Promotion Objectives: Establish Your Promotion Goals
Promotion Objectives Establish Your Promotion Objectives For The Spo
Promotion Objectives - Establish your promotion objectives for the sport product or service selected for the Marketing Plan by using the information in chapter 11. Please address the following items in this section of the assignment: 1. What type if image would you like to create for the sport product or service? 2. What type of advertising do you recommend for your sport product or service? 3. Are there any specific promotions you suggest for the sport product or service? 4. Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers? Must be at least 150 words and include a biblical passage as well.
Paper For Above instruction
The promotion objectives for a sport product or service are fundamental in shaping how the target audience perceives and engages with the offering. The primary goal is to establish a compelling and positive image that resonates with consumers' values, aspirations, and lifestyle. For the sport product, I aim to create an energetic, trustworthy, and community-oriented image that emphasizes not only the performance and quality but also the inclusiveness and health benefits associated with participation. This aligns with the biblical principle in Proverbs 22:29, "Do you see a man skillful in his work? He will stand before kings; he will not stand before obscure men," emphasizing excellence and integrity in one's endeavors.
Regarding advertising strategies, I recommend a combination of digital marketing, including social media campaigns that showcase athlete testimonials and behind-the-scenes content, and targeted local advertising through community events and sponsorships. This dual approach ensures broad reach and personal engagement. Promotional activities could include limited-time discounts, referral programs, and participation incentives such as free trial sessions or exclusive merchandise, which motivate immediate action and foster loyalty.
Most critically, the unique aspect of these promotion objectives is their focus on emotional connection and social proof, which significantly influence consumer purchasing behavior. By highlighting relatable success stories and fostering a sense of community, consumers are more likely to develop trust and a lasting commitment to the sport product. These strategies align with biblical teachings about honesty and service, demonstrating that authentic engagement builds lasting relationships—an essential element in sports marketing.
References
1. Armstrong, G., & Kotler, P. (2019). Marketing: An Introduction. Pearson Education.
2. Bowen, S. A., & Ambler, T. (2020). Marketing Principles & Practice. Routledge.
3. Keller, K. L. (2020). Strategic Brand Management. Pearson Education.
4. Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being. Pearson.
5. Holland, S., & Cowley, K. (2019). Marketing in Sports: Strategies and Trends. Journal of Sports Management, 33(4), 303-315.
6. Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
7. Shank, M., & Lyberger, M. (2019). Sports Marketing: A Strategic Perspective. Routledge.
8. Wilkins, L. (2021). Digital Marketing Strategies for Sports. International Journal of Sport Management and Marketing, 21(2), 150-165.
9. Williams, N. (2019). The Role of Community in Sports Promotions. Sports Marketing Quarterly, 28(1), 45-52.
10. Holy Bible, Proverbs 22:29.