Purpose Of Assignment: Students Identify The Organization Pr

Purpose Of Assignmentstudents Identify The Organization Problem Rese

Identify the organization, problem, research variable, methods for collecting data, and show mastery of validity and reliability as applied to data-collection methods. Identify a business problem or opportunity at a company where you work or with which you are familiar. This will be a business problem you use for the individual assignments in Weeks 3-5. It should be a problem/opportunity for which gathering and analyzing some type of data would help you understand the problem/opportunity better. Identify a research variable within the problem/opportunity that could be measured with some type of data collection.

Consider methods for collecting a suitable sample of either qualitative or quantitative data for the variable. Consider how you will know if the data collection method would be valid and reliable. Develop a 1,050-word analysis to describe a company, problem, and variable including the following in your submission: · Identify the name and description of the selected company. · Describe the problem at that company. · Identify one research variable from that problem. Describe the methods you would use for collecting a suitable sample of either qualitative or quantitative data for the variable ( Note : do not actually collect any data). · Analyze how you will know if the data collection method would generate valid and reliable data ( Note : do not actually collect any data).

Paper For Above instruction

In this analysis, the focus is on identifying a business problem within a familiar organization and outlining a systematic approach to collecting and validating data to inform decision-making. The organization chosen for this purpose is a startup insurance company that specializes in automobile coverage. The company's offerings extend from individual clients to large corporate fleets, with pricing influenced by vehicle type, age, coverage options, and customer status, such as military personnel or elderly/disabled clients. The primary problem identified pertains to understanding customer preferences and the impact of various discounts on policy uptake, retention, and revenue growth. By analyzing these factors, the company aims to optimize its pricing strategies and marketing efforts.

The research variable selected for investigation is customer response to discount offerings, specifically the rate of policy uptake or renewal among different customer segments. This variable can be measured through data collection of customer responses to promotional discounts and renewal rates, which reflect customer satisfaction and loyalty. This measurement helps the organization evaluate which discounts and marketing strategies are most effective in increasing revenue and customer base.

For collecting data on this variable, the company could employ quantitative methods such as surveys or data mining of the customer database to assess response patterns. A structured survey could be distributed electronically to new and existing customers, asking about their awareness of discounts and influencing factors in their decision to purchase or renew policies. Alternatively, analyzing existing customer data for response rates to specific promotional initiatives allows for a more passive data collection approach. To ensure that the data collection methods yield valid and reliable data, several steps need to be taken. Validity can be enhanced by using clear, unbiased questions in surveys and ensuring that the data collected truly measures customer response to discounts, not other extraneous factors. Reliability is achieved through consistent survey administration and using standardized data collection procedures, ensuring that repeated measures produce similar results.

Furthermore, the organization should pilot test its survey instruments and use statistical techniques such as Cronbach’s alpha to assess internal consistency. Ensuring the sample is representative of the entire customer base—by randomly selecting participants or stratifying the sample based on customer demographics—is also crucial. These strategies together confirm that the data collected accurately reflects customer behavior and is consistent over time. By applying these rigorous data collection and validation methods, the company can confidently analyze the impact of its promotional strategies and make data-driven decisions to enhance profitability and customer satisfaction.

References

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