Question 1: All Of The Following Are Elements In The Uncontr
Question 1all Of The Following Are Elements In The Uncontrollable Env
Question 1. All of the following are elements in the uncontrollable environment faced by the international marketer EXCEPT: competition, politics, the level of technology, promotion.
Question 2. The international marketer's ability to assess foreign cultures in an objective, unbiased manner is often inhibited by unconscious reliance upon his or her: ethnocentricity, education, self-reference criterion, repetitive action syndrome, cross-cultural criterion.
Question 3. The U.S. Senate passed legislation with regard to countries which systematically undervalue their currency, making their exports to the US less expensive. This would best be referred to as a: tariff, surcharge, countervailing duty, quota, voluntary import restraint.
Question 4. Of the answers provided below, which of the following is the MOST fully integrated form of regional economic integration (preferential trade agreement or multinational market group)? a regional cooperation agreement, a common market, a customs union, a free trade area.
Question 5. According to lecture, a nation's art, folklore, music, drama and dance which impact the standards of beauty in a society are part of which of the following elements of its culture? manners and customs, linguistics, social institutions, aesthetics.
Question 6. The Aspic Company has begun to provide executive training programs in the interpretation of expressions and body language. The firm is hoping to improve its performance in: low context cultures, high context cultures, average context cultures, formalized cultures.
Question 7. According to lecture, small payments that are merely intended to facilitate or expedite the normal, lawful performance of a duty regularly performed by a foreign official is BEST described as: extortion, an agent's fee, lubrication/grease payments, subornation.
Question 8. Back translation: constitutes the process of translating a foreign language version to the original language by a different person than the one who made the first translation. constitutes the process of translating the American version into another language, scientifically, refers to translation of business messages by unauthorized personnel, refers to translation of business documents by authorized personnel.
Question 9. Political risk assessment is crucial to firms operating abroad because political changes could: threaten the investment and legal environment within the country, place the foreign investor in a position for confiscation, expropriation, or costly renegotiations, adversely affect consumer trends and distribution channels, all of the above.
Question 10. A company with a/n _____________ views the entire world as a potential market and strives to develop integrated world market strategies. ethnocentric, polycentric, regiocentric, geocentric.
Question 11. Which of the following differentiates domestic marketing from international marketing? There are different marketing strategies available, interactions among external environments are possible, domestic marketing is more complicated, environmental scanning is much more difficult in the domestic market.
Question 12. Russia is a country with a high power distance score. According to Hofstede this means that in Russia: people tend to believe it is natural that people are unequal in status, people tend to believe it is not natural that people are unequal in status, people tend not to seek power, none of the above.
Question 13. England, the US, and Canada operate under: common law, socialist law, civil law, Islamic law.
Question 14. The Primero Corporation routinely applies interest to the credit plans it offers its customers. The firm is MOST likely to have its practices questioned in countries that operate under: civil law, code law, Islamic law, socialist law.
Question 15. A global corporation is affected by the: laws of multiple nation-states, laws of the host countries, laws of its home country, all of the above.
Question 16. Which of the following statements is not true when describing the role and the effect of international marketing on companies? International markets can become a source of growth, profit, produce a quality of life that would not have existed, or simplify processes and eliminate complex business decisions.
Question 17. Research has shown that firms of all sizes and in all industries that engaged in international marketing: down-sized their operations after five years of operation, outperformed their strictly domestic counterparts, had smaller workforces, created institutional transactions commensurate with national population statistics.
Question 18. Many firms commit grave mistakes which lead to inefficiency, lack of consumer acceptance, and sometimes even corporate failure because executives believe that: parents of children in domestic families watch too much television, the influence of music on the masses dictates morals for a new generation, incomplete research affects the learning curve, international customers are just like the ones the firm deals with at home.
Question 19. Which of the following is the term used to describe the belief that one's own culture is superior to others? Unilateral fundamentalism, ethnocentrism, passive transcendence, projected culturalism.
Question 20. Which of the following statements best describes the United States law regarding bribes and corruption? Companies are protected from prosecution if bribes are part of another country's culture, bribes are only legal by U.S. companies in Mexico because NAFTA embraces Mexican culture and practices, it is a crime for any U.S. firm to bribe a foreign official for business purposes, or a company can pay a bribe but cannot receive a gift in exchange.
Question 21. Which of the following is not true? Political risks exist only in unstable political and social environments, often restrict decision-making, may restrict a company's ability to achieve 100% ownership, exist everywhere.
Question 22. Regulations designed to give local firms an advantage over foreign firms may be referred to as: non-discriminatory risks, non-discriminatory sanctions, wealth deprivation, discriminatory interference.
Question 23. Which management approach to performing political risk analysis involves inspection of a host country by visiting executives or teams of executives? Quantitative analysis, Delphi, Go/No Go, Grand Tours.
Question 24. Which of the following are recommended potential methods for hedging political risk? avoidance, sharing ownership, being civic-minded, all of the above.
Question 25. The sum total of knowledge, beliefs, art, morals, law, customs, and any other capabilities and habits acquired by humans as members of society is called: Sociology, Psychology, Culture, Reference groups.
Paper For Above instruction
International marketing operates within a complex and often uncontrollable environment that significantly influences strategic decisions and operational effectiveness. Recognizing the elements that compose this uncontrollable environment is fundamental for firms aiming to navigate global markets successfully. These elements encompass political, economic, legal, social, and technological factors that are beyond the direct control of a company but must be understood and managed effectively.
One of the primary elements in the uncontrollable environment faced by international marketers is the political landscape, which includes government stability, policies, regulations, and diplomatic relations. Political instability or policy shifts can pose substantial risks, such as expropriation or sudden regulatory changes that can disrupt operations. Additionally, economic factors like currency valuation and trade barriers influence market entry and competitiveness. For example, countries undervaluing their currencies can distort trade balances, prompting U.S. legislation such as tariffs or countervailing duties to offset unfair advantages (Czinkota & Ronkainen, 2013). These measures exemplify how governments deploy strategic tools to protect domestic industries from unfair foreign practices.
Technological environment is another uncontrollable element where rapid advancements can affect market dynamics. Firms must adapt swiftly to technological changes to maintain competitiveness, yet they cannot control the pace or direction of technological innovation (Kozma, 2010). Similarly, socio-cultural factors such as art, folklore, music, and dance shape societal values and beauty standards, impacting marketing messages and branding strategies. Understanding local aesthetics and cultural expressions can be critical to effectively positioning products and services in foreign markets (Hofstede, 2001).
Reinforcing the influence of culture, the reliance on unconscious biases like the self-reference criterion can hinder objective cultural assessment (Gannon & Pillai, 2013). This phenomenon occurs when marketers view foreign cultures through the lens of their own cultural assumptions, potentially leading to misinterpretation and ineffective marketing strategies. Ethical considerations also come into play, especially regarding practices like grease payments or facilitation payments, which are viewed differently across countries. These small payments facilitate lawful transactions but may conflict with anti-bribery laws such as the U.S. Foreign Corrupt Practices Act (FCPA), which prohibits bribery of foreign officials (U.S. Department of Justice, 2022).
Moreover, in international markets, legal environments vary widely, affecting how businesses operate. Countries operate under different legal systems, such as common law in the United States, England, and Canada, or civil law in many other regions. These legal frameworks influence contract enforcement, dispute resolution, and regulatory compliance. For instance, the application of interest rates and credit practices varies according to legal traditions, affecting financial transactions globally (Davis & Hill, 2003).
Global firms must also contend with cross-border laws, standards, and regulations governing marketing practices, intellectual property, and trade. They are affected by the laws of multiple nations, emphasizing the necessity for compliance and risk mitigation strategies (Dunning & Lundan, 2008). This legal complexity underscores the importance of technological and managerial adaptability, especially when navigating different political, cultural, and legal environments (Ghemawat, 2007).
Understanding the uncontrollable environment allows firms to develop effective risk management strategies, such as political risk insurance or hedging techniques. These methods include avoiding high-risk markets, sharing ownership with local partners, or engaging in diplomatic efforts to foster better government relationships. Additionally, examining methodical approaches like the Delphi technique, Grand Tours, or quantitative analysis enhances the understanding of regional risks (Yuksel & Delen, 2020).
In conclusion, the uncontrollable environment in international marketing comprises a multifaceted array of political, economic, social, legal, and technological factors that firms cannot influence directly but must strategically manage. Successful international marketers employ comprehensive research, adaptability, and risk mitigation strategies to operate effectively across diverse global environments. Such preparedness not only minimizes potential threats but also capitalizes on emerging opportunities in the continuously evolving international landscape.
References
- Czinkota, M. R., & Ronkainen, I. A. (2013). International Marketing. Cengage Learning.
- Gannon, M. J., & Pillai, R. (2013). Understanding Global Cultures: Strategies for Success. Sage Publications.
- Ghemawat, P. (2007). Redefining Global Strategy: Crossing Borders in a Networked World. Harvard Business Review Press.
- Hofstede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. Sage Publications.
- Kozma, R. (2010). Technologies of Promise: Lessons from the Past, Directions for the Future. Journal of Educational Computing Research, 43(3), 231-245.
- Davis, P., & Hill, C. W. (2003). International Business Law. South-Western College Publishing.
- Dunning, J. H., & Lundan, S. M. (2008). Institutions and the OLI Paradigm of the Multinational Enterprise. Asia Pacific Journal of Management, 25(4), 573-584.
- U.S. Department of Justice. (2022). Foreign Corrupt Practices Act. DOJ. Retrieved from https://www.justice.gov/criminal-fraud/foreign-corrupt-practices-act
- Yuksel, I., & Delen, D. (2020). Advances in International Marketing and Management: Methodologies and Applications. Journal of International Business Studies, 51(5), 883-906.
- Krugman, P. R., Obstfeld, M., & Melitz, M. J. (2015). International Economics: Theory and Policy. Pearson.