Project 2 Presentation Instructions: Digital Media Has Chang ✓ Solved

Project 2 Presentationinstructionsdigital Media Has Changed The Ways

Students are required to identify news stories which demonstrate how digital media has been used to influence or has changed core business processes within organizations or for individuals. You will then create a presentation (using an application like PowerPoint) which interprets and analyzes how the messages within the digital media were used to guide decision-making.

Sample Paper For Above instruction

Introduction

Digital media has profoundly transformed the way individuals and organizations communicate, influencing decision-making processes and operational strategies. This paper examines a recent news story where digital media played a pivotal role in shaping organizational decisions, illustrating the dynamic interplay between media messages and business processes.

Synopsis of the News Story

The news story in focus reports on a major retail corporation that leveraged social media platforms to revamp its marketing strategy following a viral customer campaign. The company observed a surge in engagement and sales after implementing digital media insights, highlighting the strategic influence of online messaging in corporate decision-making. The campaign’s success was attributed to targeted advertising, real-time customer feedback, and viral content dissemination, which together catalyzed organizational change.

Influence on Organization and/or Individual

This digital media influence led the organization to re-evaluate its traditional marketing channels and shift focus toward digital engagement. The influx of customer data from social media interactions enabled the company to personalize its advertising efforts, optimize product offerings, and enhance customer service. For individuals, particularly marketing managers, the story underscores the importance of digital literacy and adaptability in navigating the evolving media landscape. Employees were trained to interpret social media analytics, fostering a data-driven decision-making culture.

Analysis of How Digital Media Guided Decision Making

The strategic decision to prioritize digital media was guided by analytics derived from social media platforms. The organization utilized data analytics tools to monitor campaign reach, engagement levels, and customer sentiment. These insights provided actionable intelligence that informed decisions regarding product promotion, inventory management, and targeted advertising. Real-time feedback allowed rapid adjustments, making the organization more agile and responsive to market trends. This case exemplifies how digital media messages serve as critical cues in organizational decision-making, enhancing responsiveness and strategic alignment.

Conclusion and Results of the Change

The integration of digital media into the organization’s operational framework resulted in increased sales, improved customer satisfaction, and enhanced brand loyalty. The reliance on digital media analytics fostered a culture of continuous improvement and innovation. The case demonstrates that digital media not only influences consumer behavior but also becomes a strategic driver within organizations, enabling proactive rather than reactive decision-making. The case highlights the importance of digital media literacy and the need for organizations to adopt dynamic communication strategies in the digital age.

References

  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
  • Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
  • Shah, D., & Kumar, K. (2012). Using social media for reputation management. Journal of Customer Behaviour, 11(2), 134-149.
  • Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Electronic commerce 2018: A managerial perspective. Springer.
  • Wu, M. (2016). The impact of social media on decision-making: A review. International Journal of Business and Social Science, 7(7), 42-49.
  • Lyons, S., & Hossain, M. (2020). Digital strategies and organizational change. Journal of Business Strategy, 41(5), 34-40.
  • Kaplan, A. M., & Haenlein, M. (2013). Social media: Back to the future. Journal of Business Research, 66(9), 1033-1041.
  • Rappaport, S., & Friedman, B. (2019). The influence of digital media on marketing decisions. Marketing Science, 38(3), 471-488.
  • Chaffey, D., & Ellis-Chadwick, F. (2016). Digital marketing: Strategy, implementation and practice. Pearson.
  • Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We're all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273.

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