Project 2 Presentation Objective: The Purpose Of This Projec

Project 2 Presentationobjectivethe Purpose Of This Project Is To Demo

The purpose of this project is to demonstrate your understanding of how companies or organizations use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve specific goals. Additionally, it explores how digital and social media have transformed the communication of ideas, information, and arguments in society. Your task is to research and report on an organization or company that has used or is using digital or social media to create a profound impact, influence, or effect on others.

You are required to create a professional presentation (using PowerPoint, Prezi, or Apple Keynote) that highlights your findings. The project comprises three main sections:

  1. Organization or Company Information: Provide details about the organization or company, including name, establishment year, mission or goal, website (URL), and headquarters location. Include at least one source for this section.
  2. Description of the Digital or Social Media Influence: Explain how digital or social media was used to influence others, with at least one example. Specify which platforms were used and the outcome of this influence. Include at least one source for this section.
  3. Analysis of the Impact: Discuss the overall impact of the digital or social media influence, whether positive, negative, or both. Evaluate the success in achieving objectives and suggest one improvement. Include at least one source for this analysis.

Your presentation must include the following slides:

  • Title slide (Project name, your name, instructor’s name, course and section)
  • Organization or Company Information (Section 1)
  • Description of the Digital Media Influence (Section 2)
  • Analysis of the Digital Media Influence (Section 3)
  • Summary slide
  • Question slide (for audience questions)
  • References slide(s) (formatted in APA style)

The presentation should be between 10 and 15 slides, not counting the title and references slides. Slides should be clear, uncluttered, and easy to read, following the 7 x 7 rule. Use images and relevant visuals sparingly and ensure appropriate contrast and font sizes. Include slide numbers, presentation title, and your name in footers (except on the title slide).

For narration, provide a spoken script for each slide as if delivering live to an audience, either in notes or as an audio recording. Your sources should be credible, including at least one scholarly or professional publication, and all references must be formatted in APA style.

Paper For Above instruction

The rapid expansion of digital and social media platforms has transformed the way organizations communicate, influence, and engage with society. Companies leverage these tools to promote products, influence public opinion, raise awareness, or foster community engagement. This paper explores these phenomena by analyzing how a specific organization utilizes digital media strategically and assesses the impact of their campaigns.

For the purpose of this study, I have selected a well-known organization that exemplifies effective digital media use. The organization is Patagonia, an outdoor apparel company renowned for its environmental activism and sustainable practices (Patagonia, 2023). Established in 1973, Patagonia's mission centers on building the best product, causing no unnecessary harm, and using business to inspire and implement solutions to environmental crises (Patagonia, 2023). Headquartered in Ventura, California, Patagonia has consistently integrated social responsibility into its corporate identity, making it a significant case study for digital influence.

Patagonia's digital influence is exemplified through their innovative marketing campaigns that advocate environmental conservation. An illustrative example is their "The President Stole Your Land" campaign in 2017, which targeted the rollback of national monuments designated for preservation by the federal government (Patagonia, 2017). This campaign used social media platforms, notably Twitter, Facebook, and Instagram, to mobilize public support against policy changes. Through compelling visuals and clear messaging, Patagonia effectively galvanized environmental activism among their followers and the wider public.

The impact of this campaign was substantial. It generated significant media coverage and increased online engagement, with thousands of shares, comments, and petitions supporting the cause. The campaign not only heightened awareness but also aligned Patagonia's brand image with environmental advocacy, reinforcing customer loyalty among environmentally conscious consumers (Norris, 2017). This demonstrates how strategic use of social media can create social change while strengthening brand identity.

Analyzing the overall impact, Patagonia's digital activism has yielded predominantly positive outcomes. Their campaigns have successfully raised awareness and fostered community engagement, exemplifying effective advocacy. However, critics argue that corporate activism can sometimes risk superficial engagement, lacking concrete policy change (Hansting & Johnson, 2018). Despite this, Patagonia's persistent efforts and transparent communication have generally enhanced their credibility.

To improve further, Patagonia could employ interactive digital tools such as live webinars or virtual town halls to deepen community involvement and promote ongoing dialogue. They might also use data analytics to measure the tangible outcomes of their campaigns better and adapt strategies accordingly.

In conclusion, Patagonia demonstrates the power of digital and social media to influence societal issues positively. Their campaigns show how integrated online activism can resonate broadly, promote social change, and reinforce corporate values. Future campaigns could leverage emerging technologies and data-driven insights to maximize impact and drive long-term societal influence.

References

  • Hansting, J., & Johnson, M. (2018). Corporate activism in the digital age: Strategies and implications. Journal of Business Ethics, 152(4), 985–996.
  • Norris, J. (2017). Environmental advocacy and social media: The Patagonia example. Environmental Communication, 11(7), 998–1012.
  • Patagonia. (2017). The President Stole Your Land. Retrieved from https://www.patagonia.com/stole-your-land
  • Patagonia. (2023). About Us. Retrieved from https://www.patagonia.com/company-info

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