Project 2 Presentation Objective: The Purpose Of This 934460

Project 2 Presentationobjectivethe Purpose Of This Project Is To Demo

The purpose of this project is to demonstrate your understanding of how companies or organizations utilize digital or social media to communicate ideas, information, arguments, and messages effectively to achieve specific goals. Additionally, it aims to explore how digital or social media has transformed the communication of ideas, information, and arguments within society.

Paper For Above instruction

In the contemporary digital landscape, companies and organizations increasingly rely on social media platforms and digital channels to convey their messages, promote ideas, and influence public perception. These tools have revolutionized communication strategies by providing instant, widespread, and interactive means of engaging with audiences. This paper examines both the strategic deployment of digital/social media by organizations and the broader societal transformation in communication practices brought about by these technologies.

Utilization of Digital and Social Media by Organizations

Organizations leverage digital media to effectively communicate their messages through various strategies tailored to target audiences. Platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok enable organizations to share content, promote products or initiatives, and build brand awareness (Kaplan & Haenlein, 2010). For example, corporations use social media campaigns to create viral content that resonates with users, thereby amplifying their message exponentially (Gensler et al., 2013). These channels facilitate real-time communication, allowing organizations to respond promptly to market changes or public concerns, fostering a sense of transparency and trust.

Furthermore, organizations employ targeted advertising and analytics to tailor messages based on consumer behaviors and preferences, increasing the likelihood of achieving specific goals such as sales, engagement, or advocacy (Tuten & Solomon, 2017). Social media influencers have also become pivotal in disseminating messages authentically, as their credibility can sway their followers' opinions and behaviors (Freberg et al., 2011). This strategic integration of digital tools enhances the effectiveness of organizational communication and helps in achieving strategic objectives such as brand loyalty and corporate social responsibility engagement.

Transformation of Idea and Argument Communication in Society

Digital and social media have fundamentally transformed societal communication by shifting from traditional, one-way communication models to interactive, multi-directional exchanges. This democratization of content creation allows anyone with internet access to share ideas, participate in debates, and influence public discourse (Shirky, 2011). Social media platforms serve as public forums where societal issues can be raised, mobilized, and addressed rapidly, often leading to viral movements and grassroots activism (Bennett & Segerberg, 2013).

The immediacy and accessibility of digital communication have increased societal engagement with various issues, from political activism to social justice. Movements such as the Arab Spring, Black Lives Matter, and #MeToo demonstrate how social media can catalyze societal change by mobilizing large audiences and facilitating collective action (Gerbaudo, 2018). However, this transformation also presents challenges, including misinformation, echo chambers, and digital polarization, which can distort public understanding and hinder constructive debate (Barberá, 2015).

Additionally, digital media has influenced the ways ideas and arguments are structured and disseminated. The popularity of visual content like memes, infographics, and videos has changed traditional rhetorical strategies, favoring brevity and emotional appeal over lengthy textual arguments (Lee & Rybak, 2014). This evolution has made communication more accessible but also demands critical media literacy to discern credible information from misinformation.

In conclusion, organizations strategically utilize digital and social media to communicate more effectively, achieve specific objectives, and foster engagement. Simultaneously, society's communication landscape has been profoundly altered, enabling broader participation while also requiring new skills for critical engagement. Understanding these dynamics is essential for leveraging social media's benefits and addressing its challenges.

References

  • Bennett, W. L., & Segerberg, A. (2013). The Logic of Connective Action: Digital Media and the Personalization of Contentious Politics. Cambridge University Press.
  • Barberá, P. (2015). Birds of the Same Feather Tweet Together: Bayesian Ideal Point Estimates Against Ground Truth. Political Analysis, 23(1), 76-91.
  • Gerbaudo, P. (2018). The Digital Party: Political Organisation and Online Democracy. Pluto Press.
  • Gensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 242–256.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
  • Lee, J., & Rybak, T. (2014). Visual storytelling on social media platforms: An analysis of image-based content. Journal of Media Psychology, 29(3), 153-163.
  • Shirky, C. (2011). The Political Power of Social Media: Technology, the Public Sphere, and Political Change. Foreign Affairs, 90(1), 28-41.
  • Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing. Sage Publications.
  • Graham, M., Avery, E. J., & Park, S. (2015). The role of social media in Connecting communities and fostering civic engagement. Journal of Communication Management, 19(4), 310–324.
  • Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality and influence. Public Relations Review, 37(1), 90–92.

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