 list.
• From the top 10 list, analyze baseball market ages 16 & Up.
• Finalize on two locations.

2. Identify Personnel Needs and professional rates

• Contract Web Developers.
• Principal Videographer and Editor.
• Additional Camera Crew.
• Umpires.

3. Web Development

• Create Simulcast Site.
• Design Web Advertising.
• Create a content strategy to target market (Instagram & Facebook).
• Create Call to Action Splash Page & Registration Page.

4. Video Advertising needs

• Tactical videos from college coaches promoting the showcase, calling for players and team needs.
• Videos messages to select players as an official welcome to the showcase.

5. Transportation

• Shuttle Services.
• Shuttle routes (Nearest Airport to location).
• Shuttle Times.
• Gas and Maintenance.

6. Accommodations

• Book flights and stay for select players & families.
• Monitor room and board boundary to registration count.
• Breakfast arrangements.
• Lunch arrangements.
• Dinner arrangements.

7. Showcase Apparel

• Shirts.

Assumptions

• Baseball Fields will be in playing conditions.
• Baseball Equipment, batting cages, pitching bullpens, will be available onsite.
• Players will bring their own baseball gloves, bats, etc.

Stakeholders

• Booster Clubs
• College Coaches
• Players
• Parents

Time estimate

• April 1st – Project planning completed
• April 8th- Site Location Activities initiated
• April 10th- Contract Web Developers
• April 15th- Development activities initiated
• April 22nd- Location Finalized
• April 25th- Contract Principal Videographer
• April 29th- Video Messages activities initiated
• April 29th- Web Content Strategy Completed
• May 6th- Selected Players Identified
• May 10th- Selected Players Contacted
• June 10th- Open Registration closed
• June 17th- Players arrive
• June 18th- Showcase begins and is Operational

Cost estimate

• Web Development Team Labor Cost: $74,000
• Principal Videographer: $8,000
• Camera Crew: $1,200
• Flights: $20,000
• Transportation: $6,800
• Food: $8,000
• Apparel: $2,000
• Total Cost: $120,000

Milestones

1. Confirm location.
2. Launch Web Presence.
3. Launch Video Campaigns.
4. Identifying Transportation requirements.
5. Tournament Formatted.
6. Perpetual Handoff.

Out of Scope (Exclusions)

• Written or Verbal Scholarship commitments.

Project Acceptance Criteria

• A Media platform has been created.
• The Showcase has fulfilled its engagement goal.
• The tournament has been chronicled.
• All attendees have left the site location.