Purpose: This Assignment Is An Introduction To Analysis And

Purposethis Assignment Is An Introduction To Analysis And Planning A

This assignment is an introduction to Analysis and Planning. A business case is provided to analyze, with the primary intent being to begin to uncover the challenges and propose a solution. Additionally, students will explore types of information systems. The assignment focuses on developing a SWOT analysis of the Green City Activity Center based on a scenario description, considering internal strengths and weaknesses, as well as external opportunities and threats. Students are also required to research different types of information systems, providing definitions and examples for each.

Paper For Above instruction

SWOT Analysis of Green City Activity Center

The Green City Activity Center boasts several internal strengths that contribute positively to its operations and community presence. Firstly, the center offers a comprehensive array of amenities, including an indoor swimming pool, tennis courts, a gym, and a basketball court, which cater to diverse interests and promote active lifestyles. Secondly, its well-maintained facilities, despite being 20 years old, serve as a testament to good management and community investment, making it a reliable recreational hub for residents. Thirdly, the staff has longstanding relationships with patrons, fostering a welcoming environment and ensuring personalized service that enhances customer loyalty.

However, the center faces internal weaknesses that may hinder its growth and competitiveness. One notable issue is the limited use of social media and digital marketing, which restricts its outreach to younger demographics and reduces visibility among potential patrons. Additionally, the locker rooms are relatively small, which may lead to discomfort during peak hours, possibly discouraging some users. Furthermore, the large storage room remains underutilized, representing potential for expansion or addition of new services, but currently serves no specific purpose, indicating a need for better space management and strategic planning.

The external environment presents several opportunities for the Green City Activity Center. An increasing societal emphasis on health and wellness creates a broader market for its physical activity offerings; expanding marketing efforts through social media platforms could attract new members, especially younger audiences. The proximity to a high school offers an opportunity to develop youth-oriented programs, classes, or partnerships that may increase daytime usage and youth engagement. Moreover, there is potential to diversify services by introducing new classes or wellness programs aligned with emerging fitness trends, thereby expanding the center’s value proposition to the community.

Conversely, the center faces external threats that could impact its sustainability. The presence of nearby community centers, some with their own facilities, intensifies local competition for members. The lack of a metro train station within walking distance may hinder accessibility, especially for users relying on public transit. Additionally, the emergence of private gyms and fitness apps presents competition that could divert potential patrons away from traditional community centers. Negative press or inadequate publicity may reduce visibility and patron engagement, especially as the center has not yet harnessed the power of social media marketing. Finally, economic downturns or shifts in community priorities could lead to reduced memberships or funding constraints, threatening the center’s operational viability.

Information Systems

Executive Information System (EIS)

An Executive Information System (EIS) is a specialized computer-based system designed to support senior management by providing easy access to internal and external information that is relevant for strategic decision making. It consolidates data from different sources, allowing executives to analyze key performance indicators and trends efficiently. An example of an EIS is a dashboard that presents real-time financial metrics and market analysis summaries, helping top executives make informed strategic choices. One source explaining EIS is https://www.sciencedirect.com/topics/computer-science/executive-information-system.

Decision Support System (DSS)

A Decision Support System (DSS) is an interactive computer-based system that helps managers and users make non-routine decisions by analyzing large volumes of data, considering various scenarios, and generating possible solutions. It combines data, sophisticated analytical models, and user-friendly interfaces to assist in problem-solving. An example of a DSS is a tool used by marketing teams to predict customer response to different promotional campaigns based on historical data. The source for this definition is https://www.techopedia.com/definition/24536/decision-support-system-dss.

Management Information System (MIS)

A Management Information System (MIS) is a structured framework that consolidates internal data related to an organization’s operations and management activities, providing managers with summarized reports to facilitate planning, control, and decision-making. It typically gathers data from transaction processing systems and generates routine reports. An example of an MIS is a daily sales report system for retail managers to monitor store performance. For more details, see https://searchcio.techtarget.com/definition/Management-Information-System-MIS.

Transaction Processing System (TPS)

A Transaction Processing System (TPS) is a type of information system that captures, processes, and records day-to-day business transactions reliably and efficiently. It is essential for operational functions such as sales, payments, and reservations. An example of a TPS is the point-of-sale (POS) system used in retail stores to process customer purchases instantaneously. Additional information can be found at https://www.techopedia.com/definition/17313/transaction-processing-system-tps.

Artificial Intelligence and Expert Systems

Artificial Intelligence (AI) encompasses computer systems capable of performing tasks that normally require human intelligence, such as visual perception, decision-making, and language understanding. Expert Systems are a subset of AI designed to mimic the decision-making abilities of human experts by using a knowledge base and inference rules. An example is a diagnostic medical expert system that assists doctors in identifying diseases based on symptoms and medical data. More details are available at https://www.sas.com/en_us/insights/analytics/what-is-artificial-intelligence.html.

References

• Laudon, K. C., & Laudon, J. P. (2020). Management Information Systems: Managing the Digital Firm. Pearson.
• Turban, E., Pollard, C., & Wood, G. (2018). Social Media Strategies for Business. Springer.
• Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.
• Ross, J. W., Beath, C., & Goodhue, D. L. (1996). Developing Long-term Competitiveness Through Information Systems. MIT Sloan Management Review, 38(1), 31-43.
• O'Brien, J. A., & Marakas, G. M. (2011). Introduction to Information Systems. McGraw-Hill Education.
• Power, D. J. (2002). Decision Support Systems: Concepts and Resources for Managers. Greenwood Publishing Group.
• Russell, S., & Norvig, P. (2016). Artificial Intelligence: A Modern Approach. Pearson.
• Stair, R., & Reynolds, G. (2019). Principles of Information Systems. Cengage Learning.